Supermarket Perimeter - June 2020 - 20

Bakery: Sweet goods

Seeking freshness

J. Skinner Bakery, Omaha, Neb.,
offers category staples of Danish
and sweet rolls. Some of its bestsellers being the classic cheese
& strawberry Danish, sweet rolls,
and its best-selling sweet dough
cinnamon rolls. To accommodate
demands for smaller sizes, the
company is partnering with
different retailers to design
indulgent, individual-serve
products, including its Mini Danish.
The bite-sized, ready-to-eat treats

While shelf-stable items met
consumer needs for the
massive store runs of the past
few months, freshness and
variety are still desirable.
A craving for freshness after
weeks of shelf-stable meals could
drive an accompanying aspiration
for sturdier packaging, making
freshness even more appealing,
according to Kathy Sargent, global
innovation director, Corbion,
Lenexa, Kan. Enhanced packaging
offers an assurance of locking
in freshness that is attractive for
those who are freezing products
for longer shelf life. Sturdier
packaging also offers a safeguard
against contamination.

"While some label claims, such
as those calling out the absence
of ingredients like preservatives
or artificial colors, are on the
decline, we have seen an increase
around freshness claims that let
consumers know an item was
baked instore that day," Sargent
said. Mintel's In-Store Bakeries
US February 2020 report found
in the ISB, health concerns take a
backseat to freshness and flavor.
Kearney of Bake'n Joy echoed
the importance of freshness, as
it is synonymous with quality. To
take advantage of this attribute,
the company recommends
drawing attention to product
freshness in the display case
and calling out the attribute on
pre-packaged products with
messaging such as "Fresh from
the Oven" and product tags
reading, "These are still warm."

New behaviors
Adapting to new habits over
the past months hasn't deterred
consumers from a path of
discovery or the potential of an
impulse buy.
Capturing consumers can be
as easy as re-imagining favorites
in a new twist such as the hybrid
sweet good mashups. Think
cronuts, (croissants and donuts),
the cruffin (croissant muffin),
donnoli (doughnut cannoli),
wonut (waffle doughnut) and
the bagnut (bagel doughnut).
And don't forget to include an
element of anticipation. Mitch
Riavez, senior national accounts
manager, Stratas, cited the
ongoing appeal of LTO offerings
such as Dunkin Donuts' Frosted
Sugar Cookie, Gingerbread
Cookie, Mint Brownie and Spring
Fling doughnuts.

High Quality Bakery Machines
Pan & Rack Washers * Sheeters/Moulders * Production Tables

SM224 Production Table

SM20 / SM24 Sheeter/Moulder

We take great pride in crafting the
highest quality machines available to
the modern bakery. Most of our standard
features would be optional elsewhere.
Our customers agree that it's these added
features which put LVO machines ahead
of the competition.

PT10 / PT14
20 - JUNE Pass-Through
2020
Washer

FL10 / FL14
RW1548 High Volume
supermarketperimeter.com
High Pressure Washer
Pan & Rack Washer

Toll Free: 1-800-346-5749
www.lvomfg.com

J. SKINNER BAKERY

come in a multi pack (strawberry,
cherry, cheese, lemon and apple),
cheese or cinnamon varieties.


http://www.lvomfg.com

Supermarket Perimeter - June 2020

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