Supermarket Perimeter - August 2020 - 66

fresh

TAKES

What perimeter department
has the most opportunities
in the new normal?

We see ready-to-cook
and ready-to-eat
products having the
most to gain - they can
make a real impact in
consumers' meal planning right now. We see
consumers gravitating
toward convenient,
easy-to-prepare
options that offer the
comfort of a homecooked meal with the
certainty of foolproof
results. With health and
wellness in mind, we
also see consumers
continuing to value
responsibly-sourced,
clean-label options.
DANA EHRLICH,
Cofounder and CEO,
Verde Farms
66 - AUGUST 2020

066_SP_Aug_Freshtakes.indd 66

The seafood department
was poised for growth
heading into 2020,
and while this is an
unprecedented time for
many industries, ours
included, we see the
opportunities for seafood continuing to grow.
Recent Datassential
research named seafood
the second-most missed
item from restaurants,
so we expect to see
even more consumers turn to cooking
seafood at home in the
months ahead.
MEGAN RIDER,
Domestic Marketing
Director, Alaska
Seafood Marketing
Institute (ASMI)

Dairy, produce and
meat, will always be
popular, although
we will continue to
see some impact
on both supply and
demand dependent
on re-occurrences of
COVID-19. Suppliers
are shifting their
production and
distribution strategies
to the new normal.
Scratch baking at home
is a recent trend. So,
I think we may see a
slower return of sales
of luxury dessert or
celebration cakes.
SONIA BAL,
marketing director,
Unifiller

Consumers will be
seeking inherently
nutrient dense and
functional foods and
beverages to help
mitigate the effects
of stress and anxiety,
and support their
goals around energy
and immune and
digestive health. For
these reasons, we
believe the following
perimeter sections of
the grocery store will be
increasingly relevant:
yogurt case, functional
beverage case,
produce, and bakery.
SHELLEY BALANKO,
senior vice president,
The Hartman Group

Fresh meat has always
been a key attraction,
and this is even more
so today as consumers
have reconnected with
cooking at home. People
are more willing to try
new recipes and spend
time creating meals as
more special occasions
are celebrated at home
and consumers have
grown weary of eating
the same dish week to
week. We also expect the
new normal to include an
increased appreciation
for natural meats and the
health and sustainability
aspects of food.
CHRIS OLIVIERO,
general manager,
Niman Ranch

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Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
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