Supermarket Perimeter - June 2020 - 32

Meat & Poultry

Seasoned meats
BY KEITH LORIA

32 - JUNE 2020

Sauce added to the recipe," he
said. "Also incorporating Latin
Flavors such as Mojito Lime
Seasoning both as a rub and
also as a marinade to all
of the various proteins is
growing."

GOCHUJANG
SAUCE

Responding to trends
Clemens Food Group's
Hatfield brand has
worked diligently over the
last three years to elevate its
marinated platform to better solve
consumer needs.
"It began in 2016, when we took all of our marinated meats to a
'dry rub' format," Sage explained. "Doing away with liquid marination
improved the appearance and acceptability of the product with our
consumers as it began to look more like a product they had seasoned at
home in their own kitchens."
Two years later, the company transitioned its entire portfolio of
Hatfield-brand marinated tenderloins, loin filets and chops to be able to
claim "all-natural" ingredients, and it also "right sized" the products so
that they would be able to work for a daily family eating occasion.
"In addition, our flavor profiles continue to evolve as new trends
arise," Sage said. "We currently have flavors such as our Tuscan Herb
Tenderloin and Roast and our Garlic Parmesan Loin Filet that appeal to
the traditional Italian seasoned needs of consumers."
In May, the company launched two new innovative flavors-Chili
Verde Tenderloin and Garlic Mustard Loin Filet-to appeal to those
looking for more global flavors.
Jenny Burns, director of innovation at Applegate, which offers allnatural and organic meat products, noted consumers are becoming
more exposed to flavors from around the world, whether that's through
traveling, media, or dining out. As a result, the company has noticed

supermarketperimeter.com

ANTONBELO - STOCK.ADOBE.COM, CLEMENS FOOD GROUP, BELLA BELLA

MARINATED MEATS HAVE BEEN EVOLVING over the past few years,
as consumers have been more apt to buy seasoned meats and those
with tasty flavor profiles.
In fact, according to the latest IRI Unify Total US Food, Marinated
Category & Brands report, the category increased from $239 million in
2017 to more than $275 million today.
Global flavors are becoming more mainstream in the seasoned meat
category as the industry has seen an increase in authentic flavor profiles
from around the world.
"We know there's an ongoing desire by consumers to explore bold
flavors and culinary styles, especially among millennials and their
families," said Dana Ehrlich, co-founder and chief executive officer
of Verde Farms, based in Woburn, Mass. "We also know that they're
looking for authentic, simple ingredients."
Flavors like Mexican, Moroccan and Mediterranean flavors, which
have been on the rise in recent years, are seeing an increased
demand as consumers are looking to replicate the experiences they
are having at restaurants in their own homes. They are looking for
meat manufacturers to deliver these familiar taste profiles while still
remaining both authentic and transparent.
Sandra Sage, vice president of market solutions for Clemens Food
Group, based in Hatfield, Pa., noted traditional flavors like garlic, onion,
chili, honey, Italian seasoned, salt & pepper and smoky notes are leading
in flavor trends.
"These classic flavor profiles are more important than ever as
consumers are looking for them to meet their daily cooking needs and
for options that are family friendly," she said. "In addition, as consumers
are demanding new flavor profiles, they are also looking for more
premium formats, including natural and organic offerings as well as
more education on cooking methods."
Bob Ambrose, owner of West Haven, Ct.-based specialty meat
supplier Bella Bella Gourmet Foods, noted that prior to March, Middle
Eastern, Latin American and Southeast Asian flavored meats had gained
popularity, and he expects demand of these flavors will continue to
grow after things settle down with COVID-19.
"Middle Eastern started gaining popularity a few years ago when
well-known chefs started opening restaurants that reflect flavors from
countries that they have family ties to," he said. "Latin American, and
Southeast Asian as well."
Joe Hynes, a food consultant with Atlanta-based Joe Hynes
Consulting Company, said a trending development is the incorporation
of international flavors into ready-to-cook meats, including beef, pork,
chicken, sausage and ground beef.
"An example is a Barbeque Sauce Marinade with Korea GochuJang


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