Supermarket Perimeter - June 2020 - 53

Many forms,
many applications
WHOLE fillets, breaded fillets, fish
sticks and burgers are among
the most popular forms of wild
Alaska cod and pollock sold at
US grocers, said Megan Rider,
domestic marketing director for
the Juneau-based Alaska Seafood
Marketing Institute (ASMI).
WILD Alaska pollock is commonly
processed into surimi, which
is used as a main ingredient in
many ready-to-eat products,
like sushi and other seafood
snacks from the prepared case.
BOTH species are also processed
into fish oil supplements, prized
for their omega-3 content.
"THE product mix has expanded
in recent years, as demand
for seafood in general has
increased due to its popularity
within a number of trending
eating styles," Rider said.
"ALONG with ketogenic,
Mediterranean, flexitarian diets
and more, ever-popular dishes
like fish tacos have driven an
increase in consumption and
growing product offering."
ONE exciting, and relatively
new, product, is protein noodles
made with wild Alaska pollock,
which are a high protein, low carb
alternative to grain-based noodles
- perfect for the growing number
of consumers experimenting
with low carb or ketogenic
diets, or who are just looking for
variety from pasta alternatives.
IN ADDITION, wild Alaska pollock
fillets and smaller cuts can now be
found in the freezer case and make
a great addition to a stir fry or pasta.

Blue Circle saw demand
for cod spike following the
coronavirus outbreak.

Less meat, more fish
According to a 2019
Datassential report
released, one in three
consumers are limiting
meat consumption,
and many of them are
increasing their seafood
consumption as a result.
With such drastic
changes to the foodservice
and retail landscape in
recent months, along with
a heightened demand for
frozen and shelf-stable
protein sources, ASMI is
seeing unprecedented
demand for familiar, easyto-work-with seafood
species like Alaska cod
and wild Alaska pollock
products.
A March 2020 market
analysis conducted
by the Association of
Genuine Alaska Pollock
Producers (GAPP) showed
wild Alaska pollock
consumption jumped by
38% in 2019.
As some consumers
have more time at home
and are increasing
their overall seafood
consumption, they're
supermarketperimeter.com

experimenting with more
adventurous cooking
techniques and more
species increasing
demand for products like
cod or wild Alaska pollock
fillets, Rider said.
In terms of packaging,
skin pack products are
becoming more common,
a trend which will likely
increase in the new retail
landscape.
"Alaskan producers
are continuing to adapt
to changes in the supply
chain in order to meet
increased demand at retail
for the growing number
of consumers eating wild
Alaska pollock and cod
at home."
Additionally, the
Alaska seafood industry
works with retailers to
help educate shoppers
on the best and easiest
ways to prepare seafood.
Alaska Seafood Marketing
Institute (ASMI)'s Cook it
Frozen campaign provides
retailers with recipes,
how-to videos and other
materials to educate the

38%
the amount
Alaska pollock
consumption
jumped by
in 2019.
Association of Genuine Alaska Pollock Producers

masses of consumers now
cooking more often at
home on how to prepare
seafood directly from
frozen, for delicious meals
in a matter of minutes.
"Now is the time more
than ever for consumers
to support domestic
seafood providers," Rider
said. "Alaska harvests more
wild-caught seafood than
all other states combined,
and all seafood out of
Alaska is guaranteed wild
and sustainable."
The Alaska seafood
industry employs
nearly 60,000 workers,
contributing $5.6 billion in
annual economic output.
JUNE 2020 - 53


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Supermarket Perimeter - June 2020

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Supermarket Perimeter - June 2020 - 1
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http://digital.supermarketperimeter.com/sosland/sp/2019_06_01
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