Supermarket Perimeter - June 2020 - 54

Seafood: Cod and pollock

Trident teams with celebrity chef on pollock promo
Seattle-based Trident Seafoods Corp. has teamed with professional
chef/food industry personality Dan Churchill to promote its Wild Alaska
Pollock.
"Dan Churchill couldn't be a better fit for Wild Alaska Pollock and the
Trident brand, said John Salle, the company's senior vice president of
marketing and innovation. He's focused on health and wellness and has
the ambition to make it simple, fun and taste really good."
Churchill's drive and commitment to this lifestyle, Salle added, make
him a perfect fit for Trident. Churchill couldn't agree more.
"The partnership with Wild Alaska Pollock is a great fit for me because
as a chef I realize how committed we must all be to sustainability,"
Churchill said. "Especially in light of everything that is happening
in the world today with regard to scarcity of many proteins and the
environmental toll of overfishing certain types of fish, Wild Alaska
Pollock is a standout on so many levels."
The team behind Wild Alaska Pollock provides many educational
resources to its customers and community, which is invaluable,
Churchill said. Perhaps most important, Trident pollock is tasty, versatile,
and nutritious.
"That's a win-win for me, both in my home kitchen and in the
restaurant," he added. "At the heart of it, the reason I am working with
Wild Alaska Pollock is that it is a part of my mission to change the world
through food."

Retail demand for fresh and frozen cod has shot up since the outbreak
of the coronavirus and could lead to permanent gains once the
pandemic has finally passed, Damato said.
"People are cooking more and more at home, and they're looking
for alternative products," she said. "Cod is just a great option. It's very
versatile, and it's an MSC (Marine Stewardship Council) cod, so it's got a
great sustainability story."
Blue Circle cod is guaranteed wild and sustainable, which makes
it a product people feel good about purchasing, Damato said. And

54 - JUNE 2020

compared to many other seafood options, it's very affordable. The
coronavirus-caused shift to online grocery shopping for many
consumers could lead to permanent shift, and Blue Circle will be ready,
particularly when it comes to packaging, Damato said.
"The market is slowly adapting and shifting to the new and growing
way of purchasing more and more products online, with grocery
delivery options," she said. "It definitely changes the consumer
experience. You're not ordering from the fresh case if you're purchasing
online."
And even after the pandemic passes, many consumers who got used
to ordering online will find that they prefer it, and will switch to it fulltime, Damato predicted.
That means more packaging options, and Blue Circle is currently
looking at a lot of different packaging solutions, Damato said. One is
skin packs, where a clear film is almost molded to the product it covers.
"We see skin packs as a great alternative," she said. "It's a wonderful
way for the consumer to see the product, and it's hygienically a great
option. We already do some in seafood, and we see it as definitely
growing as a packaging alternative."
Packaged product has its advantages over product from the case,
Damato said. It offers grab-and-go convenience, the price is labeled on
the package so there's not sticker shock at checkout and it transports
well. In addition to cod, Blue Circle also sells Icelandic haddock at many
US retailers.

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BLUE CIRCLE, ASMI, ORCA BAY . TRIDENT

Soaring demand


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Supermarket Perimeter - June 2020

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