Supermarket Perimeter - August 2020 - 26

While some consumers are going to be
comfortable going into the store to put in
their holiday orders, there is likely going to
be a decent-sized portion of consumers
who are not, and retailers do not want to
miss out on the opportunity to serve as
many customers as they can, no matter
which way they prefer to do their shopping.
Richard pointed out that now is the
time for retailers to ensure they have the
right technology and online capability to offer
consumers their full catering and prepared meal
options through a virtual channel. Having the right
online components in place will also help retailers in the
long run, because the pandemic has quickly accelerated the online
shopping trend timeline and more consumers are going to be looking
for those e-commerce options.

Tailoring the menu to fit the times
While consumer behaviors will likely differ in separate regions of the
country, there's likely going to be a sizeable percentage of individuals
who -even if they've been given the all-clear by their local health
departments - will be hesitant to gather in large groups that usually
come attached with holiday gatherings. This year, retailers will want to

focus on reaching small group gatherings.
"Shoppers may not be looking for
enough food to feed a family of 12, it
might just be three people," Richard
pointed out. "I think having a variety of
options like single-serve and smallerportion packages and offering that in
the overall catering or planned options
is going to be important because not
everyone is going to be shopping for the
same size family."
If consumers are having smaller gatherings,
they aren't going to want to spend a large amount
of money on large amounts of food, so having smaller
prepared portions will be an excellent opportunity to still reach
those shoppers through the catering channel.
As far as the kinds of holiday foods consumers will be looking for
through deli catering, people are still going to want the traditional
options, as consumers are searching to add as much normalcy as
possible in these not-so-normal times.
"People's tastes haven't changed," Richard said. "While they might
be celebrating in a different fashion this year for the holidays, there's
still desire for the same types of food and the same type of catering
offerings."

TM

Be Inspired. Be Creative. Be Original.

Apple Kuchen
Muffins with Nutella®

Available in a
6.6 lb. Tub,
35.2 oz. Piping Bag &
Portion Control Packs

For more information, visit
www.ferrerofoodservice.com, or call (800) 408-1505.

26 - AUGUST 2020

supermarketperimeter.com

©2020 Ferrero
Ferrero S.p.A.

OLGA NAYASHKOVA - STOCK.ADOBE.COM

Deli: Holiday catering


http://www.ferrerofoodservice.com

Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
Supermarket Perimeter - August 2020 - 3
Supermarket Perimeter - August 2020 - 4
Supermarket Perimeter - August 2020 - 5
Supermarket Perimeter - August 2020 - 6
Supermarket Perimeter - August 2020 - 7
Supermarket Perimeter - August 2020 - 8
Supermarket Perimeter - August 2020 - 9
Supermarket Perimeter - August 2020 - 10
Supermarket Perimeter - August 2020 - 11
Supermarket Perimeter - August 2020 - 12
Supermarket Perimeter - August 2020 - 13
Supermarket Perimeter - August 2020 - 14
Supermarket Perimeter - August 2020 - 15
Supermarket Perimeter - August 2020 - 16
Supermarket Perimeter - August 2020 - 17
Supermarket Perimeter - August 2020 - 18
Supermarket Perimeter - August 2020 - 19
Supermarket Perimeter - August 2020 - 20
Supermarket Perimeter - August 2020 - 21
Supermarket Perimeter - August 2020 - 22
Supermarket Perimeter - August 2020 - 23
Supermarket Perimeter - August 2020 - 24
Supermarket Perimeter - August 2020 - 25
Supermarket Perimeter - August 2020 - 26
Supermarket Perimeter - August 2020 - 27
Supermarket Perimeter - August 2020 - 28
Supermarket Perimeter - August 2020 - 29
Supermarket Perimeter - August 2020 - 30
Supermarket Perimeter - August 2020 - 31
Supermarket Perimeter - August 2020 - 32
Supermarket Perimeter - August 2020 - 33
Supermarket Perimeter - August 2020 - 34
Supermarket Perimeter - August 2020 - 35
Supermarket Perimeter - August 2020 - 36
Supermarket Perimeter - August 2020 - 37
Supermarket Perimeter - August 2020 - 38
Supermarket Perimeter - August 2020 - 39
Supermarket Perimeter - August 2020 - 40
Supermarket Perimeter - August 2020 - 41
Supermarket Perimeter - August 2020 - 42
Supermarket Perimeter - August 2020 - 43
Supermarket Perimeter - August 2020 - 44
Supermarket Perimeter - August 2020 - 45
Supermarket Perimeter - August 2020 - 46
Supermarket Perimeter - August 2020 - 47
Supermarket Perimeter - August 2020 - 48
Supermarket Perimeter - August 2020 - 49
Supermarket Perimeter - August 2020 - 50
Supermarket Perimeter - August 2020 - 51
Supermarket Perimeter - August 2020 - 52
Supermarket Perimeter - August 2020 - 53
Supermarket Perimeter - August 2020 - 54
Supermarket Perimeter - August 2020 - 55
Supermarket Perimeter - August 2020 - 56
Supermarket Perimeter - August 2020 - 57
Supermarket Perimeter - August 2020 - 58
Supermarket Perimeter - August 2020 - 59
Supermarket Perimeter - August 2020 - 60
Supermarket Perimeter - August 2020 - 61
Supermarket Perimeter - August 2020 - 62
Supermarket Perimeter - August 2020 - 63
Supermarket Perimeter - August 2020 - 64
Supermarket Perimeter - August 2020 - 65
Supermarket Perimeter - August 2020 - 66
Supermarket Perimeter - August 2020 - 67
Supermarket Perimeter - August 2020 - 68
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