Supermarket Perimeter - August 2022 - 71

INSIDER
EQUIPMENT
Depositors
SPOTLIGHT
Value-added produce
SHELF LIFE
EXTENSION
by Andy Nelson
PHILADELPHIA-BASED
AGROFRESH SOLUTIONS INC.,
a global agtech innovator that
provides produce freshness
solutions and digital technologies
that enhance the quality and
extend the shelf life of fresh
produce, has expanded the
use of its SmartFresh Inbox to
California-grown fruit.
The California Department of
Pesticide Regulation's (CDPR) has
approved SmartFresh InBox for a
range of crops. SmartFresh InBox
offers powerful protection in a
small, portable sachet, expanding
the availability of SmartFresh
technology for growers, packers,
commissaries and retailers who
either don't have an airtight room
or require a more convenient
option.
SmartFresh InBox, now
registered in California on pome
fruits (apples and pears), stone
fruits (peaches and plums),
kiwi and avocados, utilizes
AgroFresh's industry leading
SmartFresh (1-MCP) ethylene
management technology to delay
the ripening process and helps
maintain post-harvest produce
quality and freshness.
SmartFresh InBox sachets are
easy to apply and handle, offering
effective protection against
internal and external threats to
freshness, resulting in increased
shelf life and reduced levels of
food loss and waste, according to
AgroFresh.
Twenty years ago, AgroFresh
revolutionized the fruit and
produce industry with the
introduction of SmartFresh,
which is now being used in
over 25,000 fruit storage rooms
worldwide. Since then, the
company has grown into a global
leader with seven innovation
centers on four continents in key
fruit growing regions and has
introduced a full
portfolio of postharvest
freshness
solutions that
meet the needs of
growers and packers
around the world.
" At AgroFresh, we
are driven by a spirit of
innovation and unparalleled
customer service, and we are
delighted to be able to bring
SmartFresh InBox to more of
our US customers, " said Michael
Hamby, chief commercial officer
for AgroFresh. " In the fight
against food loss and waste,
it is essential to make better
solutions more accessible to our
customers. SmartFresh InBox
offers the convenient, flexible,
and easy-to-use application
process that will help bring the
best tasting, highest-quality fruit
to market. "
" California is the largest and
most diverse fruit growing
region in the United States, and
our customers there need more
flexible application methods
and products to help preserve
and protect the crops they
oversee, " said Sarah Enescu,
commercial business director for
supermarketperimeter.com
AgroFresh. " We are excited
to bring our full portfolio of
SmartFresh solutions, services
and application methods to
our customers to help improve
the quality and freshness of a
broader range of crops. "
SmartFresh InBox is part of
AgroFresh's leading SmartFresh
Quality System, which provides
customizable and convenient
produce freshness solutions
that fit the needs of produce
operations of all sizes and is used
on the widest range of crops in
the United States.
AgroFresh's comprehensive
portfolio also includes plantbased
coatings and digital
solutions such as FreshCloud that
help improve quality and reduce
waste across the supply chain.
AUGUST 2022 - 71
SMARTFRESH
http://www.supermarketperimeter.com
Supermarket Perimeter - August 2022

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