Supermarket Perimeter - June 2020 - 27

Flatbreads are extremely versatile so it allows consumers
to do different things with them at home whether it be for a
sandwich carrier, a wrap or a pizza, something you can even
top, something you can season, toast, cut it up or serve with
soups and salads." Liz Rayo, CraftMark
The first ethnic flatbread Toufayan
introduced on top of its traditional pita
bread was naan, a soft and pillowy flatbread
that originates from Asia. Toufayan's naan
line comes in original and garlic varieties.
Toufayan said the garlic naan has become the
company's best seller.
CraftMark's Burtraw pointed out that in
2010, many consumers in the United States
didn't even know what a naan flatbread was,
but now consumers are recognizing flatbreads
from all around the world as interest in

learning about and tasting new ethnic foods
has increased. He asserted that the ethnic
trend has grown rapidly as an increased
number of cultures and ethnic populations are
growing in the United States.
Deciding what types of flatbreads to carry in
individual deli departments largely depends on
the demographics of a grocer's location, noted
Burtraw.
"What a grocer in California is going to
have on their knee-knockers isn't necessarily
what Indianapolis is going to have," he said.

Demographics are an important factor
in ensuring that a grocer's flatbreads are
authentic to its customer base.
The best flatbread to have in stock, though,
Little added, is a plain variation.
"Consumers tend to gravitate toward a
plain flatbread that has good flavor," Little said.
"The reason why it's so popular is because
it's universal, you can really do anything with
it, whereas if something has a really intense
flavor some are going to like it but it will be a
bit more polarizing."

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Supermarket Perimeter - June 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2020

Supermarket Perimeter - June 2020 - 1
Supermarket Perimeter - June 2020 - 1
Supermarket Perimeter - June 2020 - 2
Supermarket Perimeter - June 2020 - 3
Supermarket Perimeter - June 2020 - 4
Supermarket Perimeter - June 2020 - 5
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http://digital.supermarketperimeter.com/sosland/sp/2019_12_01
http://digital.supermarketperimeter.com/sosland/sp/2019_11_01
http://digital.supermarketperimeter.com/sosland/sp/2019_10_01
http://digital.supermarketperimeter.com/sosland/sp/2019_09_01
http://digital.supermarketperimeter.com/sosland/sp/2019_08_01
http://digital.supermarketperimeter.com/sosland/sp/2019_07_01
http://digital.supermarketperimeter.com/sosland/sp/2019_06_01
http://digital.supermarketperimeter.com/sosland/sp/2019_05_01
http://digital.supermarketperimeter.com/sosland/sp/2019_04_01
http://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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