Supermarket Perimeter - December 2021 - 18

" You can get a great meal for two people for $16 that's on the
premium side, but still affordable, " Shroff said.
And at least for now, deli-prepared premium is a way for retailers to
keep coming in to their brick-and-mortar store, he added. Though there
is room for ecommerce to break into this space.
" It can work online, but I don't think grocery websites have really
pushed it. Maybe with ghost kitchens and employees from restaurants
moving into grocery, it could change. "
Instore bakery is another department where the tilt towards premium
is becoming more and more noticeable, Bishop said.
" I was looking at some crumb apples pies recently that were very
attractive, " he said. " I thought one was mispriced. You can spend $15
really easily on a pie. "
The same is true with meat and seafood, he said. Some retailers, for
instance, are now advertising premium salmon filets at $6.50 to 7 for
the half pound, something Bishop said he hadn't seen before. And some
retailers are starting to promote themselves as purveyors of fine meats,
with store-branded product shipping nationwide. Expect to see more of
those retailer branding efforts, Bishop predicted.
And in produce, prepacked products that look like something out of a
Harry & David catalog are gaining ground among retailers, Bishop said.
" I got one recently with plums that taste like candy. Quality and price
and willingness to pay is definitely up over a number of years ago. It
reflects the fact that the US had a pretty darn good run from 2012 to 2020.
On the subject of economics, what impact, if any, will the recent
inflationary prices have on demand for premium products?
As of mid-fall of this year, the answer is not that much, Bishop said,
though that could change if the inflation numbers continue to go up
in 2022.
18 - DECEMBER 2021
" It seems to be a phenomenon that's affecting some groups a lot
more than others, " he said. " My guess is that group that traded up
(to more premium products) is the not the group that's feeling the
pressures of inflation. They're not going paycheck to paycheck. "
Examples of the premium-ization of grocery perimeters and stores in
general are everywhere, Bishop said.
Discussing a Heinen's store in the Chicago area where he lives, he
said " all of the product in there is premium - meat, seafood, even the
salad bar. " Another old chain with stores in the area, Mariano's, a Kroger
banner, is seeing " a tilt toward premium in a really nice way. "
" People are saying, 'This may cost a dollar more, but I'm still going to
do it.' "
Meat category insights
When Kay Cornelius, general manager of Westminster, Colo.-based
Panorama Organic Grass-Fed Meats ponders the definition of
" premium, " she thinks of consumers who are making conscious choices
to pick foods that align with their values.
Demand for those kinds of products definitely spiked during COVID,
she said, and even now that the pandemic is starting to recede, it's
showing real staying power.
" Premium meats came out of the restaurant and into the meat
case, and food has become a 'good' that people can actually get their
hands around, " Cornelius said. " For only 1 or 2 dollars more, they can
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Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
Supermarket Perimeter - December 2021 - 15
Supermarket Perimeter - December 2021 - 16
Supermarket Perimeter - December 2021 - 17
Supermarket Perimeter - December 2021 - 18
Supermarket Perimeter - December 2021 - 19
Supermarket Perimeter - December 2021 - 20
Supermarket Perimeter - December 2021 - 21
Supermarket Perimeter - December 2021 - 22
Supermarket Perimeter - December 2021 - 23
Supermarket Perimeter - December 2021 - 24
Supermarket Perimeter - December 2021 - 25
Supermarket Perimeter - December 2021 - 26
Supermarket Perimeter - December 2021 - 27
Supermarket Perimeter - December 2021 - 28
Supermarket Perimeter - December 2021 - 29
Supermarket Perimeter - December 2021 - 30
Supermarket Perimeter - December 2021 - 31
Supermarket Perimeter - December 2021 - 32
Supermarket Perimeter - December 2021 - 33
Supermarket Perimeter - December 2021 - 34
Supermarket Perimeter - December 2021 - 35
Supermarket Perimeter - December 2021 - 36
Supermarket Perimeter - December 2021 - 37
Supermarket Perimeter - December 2021 - 38
Supermarket Perimeter - December 2021 - 39
Supermarket Perimeter - December 2021 - 40
Supermarket Perimeter - December 2021 - 41
Supermarket Perimeter - December 2021 - 42
Supermarket Perimeter - December 2021 - 43
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Supermarket Perimeter - December 2021 - 45
Supermarket Perimeter - December 2021 - 46
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Supermarket Perimeter - December 2021 - 67
Supermarket Perimeter - December 2021 - 68
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