Supermarket Perimeter - August 2022 - 54

Produce
Salad dressings
BY ANDY NELSON
SANDPOINT, IDAHO-BASED REFRIGERATED DRESSING AND
DIP SPECIALIST Litehouse Inc. recently launched two new valued
size refrigerated salad dressings - 20 oz. Litehouse Caesar and 20 oz.
Litehouse Garlic Ranch.
" Litehouse Garlic Ranch Dressing & Dip is a new crave-worthy flavor
that we're excited to add to our growing line of 20 oz. dressings, "
said Heidi Wieber, Litehouse brand manager. " The new Garlic Ranch
Dressing & Dip is delicious on salads, wraps, sandwiches, burgers, as a
dip for chips, veggies, with wings and more. "
Caesar is one of the fastest growing
salad dressing flavors, driving growth in
refrigerated salad dressing category by
7.3%
Litehouse also has high expectations for the 20 oz. Caesar. According
to insights, Caesar is one of the fastest growing salad dressing flavors,
driving growth in refrigerated salad dressing category by 7.3%.
As one of Litehouse's top selling 13 oz. dressings, adding Caesar
to its lineup of convenient 20 oz. squeeze bottles was a no brainer,
Wieber said.
" Litehouse Caesar Dressing & Dip contains the perfect blend of garlic,
parmesan and just the right touch of anchovy to add robust flavor to
any recipe. "
Litehouse has seen increased desire for larger-sized dressing bottles,
which is why the company extended its 20 oz. line with the two new
flavors. Research shows that consumers love the convenience of larger
sharable dressings and dips for the whole family, Wieber said, with
nearly half of consumers saying they will consider buying larger size
salad dressing when it's a flavor they like and use regularly.
And when it comes to flavors, consumers want versatility, so flavors
like Caesar and ranch that can be used in an array of dishes are popular,
she added.
" Ranch has been a beloved flavor that continues to trend upwards,
especially when it comes to flavored ranches, like garlic and jalapeno.
In fact, Litehouse's 20 oz. Jalapeno Ranch Dressing and Dip is doing
extremely well, with sales up 79% year-over-year. We look forward to
continuing momentum with the introduction of Garlic Ranch. "
Demand for refrigerated salad dressings (RSD) in general is strong,
Wieber said.
Litehouse is no. 1 in the RSD category, growing year-over-year and
outpacing the category as a whole. Litehouse is also the no. 1 in value
RSD, with value as a category driving over 18% of RSD business.
" By launching our new 20 oz. Garlic Ranch and Caesar Dressings &
Dips, we're continuing to drive the category with innovative flavors and
formats that align with consumer trends. "
The announcement comes on the heels of another recent product
launch from Litehouse: a new line of thick and creamy Litehouse Dips &
Spreads which complements the brand's breadth of product offerings.
54 - AUGUST 2022
supermarketperimeter.com
ZANE365 - STOCK.ADOBE.COM, LITEHOUSE
http://www.supermarketperimeter.com
Supermarket Perimeter - August 2022

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