Supermarket Perimeter - August 2022 - 44

Meat & Poultry: Sausage
Cross merchandizing is also a good idea, and there are several
opportunities to upsell complementary items along with sausage,
such as providing recipe inspiration by way of pasta or pizza dishes or
merchandising sausage alongside ground beef as both an alternative
and complement to ground beef dishes.
" Brats can be cross-merchandised with pre-sliced peppers, onions
and mushrooms, " Fleming said. " Shoppers can pick up sausage without
a recipe in mind, similar to how they shop for ground beef or chicken
breasts. Sausage's flavor proposition makes it a uniquely simple
ingredient for busy weeknight meals. "
Kerri McClimen, vice president communications for Niman Ranch,
noted the company cross promotes its Fat Tire BBQ Collection, which
has been a popular pairing in supermarkets.
" The Niman Ranch and New Belgium Brewing have a very popular
condiments on an end-cap or buns. People like it easy and to be able to
grab everything at once is always a good thing. "
Consumers want to know the story behind their food, which can be
achieved through on-pack claims and certifications, but Calvert noted
there's so much more retailers can do to offer that connection and help
buyers feel good about their purchases.
" We partner with retailers to create custom window clings, signage
and scannable QR codes that tell the Niman brand story, " he said.
" This helps our retailers drive our product sales and also attract more
premium buyers with larger basket sizes. "
bold and spicy Voodoo Ranger Mango Habanero IPA Beer Bratwurst, "
she said. " The new brat combines Niman Ranch's Certified Humane
pork, raised sustainably with no antibiotics-ever, with Voodoo Ranger
India Pale Ale, the fastest growing IPA brand among its peers in the
nation. Who doesn't want a beer to go with a delicious spicy brat? "
Baker champions the ideas of in-store recipes near the products, and
believes that will help sell more sausages and other complementary items.
" There are a lot of people who want to explore more culinary
toppings, and we have some recipes online that consumers can find
and dress up their sausages, " she said.
44 - AUGUST 2022
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Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
Supermarket Perimeter - August 2022 - 8
Supermarket Perimeter - August 2022 - 9
Supermarket Perimeter - August 2022 - 10
Supermarket Perimeter - August 2022 - 11
Supermarket Perimeter - August 2022 - 12
Supermarket Perimeter - August 2022 - 13
Supermarket Perimeter - August 2022 - 14
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Supermarket Perimeter - August 2022 - 16
Supermarket Perimeter - August 2022 - 17
Supermarket Perimeter - August 2022 - 18
Supermarket Perimeter - August 2022 - 19
Supermarket Perimeter - August 2022 - 20
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