Supermarket Perimeter - August 2022 - 52

Produce: Back-to-school
Getting creative
is a key to getting
kids excited about
produce for Dole and
other suppliers.
" Not only as a nutrient-dense fruit, easily grabbed and packed in kids'
brown bags and lunch boxes, but also in sandwiches, salads and as
after-school snacks, " he said.
Other Dole back-to-school plans this year include a salad and meal
kit promotion aimed at college students and parents trying to adjust to
the busy fall routine.
Specifically, the items are being promoted as a base for wraps,
sandwiches and small bites in on-the-go lunches.
" What started at restaurants years ago - offering customers the
chance to order salads wrapped in various types of tortillas - is now a
mainstream at-home trend, " Goldfield said.
Dole's approach to back-to-school in general has broadened over the
years beyond promoting bananas and other whole or cut fruit as the
perfect sandwich companion.
" This year, more than ever, we've added a larger focus on the whole
family transitioning to the busier fall schedule by promoting our salad
kits as an easy, compelling base for weekday meals and as wraps,
sandwiches and lunchbox and after-school snacks. "
Also new for Dole is a series of recipe thought-starters on how to
use the new Dole Sheet Pan Meal Starter Kits-a blend of farm-fresh,
washed-and-cut vegetables, spices and seasoning designed to be
combined with a favorite lean protein-to create elevated, nutrientdense
wraps, burgers, soups and other back-to-school recipes that even
picky kids will like, Goldfield said.
" We're excited about this expanded product and promotional
positioning since it places vegetables at the center of the meal, which
is exceedingly rare for a kid's lunch. But as a parent, I appreciate it even
more since it encourages creativity and healthier eating while still
making it fun. "
52 - AUGUST 2022
As the back-to-school period in August and September has evolved
from a kids-only eating and promotional occasion to a back-to-theroutine
time for the whole family, its importance has grown and given
Dole the opportunity to spotlight more Dole fresh products, including
not only fruits but vegetables and packaged salad and meal kits,
Goldfield said.
This year, more than ever,
we've added a larger focus on
the whole family transitioning
to the busier fall schedule by
promoting our salad kits as
an easy, compelling base for
weekday meals and as wraps,
sandwiches and lunchbox
and after-school snacks. "
Bil Goldfield, Dole Food Co.
supermarketperimeter.com
DOLE
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Supermarket Perimeter - August 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2022

Supermarket Perimeter - August 2022 - Intro
Supermarket Perimeter - August 2022 - INLINEa
Supermarket Perimeter - August 2022 - INLINEb
Supermarket Perimeter - August 2022 - 1
Supermarket Perimeter - August 2022 - 2
Supermarket Perimeter - August 2022 - 3
Supermarket Perimeter - August 2022 - 4
Supermarket Perimeter - August 2022 - 5
Supermarket Perimeter - August 2022 - 6
Supermarket Perimeter - August 2022 - 7
Supermarket Perimeter - August 2022 - 8
Supermarket Perimeter - August 2022 - 9
Supermarket Perimeter - August 2022 - 10
Supermarket Perimeter - August 2022 - 11
Supermarket Perimeter - August 2022 - 12
Supermarket Perimeter - August 2022 - 13
Supermarket Perimeter - August 2022 - 14
Supermarket Perimeter - August 2022 - 15
Supermarket Perimeter - August 2022 - 16
Supermarket Perimeter - August 2022 - 17
Supermarket Perimeter - August 2022 - 18
Supermarket Perimeter - August 2022 - 19
Supermarket Perimeter - August 2022 - 20
Supermarket Perimeter - August 2022 - 21
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Supermarket Perimeter - August 2022 - 24
Supermarket Perimeter - August 2022 - 25
Supermarket Perimeter - August 2022 - 26
Supermarket Perimeter - August 2022 - 27
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Supermarket Perimeter - August 2022 - 29
Supermarket Perimeter - August 2022 - 30
Supermarket Perimeter - August 2022 - 31
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Supermarket Perimeter - August 2022 - 33
Supermarket Perimeter - August 2022 - 34
Supermarket Perimeter - August 2022 - 35
Supermarket Perimeter - August 2022 - 36
Supermarket Perimeter - August 2022 - 37
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Supermarket Perimeter - August 2022 - 39
Supermarket Perimeter - August 2022 - 40
Supermarket Perimeter - August 2022 - 41
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