Supermarket Perimeter - June 2020 - 26

Deli: Flatbreads

AROUND THE
WORLD

Central America: TORTILLA
A thin, unleavened flatbread
typically used in wraps
Mediterranean: PITA
A slightly leavened flatbread
that is usually stuffed with
fillings or wrapped around food
Jewish Cuisine: MATZAH
An unleavened flatbread that
is most commonly cracker-like;
some forms are soft and look
more like pita or a tortilla
India: Tandoori ROTI
An unleavened flatbread
typically eaten with cooked
vegetables or curries
Italy: FOCACCIA
A flat oven-baked bread similar to
pizza dough; focaccia al rosmarino
(rosemary) is a common style
Western Asia: LAVASH
A soft, thin, unleavened flatbread
that is often used in making wraps
Asia and the Caribbean: NAAN
A leavened, oven-baked flatbread
that is soft and pillowy and often
used eaten in wraps or with soups

26 - JUNE 2020

Warren Stoll, marketing director of Kontos
Foods, has noted that consumers have an
increased interest in expanded offerings
from supermarket made-to-order counters
and grab-n-go stations.
The versatility of flatbreads makes it easy
for supermarket delis to incorporate new
paninis and wraps that Stoll said go well
with on-the-go trends that make handheld
pre-prepared food centered around the
flatbread an easy sell.
Stoll has observed that paninis are
popular with consumers, but the biggest
challenge some grocery deli counters face
is not being equipped with a panini press.
"It's a machine that does one item at a
time and you have to wait while it heats
up and cooks each item you put on there
separately," Stoll said. "So, we offer a range
of flatbreads that already have the grill
marks on the bread. Therefore you really
just need to put on the ingredients and put
that on a community hot surface and then
you put a plate or other weight on top and it
will heat up just like a panini press would do
and the grill lines are there."
Kontos offers pre-grilled panini flatbreads
in 6-, 7- and 8-inch round breads and in an
oval flatbread.

Newest to the Kontos flatbread line,
Stoll said, is the Gordita Flatbread, a Latino
flatbread that can be used for deli-prepared
tacos, burritos, quesadillas, empanadas or
marketed on its own.

Leverage the cultural
variations of flatbread
A significant factor in flatbread's versatility is
the different variations of flatbreads from all
around the world. In fact, the introduction
of new cultures and cuisines in the United
States has largely driven the popularity
of flatbreads, said Karen Toufayan, vice
president of sales at Toufayan Bakeries.
"Flatbreads [in the United States] were
originally kind of like the Greek flatbreads,
and then you saw the introduction of the
naan flatbread-different cultures have
different takes on the flatbread-so that's a
new trend," Toufayan said.

Toufayan's ethic flatbread lines include:
Lavash-plus: a thin and pliable flatbread with 6 grams of protein, 0 grams of
trans fat and 0 mg of cholesterol. Lavash is ideal for pinwheels or a crisp thinpizza crust.
Pita: naturally cholesterol and trans fat free, Toufayan's pitas are available in
classic white, low carb, multi-grain, organic sprouted whole wheat, sweet onion
and whole wheat flavors. The pitas can be filled with meats, salads or cheese
and are good for tacos, sloppy joes, fajitas and more.
Tandoori Flatbread: all-natural and non-GMO, the tandoori flatbread
comes in original, garlic and whole wheat flavors. Tandoori is ideal for a pizza
base or paired with dips, meats, fish, vegetables and cheeses.
Tortilla: available in white and whole wheat and perfect for tacos, fajitas
and burritos.

supermarketperimeter.com

TOUFAYAN BAKERIES

FL ATBREADS

There's opportunity for flatbreads
in deli prepared too


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Supermarket Perimeter - June 2020

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