Supermarket Perimeter - August 2022 - 25

consumers. That investment meant we were able to drive
trial that has led to repeat purchase. "
The premiumization trend is here to stay, Baker said.
Previously, shoppers were elevating their meals at home
because they couldn't travel or dine out in the pandemic.
Now that the cost of living is going up, consumers are
still looking to treat themselves well at home, and eating
better quality food and entertaining guests at home is still
more cost effective than going out.
" Anything that is saving shoppers time and provides
an easy solution for entertaining at home is doing well
throughout the store - not just in the bakery, " he said.
" Coffee shop products are also experiencing significant
growth. Croissants are in growth in both dollar and unit
sales in the June report from IDDBA and St Pierre croissant
sales mirror that growth. "
St Pierre's mini croissant sales are up 42%, mini
chocolate croissants up 189% and 8 count Butter
Croissants are up 41% year on year.
" A lot of instore bakery is about offering inspiration to
shoppers too - particularly to drive occasioned sales, "
Baker said. " One category we are moving into is the bake
at home sector, which experiences sales uplifts around
occasion-led buying. "
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Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
Supermarket Perimeter - August 2022 - 8
Supermarket Perimeter - August 2022 - 9
Supermarket Perimeter - August 2022 - 10
Supermarket Perimeter - August 2022 - 11
Supermarket Perimeter - August 2022 - 12
Supermarket Perimeter - August 2022 - 13
Supermarket Perimeter - August 2022 - 14
Supermarket Perimeter - August 2022 - 15
Supermarket Perimeter - August 2022 - 16
Supermarket Perimeter - August 2022 - 17
Supermarket Perimeter - August 2022 - 18
Supermarket Perimeter - August 2022 - 19
Supermarket Perimeter - August 2022 - 20
Supermarket Perimeter - August 2022 - 21
Supermarket Perimeter - August 2022 - 22
Supermarket Perimeter - August 2022 - 23
Supermarket Perimeter - August 2022 - 24
Supermarket Perimeter - August 2022 - 25
Supermarket Perimeter - August 2022 - 26
Supermarket Perimeter - August 2022 - 27
Supermarket Perimeter - August 2022 - 28
Supermarket Perimeter - August 2022 - 29
Supermarket Perimeter - August 2022 - 30
Supermarket Perimeter - August 2022 - 31
Supermarket Perimeter - August 2022 - 32
Supermarket Perimeter - August 2022 - 33
Supermarket Perimeter - August 2022 - 34
Supermarket Perimeter - August 2022 - 35
Supermarket Perimeter - August 2022 - 36
Supermarket Perimeter - August 2022 - 37
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Supermarket Perimeter - August 2022 - 40
Supermarket Perimeter - August 2022 - 41
Supermarket Perimeter - August 2022 - 42
Supermarket Perimeter - August 2022 - 43
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Supermarket Perimeter - August 2022 - 45
Supermarket Perimeter - August 2022 - 46
Supermarket Perimeter - August 2022 - 47
Supermarket Perimeter - August 2022 - 48
Supermarket Perimeter - August 2022 - 49
Supermarket Perimeter - August 2022 - 50
Supermarket Perimeter - August 2022 - 51
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Supermarket Perimeter - August 2022 - 53
Supermarket Perimeter - August 2022 - 54
Supermarket Perimeter - August 2022 - 55
Supermarket Perimeter - August 2022 - 56
Supermarket Perimeter - August 2022 - 57
Supermarket Perimeter - August 2022 - 58
Supermarket Perimeter - August 2022 - 59
Supermarket Perimeter - August 2022 - 60
Supermarket Perimeter - August 2022 - 61
Supermarket Perimeter - August 2022 - 62
Supermarket Perimeter - August 2022 - 63
Supermarket Perimeter - August 2022 - 64
Supermarket Perimeter - August 2022 - 65
Supermarket Perimeter - August 2022 - 66
Supermarket Perimeter - August 2022 - 67
Supermarket Perimeter - August 2022 - 68
Supermarket Perimeter - August 2022 - 69
Supermarket Perimeter - August 2022 - 70
Supermarket Perimeter - August 2022 - 71
Supermarket Perimeter - August 2022 - 72
Supermarket Perimeter - August 2022 - 73
Supermarket Perimeter - August 2022 - 74
Supermarket Perimeter - August 2022 - 75
Supermarket Perimeter - August 2022 - 76
Supermarket Perimeter - August 2022 - 77
Supermarket Perimeter - August 2022 - 78
Supermarket Perimeter - August 2022 - 79
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Supermarket Perimeter - August 2022 - 84
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