Supermarket Perimeter - December 2021 - 35

" Seeing retailers evolve with their online and mobile ordering services
and being able to order groceries as well as those prepared foods
together, is something that is going to be increasingly important, " said
Mills. " That ability to place that grocery and prepared foods pizza order
ahead of time gives retailers more opportunity to provide customization
because they can build in that order platform online. "
From a foodservice side, consumers have long been familiar with
ordering pizzas from their favorite pizza shops for delivery of pickup.
This makes pizza an easy add-on to a grocery pick-up or delivery order.
According to Technomic, consumers want to engage with new
technologies that not only process orders and payments but offer
functionality that speeds up visits and transactions across the board.
Expanding the menu
Over the past year and a half, shoppers have been able to get almost
anything they want at a touch of a button - including more flavor
varieties and healthier pizza options. This provides a huge opportunity
for grocery retailers to enhance their pizza menus and offerings, but
retailers also have to be able to do that while staying within their means.
Breaking down popular pizza flavors by region can be a huge help. In
the Northwest, Mills pointed out that consumers purchase pizza more
often from grocery prepared food sections.
New York and Margarita style pizzas are popular in the Northeast.
In the middle of the country, flavors such as buffalo chicken and
cheeseburger spark interest. Meanwhile on the West coast, healthier
options like Greek Mediterranean-inspired pizzas resonate best.
Technomic's trend report identified 30% of consumers strongly agree
that they are interested in trying pizzas with more unique toppings than
they were two years ago. Meanwhile, 33% prefer to order a customized
pizza, 32% like one topping pizzas, 19% prefer chef-designed pizza and
17% like plain cheese pizza best.
In order of importance, survey respondents rated dough/crust quality
(40%), sauce quality (14%), quality of toppings (14%) and cheese quality
(13%) the most important features of a pizza. Twenty-five percent
said they were strongly interested in pizzas featuring crusts made
with wheat alternatives, and 15% said they would consider ordering a
cauliflower crust.
" There's going to be continued demand for traditional, kind of
indulgent pizzas. But I do think we're going to see more innovation
in terms of health and sustainability and also in terms of the flavors
and the varieties of pizza and the types of toppings, " Mills said. " I think
having a few staples in the very popular types of varieties like a cheese
pizza, or meat lovers, whatever the top options are as permanent
[menu options] and then having one or two options that are rotated in a
monthly LTO or weekly LTO. "
HEALTHIER
PIZZA STATS
" I would like pizza with.... "
Natural Ingredients: 51%
Organic Ingredients: 32%
Low-Calorie: 28%
Greenleaf Foods debuts plant-based
pepperoni, shredded cheese for pizzas
Greenleaf Foods SPC has expanded distribution with its
Field Roast brand's Plant-Based Pepperoni and Chao
Creamery Creamy Original Shreds. Both products are now
available at Whole Foods Market, the first national retailer to
carry both products.
" We have seen great momentum with our plant-based
pepperoni in the foodservice sector, with our recent
partnership with Little Caesars and select pizza chains
throughout the United States and Canada, and our
continued growth with Chao Creamery has been reflected
through increased distribution across produce and dairy
aisles, " said Dan Curtin, president of Greenleaf Foods SPC.
Field Roast first introduced its Plant-Based Pepperoni
at the start of 2021 in the foodservice channel through
a partnership with prominent Canada-based pizza chain
Pizza Nova, before expanding distribution into additional
foodservice partnerships and at retail. It is the first pepperoni
alternative to be made with pea protein opposed to soy,
offering 6 grams of protein per serving. Field Roast PlantBased
Pepperoni has characteristic fat marbling and is
crafted with fresh spices, including whole pieces of fennel,
cracked black pepper, garlic and paprika to deliver an
authentic, bold pepperoni taste.
Low-Carb: 27%
Vegetarian: 24%
Gluten-Free: 23%
Vegan: 18%
Plant-Based Components: 24%
supermarketperimeter.com
2020 Technomic Pizza Consumer Trends Report
DECEMBER 2021 - 35
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Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
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Supermarket Perimeter - December 2021 - 18
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