Supermarket Perimeter - August 2022 - 42

Meat & Poultry
BY KEITH LORIA
PEOPLE LOVE COOKING AND EATING SAUSAGE as it's inherently
social, whether you're eating with your family around the breakfast
table or grilling out at a tailgate.
" It's also incredibly versatile-whether as an ingredient in a pasta dish,
pizza topping or center of the plate, sausage always delivers on flavor, "
said Patrick Fleming, brand specialist for Midan Marketing. " Consumers
only need a gentle reminder to put sausage in their baskets because
they already know and love the product. "
During the pandemic, research from IRI showed that dinner sausage
experienced a 21% year-over-year dollar sales increase in 2020 and a
13.2% year-over-year volume increase. Breakfast sausage also saw high
growth numbers, up 13.9% from 2020 as of May.
Drew Calvert, vice president of prepared foods for Niman Ranch, saw
the company's retail presence grow during the pandemic for sausage
products, with its breakfast items seeing a big uptick.
42 - AUGUST 2022
" Our closed loop system proved to be more than strong enough to
maintain our product when the supply chain was significantly disrupted
during COVID, " he said. " Our authentic, farm to fork supply chain is the
foundation of what we've always done. We stay true to who we are and
haven't deviated and because of that, consumers and retailers trust our
product and the transparency we provide. "
Rebecca Baker, chief marketing officer at Syracuse, N.Y.-based Hofmann
Sausage Company, noted natural-tasting and skinless sausages are doing well.
" Some people like the natural-tasting products when they're grilled
because you get that nice little 'snap' when you bite into it, " she said.
" There are a lot of things that people are exploring that are maybe a
little different than before. "
For instance, new flavors such as pepper jack, sweet bell pepper and
pineapple are all finding their way into flavor profiles.
" The category is evolving, " Baker said.
supermarketperimeter.com
NIMAN RANCH, HOFFMAN SAUSAGE COMPANY, KIOLBASSA SMOKED MEATS
http://www.supermarketperimeter.com

Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
Supermarket Perimeter - August 2022 - 8
Supermarket Perimeter - August 2022 - 9
Supermarket Perimeter - August 2022 - 10
Supermarket Perimeter - August 2022 - 11
Supermarket Perimeter - August 2022 - 12
Supermarket Perimeter - August 2022 - 13
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Supermarket Perimeter - August 2022 - 16
Supermarket Perimeter - August 2022 - 17
Supermarket Perimeter - August 2022 - 18
Supermarket Perimeter - August 2022 - 19
Supermarket Perimeter - August 2022 - 20
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