Supermarket Perimeter - January 2019 - 18

OPPORTUNITIES & CHALLENGES

"All of these departments have
opportunity. In just about every case,
there are common themes: focus on
fresh, focus on local, focus on ingredients
and sustainability and focus on new and
unique choices," Stern says. "It works
across the board in all fresh areas."

The perimeter, Scott says, plays a
disproportionately important role
in ensuring that younger Americans
keep coming into brick-and-mortar
stores. "The quality of the perimeter
departments," she says, "signals the
overall quality of your store."
But there are also several challenges
perimeter departments face when it
comes to keeping millennials and Gen

and skill deficiencies" of the younger set, he says. Getting
them to buy an uncooked piece of meat, for instance,
may be a hard sell. But pair it with other perimeter items
and package it as a meal kit and you're in business.
Or take, Bishop says, a retailer like Chicago's
beloved Mariano's, where you can pick out your fresh
seafood and they'll cook it for you right then and there.
That has "young consumer" written all over it.

Products - and service

Use
callouts like
"superfoods"
to catch
millenials'
attention.

18 - JANUARY 2019

Zers motivated to come in to the physical
store, Stern says. It starts with traffic.

"It's interesting what's happening at retail," Bishop says.
"They're transforming from product providers into
product and service providers. And as we get further into
the digital world, they're transitioning more to service.
Young people want it their way, and they want someone
to take care of them in a personal way."
Perhaps ironically, that new model may resemble
very old ones - the butcher shop, for instance, where
service was so central to the mission that your butcher
would cut your meat into cubes for stew. Many ethnic
retailers are paving the way, Bishop says. Customers of
some of the country's top Hispanic retailers bring their
pots and pans right into the store and fill them up with
whatever they need for that night's dinner.
"The retailer becomes like a kitchen" in those
scenarios, he says, adding that ethnic retailers also do
a great job of turning the grocery shopping experience
into a multi-sensory experience.
The grilled cheese station in the Raley's prepared
foods section is a perfect fit for younger consumers,
Bishop says. It's customized - you can get it as simple or
as complex as you like, with a variety of available fillings
and toppings.
It's also made to order - younger people enjoy the
experience of watching their Raley's grilled cheese being
made, Bishop says. They chat with the person doing the
www.supermarketperimeter.com

"If they aren't coming into the store,
you can't get them to the perimeter,"
he says. "Center-store still remains
critical to create a full shop. And price
will remain a driver - these consumers
will spend more on experiences and
food away from home and have fewer
dollars to shop for food at home."

grilling. There's a place to sit down and eat it nearby and,
naturally, it comes with a side of free WiFi. "It's an opportunity to add personal service, and to do it with a little
theater. That one-on-one service is very important."
Many instore prepared foods departments are also
catering to millennials and Gen Zers with things like
mezzanine seating, Bishop says. That appeals to younger
consumers who like to eat alone and have some privacy
while they commune with their phones.

JOHN UNREIN - SOSLAND PUBLISHING CO.

Perimeter departments start with an
advantage: millennials and Gen Zers want
many of the things only they can offer.


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Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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