Supermarket Perimeter - December 2021 - 29

experts to address any questions that arise or
to seek counsel. Proactive check-in sessions
with the dedicated sales team help to further
troubleshoot any issues.
Belshaw Adamatic, Auburn, Wash.,
Bakery de France
works with its retail
partners on packaging
that's sure to catch
consumers' eyes.
is an equipment supplier that
understands how bakeries can
imagine the next generation of
products. Mike Baxter, product
information and marketing
coordinator for the company, is
known for offering cost-saving tips
to Belshaw's instore bakery customers
and advice on how to repurpose current
equipment for new uses.
Recognizing innovation and freshness as a
key appeal of bakery products, it's also vital that
instore bakeries have a packaging system in
place that preserves the taste and freshness of
the product through proper barrier properties
and reliable puncture-resistance, according to
TC Transcontinental Packaging, Chicago.
The company's Fresh N Tasty Bakery Pouch
enforces trust and transparency between the
supermarket and the consumer by protecting
as much of the store as possible, and consumers are looking for fresh
options, too. Work to create an engaging experience because this won't
be going away. People are buying online. "
Bakery de France, Frederick, Md., finds its customers looking to the
company for its product innovation and ability to convey benefits to
the consumer. The company offers ready solutions to merchandise
products and is ready to explain why the product they've chosen to
carry is best-in-class - by developing packaging that exudes the look,
feel and information desired by consumers, according to Alexander
Salameh, the company's chief operating officer.
" We have found our retail partners preferred tailored solutions
designed to best fit their needs, rather than a one-size-fits-all approach, "
Salameh said. " Even if the turnkey solution does not fit their needs at
the current time, we have found it provides a great launching point for
conversation around future retail planning. "
Aligning best practices
This starting point often includes implementing a team approach
when matching professional sales and marketing efforts with technical
guidance and service after a sale, according to Roger Daniels, vice
president of research, development, innovation and quality at Stratas
Foods, Memphis, Tenn. Applying a continuous improvement approach,
Stratas team members can ensure its shortening, margarines and oils
are tailored to each customer's recipes and unique needs.
This begins with a critical review of the bakery to understand its
unique application needs. Stratas then identifies the optimal match
for the need with its recommended option(s), backed with internal
applications data to validate the recommendation. Customers also
have access to the company's culinary and technical bakery application
freshness and quality and providing direct visibility to the delicious
goods inside. The pouches offer added consumer convenience in
the form of reclose features and handles for shoppers on-the-go. The
flexible packaging uses less plastic - offering a smaller carbon footprint
than clamshell packaging and ease of packing and shipping.
" Consumers greatly value transparency, " said Julie Lichtman, director
of market development, consumer and pet food, TC Transcontinental
Packaging. " They want to know what's in the product, and they want a
clear indication of the ingredients on the product label. "
Streamlining operations
Working toward the goal of greater transparency, bakeries are tasked
with many roles including staying up to date on clean-label ingredients,
offering well-maintained, informative displays (as permitted by supply
chain issues) and managing ongoing staffing challenges. An ABA Bake to
the Future podcast highlighted how staffing issues can be an incentive to
make cleaning and sanitation roles less complicated while still supporting
employees, according to podcast guest Karl Thorson, global food safety
and sanitation manager, General Mills, Golden Valley, Minn.
In addition to maintaining a strong instore presence and a robust
ecommerce site, instore bakeries can also benefit from technology
most consumers are already carrying with them into the store.
Geomarketing collects data that can be used later to send out coupons
and timely information about holiday specials.
" Geomarketing allows companies to target customers within a
geographic area via mobile devices with relevant, timely messages, "
said Bethany Boehm, group account director, Unreal Digital Group,
Seattle. " This form of marketing helps brands reach customers at the
right place and in the right moment. "
supermarketperimeter.com
DECEMBER 2021 - 29
http://www.supermarketperimeter.com

Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
Supermarket Perimeter - December 2021 - 15
Supermarket Perimeter - December 2021 - 16
Supermarket Perimeter - December 2021 - 17
Supermarket Perimeter - December 2021 - 18
Supermarket Perimeter - December 2021 - 19
Supermarket Perimeter - December 2021 - 20
Supermarket Perimeter - December 2021 - 21
Supermarket Perimeter - December 2021 - 22
Supermarket Perimeter - December 2021 - 23
Supermarket Perimeter - December 2021 - 24
Supermarket Perimeter - December 2021 - 25
Supermarket Perimeter - December 2021 - 26
Supermarket Perimeter - December 2021 - 27
Supermarket Perimeter - December 2021 - 28
Supermarket Perimeter - December 2021 - 29
Supermarket Perimeter - December 2021 - 30
Supermarket Perimeter - December 2021 - 31
Supermarket Perimeter - December 2021 - 32
Supermarket Perimeter - December 2021 - 33
Supermarket Perimeter - December 2021 - 34
Supermarket Perimeter - December 2021 - 35
Supermarket Perimeter - December 2021 - 36
Supermarket Perimeter - December 2021 - 37
Supermarket Perimeter - December 2021 - 38
Supermarket Perimeter - December 2021 - 39
Supermarket Perimeter - December 2021 - 40
Supermarket Perimeter - December 2021 - 41
Supermarket Perimeter - December 2021 - 42
Supermarket Perimeter - December 2021 - 43
Supermarket Perimeter - December 2021 - 44
Supermarket Perimeter - December 2021 - 45
Supermarket Perimeter - December 2021 - 46
Supermarket Perimeter - December 2021 - 47
Supermarket Perimeter - December 2021 - 48
Supermarket Perimeter - December 2021 - 49
Supermarket Perimeter - December 2021 - 50
Supermarket Perimeter - December 2021 - 51
Supermarket Perimeter - December 2021 - 52
Supermarket Perimeter - December 2021 - 53
Supermarket Perimeter - December 2021 - 54
Supermarket Perimeter - December 2021 - 55
Supermarket Perimeter - December 2021 - 56
Supermarket Perimeter - December 2021 - 57
Supermarket Perimeter - December 2021 - 58
Supermarket Perimeter - December 2021 - 59
Supermarket Perimeter - December 2021 - 60
Supermarket Perimeter - December 2021 - 61
Supermarket Perimeter - December 2021 - 62
Supermarket Perimeter - December 2021 - 63
Supermarket Perimeter - December 2021 - 64
Supermarket Perimeter - December 2021 - 65
Supermarket Perimeter - December 2021 - 66
Supermarket Perimeter - December 2021 - 67
Supermarket Perimeter - December 2021 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com