Supermarket Perimeter - December 2021 - 28

Bakery
Consumer demand 101
Cultivating relationships to create an optimal instore experience
BY JENNIFER BARNETT FOX
THE LAST TWO YEARS HAVE CREATED SOME VERY BIG QUESTIONS
for consumers and businesses alike. Plans that once worked must
now be reassessed to navigate staffing issues and the ebb and flow of
consumer wants and needs.
As suggestions to think creatively are becoming more of the norm,
those in the instore bakery must innovate to find new ways to deliver
fresh, tasty baked goods while working within new parameters.
This arrangement is finding many choosing to focus on continuous
improvement - working with what's available and reducing complexity
wherever possible.
With so much in a state of flux, there's no better time to cultivate a
collective approach to doing business. This includes working closely
with equipment and ingredient suppliers to help navigate the unknowns
and manage the ongoing stress of a strangled supply chain.
Implementing new ways to work can be further complicated when
different stores have disparate policies in place. Day-to-day functions
are also dependent on staffing and onsite leadership, according to Eric
Richard, industry relations coordinator for IDDBA, Madison, Wis.
Richard cites several options for meeting consumers where they
are in the moment while still ensuring a quality experience. The
commissary model, a popular pre-pandemic option, offers a way to
make product offsite for several stores within the chain. Another is the
creation of a robust ecommerce platform with a strong focus on fresh
bakery products.
" A lot of stores who weren't prepared for online and ecommerce are
still playing catch-up, " he said. " It's important that a platform represents
Dawn's data-driven
research helps
guarantee that instore
bakeries will develop
products suited to
their customer base.
28 - DECEMBER 2021
supermarketperimeter.com
DAWN FOODS, BAKERY DE FRANCE
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Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
Supermarket Perimeter - December 2021 - 15
Supermarket Perimeter - December 2021 - 16
Supermarket Perimeter - December 2021 - 17
Supermarket Perimeter - December 2021 - 18
Supermarket Perimeter - December 2021 - 19
Supermarket Perimeter - December 2021 - 20
Supermarket Perimeter - December 2021 - 21
Supermarket Perimeter - December 2021 - 22
Supermarket Perimeter - December 2021 - 23
Supermarket Perimeter - December 2021 - 24
Supermarket Perimeter - December 2021 - 25
Supermarket Perimeter - December 2021 - 26
Supermarket Perimeter - December 2021 - 27
Supermarket Perimeter - December 2021 - 28
Supermarket Perimeter - December 2021 - 29
Supermarket Perimeter - December 2021 - 30
Supermarket Perimeter - December 2021 - 31
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Supermarket Perimeter - December 2021 - 33
Supermarket Perimeter - December 2021 - 34
Supermarket Perimeter - December 2021 - 35
Supermarket Perimeter - December 2021 - 36
Supermarket Perimeter - December 2021 - 37
Supermarket Perimeter - December 2021 - 38
Supermarket Perimeter - December 2021 - 39
Supermarket Perimeter - December 2021 - 40
Supermarket Perimeter - December 2021 - 41
Supermarket Perimeter - December 2021 - 42
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Supermarket Perimeter - December 2021 - 67
Supermarket Perimeter - December 2021 - 68
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