Supermarket Perimeter - December 2021 - 51

often expected to come with a higher price tag anyway, so people are
generally happy to pay a little more so long as they know the quality is
still there. "
When it comes to trends, value-added is something Fortune always
has its eye on, Amdahl said. Ease of consumer use and access are top
of mind for the company, whose new line of Coastal Seafoods Take
& Bake Entrees - Shrimp & Grits and Crab Mac & Cheese are the two
crustacean entries in the line - is the latest example of its commitment
to value-added.
Norwegian exports to US increase
Despite the logistics headaches that are slowing shipments of foods
worldwide, US retailers can expect to have volumes of a variety of
crustacean products from Norwegian fisheries, including king crab,
coldwater prawns, brown crab and Norway lobster, said Anne-Kristine
Øen, the US Director for the Norwegian Seafood Council.
One variety, however - snow crabs - will not ship until 2022, as the
quota is fished up. But new-season product should be available from
the Barents Sea beginning in January.
Compensating for that temporary shortage, however, will be large
volumes of other products.
" The shrimp catch this year has hit a record high, and there is a
significant supply of high-quality, peeled, frozen shrimp available, "
Øen said.
Red king crab that will be available both live and frozen, and the 2022
quota for red king crab has been set and will enable continuous supply,
she said. Quota estimates for Norwegian snow and king crab for 2022
have not been released yet.
Sales of Norwegian shellfish should continue their years-long climb
in 2022, Øen said. From 2011 to 2020, the export value of Norwegian
shellfish increased 55%, and in the first 9 months of this year, the export
value of shellfish surpassed 2020 numbers and is on pace to hit a
record high.
The growth has come from nearly all species, specifically brown crab,
snow crab, king crab and shrimp. While shrimp has been a traditional
top performer, more recently, Norway is seeing significant growth in
king crab and snow crab, both of which have experienced growth of
more than 60% since 2015.
A key driver of this growth, Øen said, is increased available quotas
for both king and snow crab. Norwegian fisheries started catching and
exporting snow crab in 2015. Exports have been growing rapidly, with
US imports growing 63% in the last six years.
" This year, the demand for snow crab and king crab has hit a
record high. "
Norwegian red king crab is available in the United States year-round.
Fishing for king crab in Norway happens with small vessels along the
coast, not " factory style, " Øen said.
" All crabs are sorted by hand. Norwegian red king crab grows slowly
in cold, clear waters and is harvested with respect and care by local
fishermen. "
There is a demand for both live and frozen red king crab in the United
States, and the Norwegian industry is seeing an increase in the demand
for live product, Øen said. But the current logistics problems, which
have driven many transportation costs up, will likely mean that orders
for the less expensive frozen product will be higher.
Lobster makes up a smaller share of Norwegian shellfish exports, but
production has been growing in recent years. The value of the category
in the United States almost triples from 2015 to 2020.
Throughout COVID, Norway has a seen a growing demand for
premium shellfish products at retail, Øen said.
" People have spent more in retail as restaurants have been closed,
and they have gained new abilities to cook seafood. In addition,
many Norwegian shellfish are nearly ready made and require limited
additional cooking, so it's a perfect choice. "
And even as restaurant demand picks up again, Øen is optimistic
that increased quotas in Norwegian fisheries will help producers meet
demand from both foodservice and retail in the coming years.
Growth of meal kits, home delivery and e-commerce has also
benefitted Norwegian shellfish, she added. And Norwegian producers
are keeping on top of another key trend: a greater focus on live exports
of shellfish. Shippers increasingly are offering both pre-cooked and raw
frozen king crab in addition to live crab.
supermarketperimeter.com
DECEMBER 2021 - 51
Supplies of some
crab products
could be tight in the
coming months due
to the global supply
chain backlogs.
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Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021

Supermarket Perimeter - December 2021 - Intro
Supermarket Perimeter - December 2021 - 1
Supermarket Perimeter - December 2021 - 2
Supermarket Perimeter - December 2021 - 3
Supermarket Perimeter - December 2021 - 4
Supermarket Perimeter - December 2021 - 5
Supermarket Perimeter - December 2021 - 6
Supermarket Perimeter - December 2021 - 7
Supermarket Perimeter - December 2021 - 8
Supermarket Perimeter - December 2021 - 9
Supermarket Perimeter - December 2021 - 10
Supermarket Perimeter - December 2021 - 11
Supermarket Perimeter - December 2021 - 12
Supermarket Perimeter - December 2021 - 13
Supermarket Perimeter - December 2021 - 14
Supermarket Perimeter - December 2021 - 15
Supermarket Perimeter - December 2021 - 16
Supermarket Perimeter - December 2021 - 17
Supermarket Perimeter - December 2021 - 18
Supermarket Perimeter - December 2021 - 19
Supermarket Perimeter - December 2021 - 20
Supermarket Perimeter - December 2021 - 21
Supermarket Perimeter - December 2021 - 22
Supermarket Perimeter - December 2021 - 23
Supermarket Perimeter - December 2021 - 24
Supermarket Perimeter - December 2021 - 25
Supermarket Perimeter - December 2021 - 26
Supermarket Perimeter - December 2021 - 27
Supermarket Perimeter - December 2021 - 28
Supermarket Perimeter - December 2021 - 29
Supermarket Perimeter - December 2021 - 30
Supermarket Perimeter - December 2021 - 31
Supermarket Perimeter - December 2021 - 32
Supermarket Perimeter - December 2021 - 33
Supermarket Perimeter - December 2021 - 34
Supermarket Perimeter - December 2021 - 35
Supermarket Perimeter - December 2021 - 36
Supermarket Perimeter - December 2021 - 37
Supermarket Perimeter - December 2021 - 38
Supermarket Perimeter - December 2021 - 39
Supermarket Perimeter - December 2021 - 40
Supermarket Perimeter - December 2021 - 41
Supermarket Perimeter - December 2021 - 42
Supermarket Perimeter - December 2021 - 43
Supermarket Perimeter - December 2021 - 44
Supermarket Perimeter - December 2021 - 45
Supermarket Perimeter - December 2021 - 46
Supermarket Perimeter - December 2021 - 47
Supermarket Perimeter - December 2021 - 48
Supermarket Perimeter - December 2021 - 49
Supermarket Perimeter - December 2021 - 50
Supermarket Perimeter - December 2021 - 51
Supermarket Perimeter - December 2021 - 52
Supermarket Perimeter - December 2021 - 53
Supermarket Perimeter - December 2021 - 54
Supermarket Perimeter - December 2021 - 55
Supermarket Perimeter - December 2021 - 56
Supermarket Perimeter - December 2021 - 57
Supermarket Perimeter - December 2021 - 58
Supermarket Perimeter - December 2021 - 59
Supermarket Perimeter - December 2021 - 60
Supermarket Perimeter - December 2021 - 61
Supermarket Perimeter - December 2021 - 62
Supermarket Perimeter - December 2021 - 63
Supermarket Perimeter - December 2021 - 64
Supermarket Perimeter - December 2021 - 65
Supermarket Perimeter - December 2021 - 66
Supermarket Perimeter - December 2021 - 67
Supermarket Perimeter - December 2021 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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