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NEW PRODUCTS SEEN AT THIS YEAR'S INTERNATIONAL DAIRY
DELI BAKERY ASSOCIATION (IDDBA) SHOW in Atlanta June 5-7
included a wide variety of artisan bread and fresh bakery products,
ranging from Take & Toast bagels from Einstein Brothers, Avocado Bread
from Anthony & Sons Bakery, and Rich's Home Cheese Pizza Crust
Made with Cauliflower.
Jonna Parker from IRI, a speaker at several IDDBA educational
sessions, points out that 72% of US households have just one or
two adults.
" Upscaling the everyday is what this decade is going to be all about, "
she said.
La Brea Bakery, North America's No. 1 artisan bread brand,
announced a range of advancements to its sandwich carriers for the
foodservice industry.
" The pandemic has significantly impacted the foodservice industry,
and the needs of operators have shifted, " said Brie Buenning, director
of marketing for La Brea Bakery. " Operators are looking for product
solutions that help address labor constraints and can be used in
multiple applications across the menu. When we examined our
portfolio, we saw an opportunity to enhance our sandwich carriers to
address operators' changing needs in a challenging environment. "
Aspire Bakeries, parent company of the La Brea Bakery and Otis
Spunkmeyer brands, showcased a number of innovations at IDDBA '22.
" Now people are looking for innovation, " said Christine Prociv, senior
vice president of marketing, innovation and R&D at Aspire Bakeries.
" The trend now is that everybody wants the brand. Now there is an
opportunity to sell the brand and the brand experience. People are
ready for more of an emotional experience. "
Features included delicious grilled cheese sandwiches made on La
Brea Bakery artisan bread.
La Brea Bakery showcased its expanded Take & Bake artisan bread
portfolio, including Rosemary Garlic Focaccia Rolls, Sunflower Turmeric
Rolls and more.
" This is our new chapter, " Prociv continues. " We're keeping the
heritage of our brands alive. Now our challenge is to expand. "
Simplify operations
La Brea Bakery's new and improved sandwich carriers include the
following: a refreshed assortment of carrier breads including brioche
buns, telera rolls and sliders, La Baccia rolls (square and rectangle),
sourdough demi baguettes, French demi baguettes, ¼ Focaccia, ciabatta
rolls (square and rectangle), and multigrain sliced sandwich bread.
Operators can simplify their inventory to bread products that
are versatile enough to be used across the menu and truly meet
business needs.
Carriers' ambient shelf life has increased to four days using natural
enzyme technology. Now that carriers can be kept ambient longer,
operators can free up freezer space and use bread over several days,
decreasing waste and maximizing profits.
Unlike parbaked products, La Brea's Thaw & Sell bread does not need
to be baked before serving, reducing labor, saving time and making La
Brea products easier to use.
And as plant-based diets continue to grow in popularity, operators
can trust that La Brea Bakery sandwich carriers (with the exception
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AUGUST 2022 - 33
of brioche buns and multigrain sliced sandwich bread) are free of all
animal products, such as honey or cheese.
" We're proud to be able to make these changes while maintaining
what La Brea Bakery bread is known for: delicious artisan bread made
with time and care that elevates any eating experience, " said Buenning.
Plant-based certification
Euroclassic is proud to announce that its Vegan Brioche-Style Bun
boasts the plant-based certification issued by the National Sanitation
Foundation (NSF). The NSF, founded in 1944, is an independent
certification organization, highly valued by industry members and
consumers worldwide. Its Plant-Based certification is unique in its
category. The NSF issues an official certification to products made only
with ingredients that contain alternatives to animal sources. This allows
consumers to make sustainable and healthy choices with a reliable
accreditation to support them.
This new certification comes at a key time for the market, as the
plant-based sector has grown exponentially in recent years. The
US plant-based foods sector is now valued at more than $5 billion.
Euroclassic is a renowned, reputable brand with European origins,
pioneer in introducing European baked goods to the American market.
By combining traditional European know-how with American demand
for convenience and innovation, Euroclassic is able to offer high-quality
bread and baked products with the best of both worlds.
Producing a palatable, delicious brioche-style bun with similar
features to the original but no animal products is no small feat, as
classic brioche products are based on butter and eggs. Euroclassic
has developed innovative production techniques to achieve a vegan
alternative to the traditional brioche recipe it's inspired by. The result is
a light, spongy, delicate bun, free from the animal products - butter and
eggs - that come in the traditional recipe.
JOHN UNREIN/SOSLAND PUBLISHING COMPANY, EUROCLLASSIC
http://www.supermarketperimeter.com
Supermarket Perimeter - August 2022

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