Supermarket Perimeter - June 2020 - 52

Seafood

1/3 of all consumers
are limiting meat
consumption, and
many of them are
increasing their seafood
consumption as a result,
according to a 2019
Datassential report.

COD AND POLLOCK
COD AND POLLOCK are among the tried-and-true workhorses of the
retail seafood world. But that doesn't mean producers can't come up
with new and interesting ways of presenting and marketing them.
Washington, D.C.-based Blue Circle Foods is expanding its popular
Happy Fish program to include product made with cod, said Nina
Damato, the company's product director.
Happy Fish launched first with salmon. Happy Fish cod began rolling
out at Target stores this spring and will continue throughout the year.
Like Happy Fish Salmon, Happy Fish Cod ships in a 7.5 oz pack, six
to a pack.
"It was a pretty easy decision," Damato said. "We wanted to offer
another species for kids to enjoy, and cod is a great, clean alternative."
52 - JUNE 2020

Cod's simple flavor profile makes it a good fit for kids, particularly those
who may not be overly keen on seafood in general, Damato added.
Blue Circle sees Happy Fish cod as a healthier alternative to fish sticks
and other frozen, processed fish made with cod and other white fish
varieties. The company believes it's the only such option on the market.
"This is really a chance to showcase a white fish that's all protein, with
no fillers or binders," she said.
Blue Circle ships other fresh and frozen cod products under its Blue
Circle label. And at Whole Foods Market stores across the US, Blue Circle
cod ships under the Changing Seas brand.
Happy Fish salmon also sells at Whole Foods stores, and Blue Circle
hopes to add Happy Fish cod at the retailer, too, Damato said.

supermarketperimeter.com

ASMI, BLUE CIRCLE , BLUMER1979 - STOCK.ADOBE.COM

BY ANDY NELSON


http://www.supermarketperimeter.com

Supermarket Perimeter - June 2020

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