Supermarket Perimeter - June 2020 - 16

Bakery: Decorating trends

16 - JUNE 2020

supermarketperimeter.com

LAWRENCE FOODS

Fruit
flavors
"The anticipation for summer's fresh fruit pastries and
bring
comfort
desserts has families eagerly sourcing the Internet for
and authenticity to
tasty recipes using strawberries, peaches, blueberries,
decorated cakes, and
shoppers today are
apples and more" she said.
seeking
out simpler
"As the warmth of summer and blue skies beckon,
and cleaner
bright red strawberries peek out under a panoply of
designs.
beautifully ruffled green leaves and peaches ripen. The
promise of orchard fresh nutrition comforts family and
friends as they share the enjoyment of delicious fruit
creations at parties and celebrations."
The supermarket decorated cake business is poised
to shine with decorated cakes that are imaginative but,
perhaps, less extravagant. What are some great ideas
moving forward?
"We are starting to see supermarket bakery decorators
create simpler and cleaner designs, especially with
buttercream-style icings, which make cakes stand out
without complicated decorating steps," Trimmer said.
"Blending colors is another simple way to decorate
buttercream cakes. Decorators can swirl colors into
the icing or mix colors in a bag and pipe it on in simple
swirls. It looks upscale and fancy but takes significantly
less time than other decorations."
To help cake decorators meet their needs, Dawn offers
"In this current era of social distancing, we are seeing a trend in
customers five different colors of Naturally Brilliant Buttercreme style
smaller portions sizes and single-served treats. This is true for many
icing and a mixing guide that shows customers how to use the five
bakery treats, but particularly for cakes," Trimmer said. "Many bakers are
original colors to create 14 different colors and hundreds of shades -
switching to single-serve cupcakes or smaller cakes - like 4-inch rounds
including peach, teal and violet.
or 8x8 squares - so people can treat themselves without worrying about
In other new ideas, "as people proactively address their health in a
wasting the leftovers. Although portions may be smaller, cake designs
more holistic and personalized manner, we are seeing more consumers
can still be bright and elaborate. We've shared many recipes with our
choose plant-based milks, probiotics and vegan offerings- a trend
customers that reflect this trend, such as Summer Macaroon Cupcakes."
Dawn refers to as Enlightened Eating," Trimmer said. "To meet this trend,
Another trend, according to Dawn, is bakers moving away from cake
Dawn offers a line of Naturally Brilliant Buttercreme style icings and flat
pops to elaborate cake popsicles. These single-serve treats are replacing
icings with colors sourced from plants or fruits and/or vegetables."
large, decorated cakes and sometimes accompany a smaller decorated
cake as part of a dessert table. Dessert tables often follow a specific
Return to humble roots
theme and showcase multiple miniature bakery treats.
Whether tastes run from delicately fashioned strawberry pavlovas
"One of the key trends we are seeing in cakes is what Dawn refers
to humble peach pies, Lawrence Foods can help fashion everything
to as 'Mashup Mania,' where bakers create unique pairings of food
from fruit-filled cakes to lusciously filled donuts, cookies and decadent
textures, forms and flavors around the world. Not only do flavor
Danish pastries, said Debus of Lawrence Foods. Discerning customers
matchups reflect a growing sense of individualism and nonconformity,
have become their most loyal champions.
but they also help a bakery stand out to those in search of the next new
"With the return to homemade, neighbors and friends long for
dessert," Trimmer said.
wholesome, refreshing desserts. Pies piled high with delicate apples or
In summer 2019, Dawn partnered with several bakers to introduce
multitudes of deliciously ripe strawberries take center stage under slices
three new and delicious cake flavors: coffee, coconut and honey. While
of warm cheddar cheese or sugary lattice crusts. Sparsely iced 'naked'
these flavors may seem relatively simple, Dawn Foods is now seeing
cakes with lemon or key lime filling combined with thick and inviting
its customers pair these flavors with unique and cake flavor fusions,
strawberry or blueberry preserves make tea time something to relish,"
such as coconut German chocolate, latte with Nutella® and honey
Debus said.
banana crème.
"For purists and those who desire simpler offerings there's nothing
Dawn Foods helps supermarkets stand out through cake decorating
tastier or more rewarding than the quintessential strawberry shortcake,
tips, new recipes and product innovations supported by consumer
complete with a delicate sponge, deliciously ripe strawberry compote
trends and insights. Dawn offers free resources on its website, including
and a swirl of rich whipped cream. "
a cake decorating guide. Dawn also offers a full recipe catalog with
The size of cakes and desserts are another factor to consider, moving
simple to execute, tested recipes for every in-store bakery, including
forward.
donuts, cookies, cakes, pies and tarts.


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Supermarket Perimeter - June 2020

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