Supermarket Perimeter - June 2020 - 38

Meat & Poultry: Chicken

A focus on safety
The number one focus for poultry producers right now has been
increasing efforts to keep workers safe in the processing plant, Super said.
"In response to COVID-19, each chicken company has added
additional protective measures to help keep employees safe and
healthy," he said. "Companies are following all of the CDC and local
health department guidelines, and many have consulted with infectious
disease physicians to develop site plans."
Additional measures include:
x Increasing cleaning and sanitation frequencies and intensities for
equipment and common areas, such as the breakroom and vending
machines, at processing facilities
x Increase frequency of handwashing/sanitation for employees and
increased access to hand sanitizing stations
x Encouraging employees to stay home if they are not feeling well or
believe they may have been exposed to the virus, while still receiving
pay and no attendance penalty
x Heightening employee screening for any signs of illness, including
temperature checks before entering the plant
x Practicing social distancing not only in common areas, such as break
rooms and cafeterias, but also on production lines where possible
x Implementing travel restrictions and only allowing essential
personnel into the plant
x Educating employees about the virus and ways to avoid catching it,
and posting educational information in a variety of languages
x Training company nurses on CDC protocols for COVID-19
x Providing personal protective equipment (PPE), including masks and
gloves, and permitting employees to bring their own PPE
x Installing plastic dividers between workstations and in breakrooms
NCC, meanwhile, is assisting its members by advocating for tax relief
for frontline workers and seeking direct federal assistance for chicken
farmers displaced by COVID.

Home and Amazon Alexa technology and took this opportunity to be
the first."
In addition to the recipe skill, Sanderson Farms is working on
additional smart speaker capabilities, such as cooking tips, frequently
asked questions, and recipes by cut of chicken. "We eventually want to
get to a point where a consumer can open the fridge and tell their smart
speaker what they have available, and the smart speaker will suggest a
recipe based on those ingredients," continued Burroughs.
"With the Sanderson Farms smart speaker skill, it is our goal to make
everyday life easier for consumers," said Lampkin Butts, Sanderson
Farms' president and chief operating officer. "By providing some voiceactivated help in the kitchen, users can spend less time googling recipes
and flipping through cookbooks, and more time enjoying meals with
family and friends."

With over 170 Sanderson
Farms recipes available,
consumers can ask their
Google Home or Amazon
Echo virtual assistant
to walk them through
the recipe ingredients
and directions from
start to finish.

High-tech help
Laurel, Miss.-based Sanderson Farms is now offering a hassle-free
solution to consumers wondering what to make for dinner.
The company has developed both the first Amazon Alexa-enabled
recipe skill and Google Home experience within the chicken industry,
allowing consumers to ask their smart speaker how to make dishes,
such as garlic parmesan chicken wings, Mediterranean chicken thighs,
and chicken fajitas.
With over 170 Sanderson Farms recipes available, all consumers need
to do is enable the skill on any Google Home or Amazon Echo device,
and their virtual assistant will walk them through recipe ingredients and
directions.
"We wanted to enter into the voice space, as so many other brands
are working with Google Home, Amazon Echo, and other smart
speakers," said Hilary Burroughs, Sanderson Farms' marketing director.
"We realized no other chicken producers were utilizing Google
38 - JUNE 2020

supermarketperimeter.com

SANDERSON FARMS

"Not only will customers find more and detailed information about
our brands, they'll also find a blog, as well as a behind-the-scenes
look at our practices. We've received a lot of positive feedback from
customers about it."


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