Supermarket Perimeter - August 2022 - 34

Bakery: Artisan bread
Vegan Brioche-Style Buns are a clean label product to boot.
Oven®
Euroclassic cares deeply about the sustainability, transparency and
conscious nutrition values that come with a clean label.
The Vegan Brioche-Style Bun joins Euroclassic's range of authentic
Brioche Buns & Rolls. This entire line is a perfect example of
Euroclassic's signature combination of European tradition with an
American lifestyle. The range boasts products that pair perfectly with
grilled foods, burgers, and hot dogs, or accompany any special or
everyday meal.
line. The company is one of today's largest suppliers of breads
and rolls throughout the country, with a 65,000-square-food, fully
automated production plant.
" We are focused on unique trending flavors, and we have also
incorporated siracha in our brioche loaf. It's gotten so much attention.
This is really exciting for us. "
Expanded distribution
IDDBA exhibitor St Pierre Bakery has announced increased distribution
with UNFI warehouses in Pittsburgh and Allentown, Pa., and Quincy, Fla.
The warehouses are offering an assortment of St Pierre's best-selling
products including St Pierre Brioche Burger Buns, Seeded Brioche
Burger Buns, Brioche Hot Dog Rolls, Brioche Bagels, Brioche Loaf and
Brioche Sliders.
St Pierre brought a taste of Paris to IDDBA in Atlanta earlier this
month, reintroducing the brand after a three-year hiatus and engaging
a new audience with an expanded range of premium products.
" Having a brand in bakery is something new, and we put a lot into
teaching customers how it works, " said Jake Huber, US director of sales
for St. Pierre. " There is value you can add. The numbers don't lie. "
The increased distribution via UNFI warehouses has secured a
number of new retailers for the brand, including Hitchcock's Markets - a
Florida-based outlet with 11 locations.
As well as gains with UNFI, St Pierre has also added distribution
Avocado, meet bread
Bakeries can make great headway in today's marketplace with
innovative new products that meet the evolving needs of consumers,
who are far more international in their flavor preferences than
ever before.
Anthony & Sons Bakery reports very positive results from its new
Avocado Seven Grains Bread, which is made with guacamole spice.
" I want to see what the trends are, and we looked into avocado,
which is such a big category now. It is growing 5-10% year to year, " said
Ben Rizzitello, vice president for sales/marketing at Anthony & Sons. " We
have gotten so much attention from such a unique, trending product.
Chefs have called us because they want to put our product on the
menu. It's such an exciting time for us. "
The company's R&D team has been working diligently on this unique
formula, becoming the first to market with one of the top trending
categories in the industry.
Anthony & Sons is also excited to deliver an item that's on trend,
healthy, clean label, vegan, packed with grains and flavor and offering a
ton of benefits. One powerful loaf of bread makes a delicious sandwich,
perfect as a stand-alone, toasted for breakfast or great with vegetables
and guacamole for dipping as a snack or appetizer.
The thaw-and-sell product comes in a 24-ounce loaf, designed for
easy convenience in foodservice or retail usage. Loaded with seven
grains such as sunflower, oats, and more, not only are there grains in
the interior crumb but they also enrobed the loaf with an exterior crust
of seven grains. The spice added gives a hint of guacamole flavor mixed
with fresh avocado.
Anthony & Sons has proven to be the leader in innovation and
has transformed the bread-baking industry with its EZ Freezer to
34 - AUGUST 2022
of its Seeded Brioche Burger Buns via SpartanNash and increased
its presence in Costco, Los Angeles. The news means that America's
number one brioche brand is now available in all 59 Costco warehouses
in the Los Angeles division.
The retail giant agreed increased distribution through its Los Angeles
division just three weeks after launching the brand in its original 30
warehouses and has now agreed opportunities for sampling in-store,
driving trial of the brioche category leader.
Meanwhile, East Coast retailer Harris Teeter has launched St Pierre
Seeded Brioche Burger Buns and the brand's most recent innovation,
Brioche Bagels, alongside the rest of the St Pierre range. The new
product additions are securing increased distribution through the Harris
Teeter portfolio week-on-week, in order to maximize sales through key
summer months.
" At the end of last year we invested heavily in building our stock
supply to ensure we maintain our stellar fill rates and deliver for
our customers throughout their busiest times, " said David Wagstaff,
vice president North America, St Pierre Bakery. " We knew that the
opportunity justified the investment, but driving distribution is key to
realizing it. "
The St Pierre brand is in positive growth across 52-, 26- and 12-week
periods and maintains the largest share of the branded brioche market
according to Nielsen (XAOC week-ending 26th March 2022).
" We have a recently expanded sales team on the ground in America
and they are working incredibly hard to deliver fantastic results whilst
maintaining the impeccable service standards for which St Pierre
has become known, " Wagstaff said. " We've also doubled marketing
investment in 2022 and that is aiding conversations across the country
with new buyers, brokers and retailers. The entire team is looking
forward to a hugely successful grilling season. "
supermarketperimeter.com
JOHN UNREIN/SOSLAND PUBLISHING COMPANY, SEBRA - STOCK.ADOBE.COM
http://www.supermarketperimeter.com
Supermarket Perimeter - August 2022

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