Supermarket Perimeter - August 2022 - 29

Tippin's Gourmet
Pies refreshes brand
by Charlotte Atchley
Tippin's Gourmet Pies, Kansas
City, Kan., launched a refresh
of its Tippin's Pies brand as
well as its new private label
brand Heartland Pies at the
International Deli Dairy Bakery
Association (IDDBA) Show,
held June 5-7 in Atlanta. With
the new branding and the
private label line, Tippin's aims
to position itself as a full-service
provider of quality pies.
" We want our customers to know
that we are a pie company based
in the heartland, ready to supply
all of their needs, " said Michele
Mauden, vice president of sales
and marketing.
Previously, Tippin's only
produced its own brand of
pies, but the expansion into
private label was enabled by
the company's move into a new
facility in March 2020. The new
bakery's technology provided the
capacity for Tippin's to be able to
be that full-service provider.
" With the private label store
brand, we want to give our
customers options, " said Robin
Venn, president of Tippin's. " In
this current economic situation
as consumers may be looking
to spend less, we want our
customers to be able to have it
all: private label, premium and
then we also have the 6-inch
pie that's a versatile option in
both portion size for smaller
households and price point. "
supermarketperimeter.com
AUGUST 2022 - 29
http://www.supermarketperimeter.com

Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
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