Supermarket Perimeter - December 2021 - 45

The company is also fortunate to
source about 1,500 items, so if some
can't ship, it's easier to compensate.
But that doesn't mean there won't be
headaches in the coming months.
" There are going to be delays, and
there are going to be gaps. And it's
also affecting cardboard for boxes,
labels, labor, everything. But we're not
interested in raising our prices. "
Citrus is among the items that can sit off
coast on a container ship for a few extra days.
That's a good thing for Melissa's, which leans heavily
not only on its domestic but also on imported specialty citrus deals in
the winter. Less hardy fruit, however, like currants, berries, figs and baby
kiwifruit, can't wait that long.
" They just won't make it, " Schueller said. " It will either be air-freight or
do without. "
Tropical fruits, baby potatoes, chili peppers, organics and valueadded
convenience items are some of the other specialty categories
that should stay hot in the coming year, Schueller said.
Melissa's is also expecting strong demand this winter for sapurano
mangoes, butterscotch pears from South Korea and a host of variety
citrus from California, including meyer lemons, key limes, variety
tangerines, blood oranges, cara cara oranges and varietal grapefruits.
Melissa's spotlights Charentais,
ginger/turmeric packs
Heading into winter, Los Angeles-based World Variety
Produce, which markets product under the Melissa's label,
is making a big push on two products: Charentais melons
and a health-focused pack featuring both ginger and
turmeric.
The Charentais, an heirloom melon of French origin that
ships year-round from the Dominican Republic, provides
a nice alternative to imported cantaloupes and honeydews
when the mainland US is out of production, said Robert
Schueller, Melissa's director of media relations.
" It tastes like summer domestic fruit year-round, " he said.
This is the second year Melissa's is importing Charentais.
Small, almost perfectly round and only 2 or 3 pounds,
the variety has a light grey-green smooth outer skin
coloring and deeply vibrant orange interior fruit, similar
to the North American cantaloupe only much sweeter,
Schueller said.
Melissa's program, now year-round, gives retailers access to
a sweeter melon option in the winter months when the
sugar content of the domestic melon varieties is at
their lowest, Schueller said.
The ginger/turmeric pack was a natural for Melissa's, which
is known for shipping both commodities individually,
Schueller said.
Melissa's is marketing the product as an immunity booster,
perfect for green juices and other healthy applications, he
said. It consists of 70% Ginger, 30% Turmeric. The ginger
is imported from China, Thailand, Brazil and Hawaii, the
turmeric from the Fiji Islands.
supermarketperimeter.com
DECEMBER 2021 - 45
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Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
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Supermarket Perimeter - December 2021 - 16
Supermarket Perimeter - December 2021 - 17
Supermarket Perimeter - December 2021 - 18
Supermarket Perimeter - December 2021 - 19
Supermarket Perimeter - December 2021 - 20
Supermarket Perimeter - December 2021 - 21
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Supermarket Perimeter - December 2021 - 24
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Supermarket Perimeter - December 2021 - 27
Supermarket Perimeter - December 2021 - 28
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