Supermarket Perimeter - December 2021 - 40

Meat & Poultry
Valueadded
BY
ANDY NELSON
THE COMBINATION OF MORE PEOPLE COOKING AT HOME and
continued, growing interest for convenient meal solutions has made
demand for value-added meat products surge.
Northglenn, Colo.-based Niman Ranch has been steadily expanding
its value-added product mix, with an increase in demand from both
consumers and its retail partners, said John Flynn, the company's vice
president of retail sales.
In just this past year, Niman has rolled out new varieties of its precooked
breakfast sausages, a new pulled pork offering that has won
multiple awards and a retail pack of pre-diced bacon.
" We're seeing sharp demand for value added, particularly when
coupled with our robust claims set, " Flynn said. " Consumers are looking
for convenience and on-the-go options without sacrificing their
values, including sustainability, transparency, humane animal care and
better-for-you. "
With COVID, people spent a lot more time cooking in their own
kitchens, Flynn said. These newly minted confident cooks are looking
for meal short cuts and variety for the dinner table, and value-added
products offer expanded convenience, perfect for quick meals and
on-the-go snacks, he added.
The pandemic also resulted in consumers making fewer shopping
trips with larger basket sizes. Having easy grab-and-go options with
a longer shelf life is ideal as consumers look to stock their fridges and
freezers, Flynn said.
And it's not just people cooking more at home who benefit from
value-added meat products.
" Value-added isn't just better for consumers, it's also a great choice
for grocers, " Flynn said. " Particularly today, with labor challenges in
retail, an easily merchandized product set with a longer shelf life and
less shrink is appealing for grocers. "
40 - DECEMBER 2021
Niman's full line of premium, value-added products includes pulled
pork, shredded beef, heat-and-serve sausages, a Craft BBQ Collection
in partnership with New Belgium Brewing, artisanal charcuterie and
snack packs.
STOCK.ADOBE.COM, NIMAN RANCH
http://STOCK.ADOBE.COM

Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
Supermarket Perimeter - December 2021 - 15
Supermarket Perimeter - December 2021 - 16
Supermarket Perimeter - December 2021 - 17
Supermarket Perimeter - December 2021 - 18
Supermarket Perimeter - December 2021 - 19
Supermarket Perimeter - December 2021 - 20
Supermarket Perimeter - December 2021 - 21
Supermarket Perimeter - December 2021 - 22
Supermarket Perimeter - December 2021 - 23
Supermarket Perimeter - December 2021 - 24
Supermarket Perimeter - December 2021 - 25
Supermarket Perimeter - December 2021 - 26
Supermarket Perimeter - December 2021 - 27
Supermarket Perimeter - December 2021 - 28
Supermarket Perimeter - December 2021 - 29
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Supermarket Perimeter - December 2021 - 31
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Supermarket Perimeter - December 2021 - 34
Supermarket Perimeter - December 2021 - 35
Supermarket Perimeter - December 2021 - 36
Supermarket Perimeter - December 2021 - 37
Supermarket Perimeter - December 2021 - 38
Supermarket Perimeter - December 2021 - 39
Supermarket Perimeter - December 2021 - 40
Supermarket Perimeter - December 2021 - 41
Supermarket Perimeter - December 2021 - 42
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Supermarket Perimeter - December 2021 - 68
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