Supermarket Perimeter - June 2020 - 43

GOOD FOODS WINS BIG,
UNVEILS NEW PACKAGING
by Emily Park
Pleasant Prairie, Wis.-based Good Foods rolled
out new packaging for its guacamole line just in
time for Cinco de Mayo.
Good Foods decided to switch from
photography-based packaging to an illustratedfocus design after research revealed consumers
found it to be more reflective of fresh and natural
products. The Earth-toned purple color was found
to emulate fresh ingredients, so all new product
packaging will have purple lids.
"As the guacamole category continues to grow,
we knew our packaging needed an update for our
brand to stand out," said Maria Nakasone, brand
manager at Good Foods. "We worked with a
third-party agency to update the brand packaging
to be more on trend and cohesive with other
products, such as Good Foods' plant-based dips."
In other company news, Good Foods' Chunk
Guacamole was awarded best in show by
Taste of Home magazine against eight other
guacamole brands.
"We're so proud of the work we've done to
perfect our Chunky Guacamole and are honored
to be recognized by Taste of Home magazine as
'Best in Show'," said Danyel O'Connor, executive
vice president of sales and marketing at Good
Foods. "Our company is passionate about providing
fresh, quality products and it's exciting to hear
about people loving the product as much as we do."
The guacamole brands were judged against
flavor, texture and appearance. The Taste of
Home testers agreed that the Goods Foods brand
had the best flavor, looked homemade and fresh
and had just the right amount of avocado chunks,
tomato bits and cilantro.

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Supermarket Perimeter - June 2020

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