Supermarket Perimeter - August 2020 - 15

Fischer, chief executive officer of New York-based
Whisps. Flavor is the company's number one priority
when it comes to their cheese crisps.
"There's a lot of things about us that are really
appealing to people shopping for 'healthier' options,"
Fischer said. "We have people who buy us again and
again, and they're returning to us because they love the
taste and the flavor. We went out to make a delicious
snack, not to make a health food."
Despite that, though, Whisps' products have a lot of
health features that match consumer interests including
high protein, low carb, less
than three grams sugar,
gluten free, good source of
calcium, lactose free, keto
friendly, made without
preservatives or artificial
ingredients, made and
packed in a peanut-free
facility.
To make the crisps,
Whisps' cheesemakers
start out with 100%
cheese - whether it

be parmesan, cheddar or asiago & pepper
jack - and then add a blend of spices to
the cheese, then they grate it and bake
it, transforming the cheese into a crispy,
cracker-like snack. Often sold in the
deli department, Whisps offers seven
different flavors: tangy ranch, nacho,
parmesan, cheddar, asiago & pepper
jack, barbecue and tomato basil.
Fischer added that it was a challenge to figure out
how to bake the cheese in just the right way to make it
into a packaged snack with a long shelf life.
"We had to figure out how to bake cheese in a
way that prevented it from becoming too oily or too
crunchy or too soggy. We really put in the time to get it
just right."
"Food that's good for you, should taste good," Fischer
added. "There's a reason people love to eat, and food
that tastes good is really enjoyable and pleasurable.
The confusing thing to me is how many ingredients
and chemicals companies use to make food taste good
when you have something like cheese that is a very
natural ingredient and has a way better flavor than
anything you can get from a lab."

There's

for Deli Meats

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rDG[QPFUOCTVFGNKEQO

www.supermarketperimeter.com

AUGUST 2020 - 15


http://beyondsmartdeli.com

Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
Supermarket Perimeter - August 2020 - 3
Supermarket Perimeter - August 2020 - 4
Supermarket Perimeter - August 2020 - 5
Supermarket Perimeter - August 2020 - 6
Supermarket Perimeter - August 2020 - 7
Supermarket Perimeter - August 2020 - 8
Supermarket Perimeter - August 2020 - 9
Supermarket Perimeter - August 2020 - 10
Supermarket Perimeter - August 2020 - 11
Supermarket Perimeter - August 2020 - 12
Supermarket Perimeter - August 2020 - 13
Supermarket Perimeter - August 2020 - 14
Supermarket Perimeter - August 2020 - 15
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Supermarket Perimeter - August 2020 - 18
Supermarket Perimeter - August 2020 - 19
Supermarket Perimeter - August 2020 - 20
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Supermarket Perimeter - August 2020 - 68
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http://digital.supermarketperimeter.com/sosland/sp/2020_03_01
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http://digital.supermarketperimeter.com/sosland/sp/2019_12_01
http://digital.supermarketperimeter.com/sosland/sp/2019_11_01
http://digital.supermarketperimeter.com/sosland/sp/2019_10_01
http://digital.supermarketperimeter.com/sosland/sp/2019_09_01
http://digital.supermarketperimeter.com/sosland/sp/2019_08_01
http://digital.supermarketperimeter.com/sosland/sp/2019_07_01
http://digital.supermarketperimeter.com/sosland/sp/2019_06_01
http://digital.supermarketperimeter.com/sosland/sp/2019_05_01
http://digital.supermarketperimeter.com/sosland/sp/2019_04_01
http://digital.supermarketperimeter.com/sosland/sp/2019_03_01
http://digital.supermarketperimeter.com/sosland/sp/2019_02_01
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