Supermarket Perimeter - August 2020 - 41

TEMPERATURE CONTROL, moisture retention, locked-in flavor,
convenience.
There are all sorts of advantages to the sous vide cooking
technique, as more and more retailers and their supplier partners are
discovering.
Woburn, Mass.-based Verde Farms' two new lines of sous vide beef
products, Simply Sear It! And Simply Shred It!, have enjoyed huge
success since they were announced in early 2020, said Pete Lewis, the
grass-fed beef specialist's vice president of marketing.
"Reception for the Simply range has been very strong. Every retailer
we've presented the products to has commented on how innovative
they are, how easy they are to prepare, and how tender and flavorful the
meat is," he said.
Verde expects to officially launch the lines with an initial ship date of
Aug. 10, Lewis said.
"We've been working on this product innovation for more than a year
now, so it's very exciting to be so close to the launch."
Seasoned with steakhouse rub and slow cooked over low heat for
over an hour before being vacuum-packed, the Simply Sear It! steak line
makes it possible for consumers to prepare a tender and flavorful steak
in under 5 minutes.
Once taken home from the store, customers simply have to remove
the steak from the packaging and sear it on a hot pan or grill for 3
minutes, let rest for 2 minutes and then serve. Verde Farms says it's the
perfect solution for shoppers who may not feel confident cooking beef,
as well as proven 'steak masters' in search of a perfect combination of
convenience and quality beef.
The Simply Shred It! product line is slow cooked for over 10 hours
and offers the same 5-minute-or-less preparation, perfect for taco and
stir-fry dishes.
In launching the two lines, Lewis said Verde found that many
customers have been waiting for someone to bring real innovation to
the fully cooked, ready-to-eat meat category- especially a product that
offers the important attributes Millennial consumers are looking for:
100% grass-fed, no antibiotics or growth hormones, and real, simple,
honest ingredients.
"Our sous vide cooking technique produces a very convenientlyformatted product for consumers to achieve chef-like results on their
own," he said. "Our customers have already told us that they've loved
cooking and eating the Simply products we've sent to them."
Interest has been strong across the entire line, but the Simply Sear

It! Ribeye and Butcher's
Steak Medallions have
stood out in particular as,
in Lewis's words, "they're
unlike anything else on the
market today."

Wayne Farms teams up
with Walmart on sous
vide chicken
Oakwood, Ga.-based
Wayne Farms LLC is
bringing its sous vide
chicken and other Chef's
Craft Gourmet Chicken
products to Walmart.
The retailer will begin selling the line in its stores nationwide
beginning this September.
The Chef's Craft Flame Grilled Chicken Breast Fillets are seasoned,
grilled, and prepared by sous vide to provide a perfectly tender and
delicious chicken breast fillet, according to Wayne Farms.
"These breasts have to simply be unthawed then warmed on a
stovetop, microwave or a conventional oven, making it easy to create a
healthy dinner in less than 30 minutes."
Chef's Craft is a line of gourmet products inspired by chefs, crafted
by experts and perfectly suited for culinary creations, according to
the company. The minimally processed products are gluten-free,
preservative-free and all-natural. All chicken is 100% farm-raised and
contains no nitrates, MSG or artificial ingredients.

As people adapt to
the new normal and life
picks up again with work,
school, sports, etc., we
think sous vide-cooked
products will become a
'go-to' in their refrigerators
for when they want to cook
a meal, but don't have as
much time as they used
to during stay-at-home."
Pete Lewis, Verde Farms

supermarketperimeter.com

AUGUST 2020 - 41


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