Supermarket Perimeter - August 2022 - 17

ISB RISING
Instore bakeries bounce back from COVID, with some changes
BY ANDY NELSON
F
ew if any grocery store departments were hit has hard by
COVID as instore bakery. People weren't gathering for big
celebrations, so cake sales plummeted. Grab 'n go donut
cases suddenly seemed a lot less hygienic. Countless other
examples led to double-digit sales losses for many ISBs.
The pandemic is of course still very much with us, but the " new
normal " has kicked in, and ISBs are roaring back to life - though,
in some cases, significantly different than their pre-pandemic
versions.
The Madison, Wis.-based International Dairy Deli Bakery
Association's (IDDBA) annual show in Atlanta June 5-7 featured a
lot of talk about " megatrends " in the industry, said Whitney Atkins,
the group's vice president of marketing.
The instore bakery was affected by all of them, but
convenience might be at the top of the list, Atkins said.
" During the pandemic a lot of people were baking at home,
trying new recipes. All of that's great but as we get back to life
before pandemic, people are ready for convenience, they're ready
to not cook so much, and that's a huge opportunity for
bakery, " Atkins said.
That could be something as simple as fresh bread, as all those
pandemic sourdough bakers still crave a premium product but
may not have the time now to still bake it.
Special occasions are another huge opportunity for the ISB,
Atkins said.
" As people come back together, now, more than ever, they're
looking for how to create that experience. How quickly can we
shift back to doing what we were doing before the
pandemic and grow those opportunities. "
supermarketperimeter.com
AUGUST 2022 - 17
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Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
Supermarket Perimeter - August 2022 - 8
Supermarket Perimeter - August 2022 - 9
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Supermarket Perimeter - August 2022 - 13
Supermarket Perimeter - August 2022 - 14
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Supermarket Perimeter - August 2022 - 16
Supermarket Perimeter - August 2022 - 17
Supermarket Perimeter - August 2022 - 18
Supermarket Perimeter - August 2022 - 19
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Supermarket Perimeter - August 2022 - 33
Supermarket Perimeter - August 2022 - 34
Supermarket Perimeter - August 2022 - 35
Supermarket Perimeter - August 2022 - 36
Supermarket Perimeter - August 2022 - 37
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