Supermarket Perimeter - June 2020 - 55

A product for every palate
The newest item on that list is Trident's 10g Protein Noodles, which are
made from Wild Alaska Pollock and provide those 1O grams of protein
in every serving.
"Fully cooked and ready to go, they're a versatile, flavor-neutral
alternative to high-carb noodles," Salle said.
In recent years Trident has been focused on creating new, innovative
forms of Wild Alaska Pollock. As one of the leading companies in Wild
Alaska Pollock catching and processing, the company is confident that
its product is the highest quality in the market.
"As we move forward, we're looking at Wild Alaska Pollock as the new
premiere protein in seafood and beyond. Keep an eye out for new and
innovative products as we launch into new categories that will break
boundaries outside traditional fillet-based value added products."
With pollock, Trident feels like it's "at the beginning of something
big," Salle said. Demand is growing, and the company is seeing new
placements at retail for both fillets and value-added items.
Pollock fillets tend to be smaller than those of their cod cousins, so
they're ideal for a single serving and for families, which makes them a
great value in the market.
Cod demand, meanwhile, remains consistent for Trident.
"It's one the oldest proteins in the market, and some countries were
basically built on cod, so it has been in the ubiquity stage for quite
some time."
In terms of trends, Trident has been making strides in areas like
adding white fish varieties to retail prepared food hot bars and providing
its customers with custom repack options.
"It's our goal to make sure we are giving the customer all the
information up front as well by utilizing point of sale marketing and
making information on the species readily available as consumers
explore new seafood items," Salle added.
Wild Alaska pollock is well positioned at retail for consumers who
are looking for a nutritious, delicious fish that is quick to cook and
incredibly versatile, said Craig Morris, CEO of the Association of
Genuine Alaska Pollock Producers.

"We know more consumers than ever before are cooking at home and
we are so excited for them to continue trying and buying this amazing
fish in all its forms," he said. "GAPP has partnered with chefs and other
food enthusiasts to create new and exciting recipes for consumers
looking to add some Wild Alaska Pollock to their covid cuisine."

Trident's cod and pollock
product lineup offers
something for everybody
*
*
*
*
*
*
*
*
*

PubHouse Battered Cod
Beer Battered Cod
Panko Breaded Cod
The Ultimate Fish Stick
Wild Alaska Pollock Burgers
Wild Alaska Pollock Portions
Wild Alaska Pollock Skillet Cuts
10g Protein Noodles
Wild Alaska Pollock Three
Cheese Crusted
* Wild Alaska Pollock Loaded
Baked Potato Crusted

PACIFIC COD FILLETS FROM ORCA BAY
FLAVORS: clean, mild & sweet
TEXTURES: tender & white
PAIRINGS: Chardonnay, Grenache, Cabernet Franc, Syrah

supermarketperimeter.com

JUNE 2020 - 55


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Supermarket Perimeter - June 2020

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