Supermarket Perimeter - January 2019 - 22

comes to superconsumers, food retailers are competing
with foodservice. More and more foodservice providers
offer online ordering and delivery, another consideration
when helping superconsumers fulfill their missions.

Cheese foodservice superconsumers
represent 7% of all households, yet
they account for 28% of cheese related
spending. Consider offering cheese
and meat snack packs that deliver
convenience and ease-of-consumption.

The donut superconsumer

We can target these individuals by focusing on
their missions. They will seek out and willingly spend
on specific food items. As defined by our research, a
'mission' is a distinct bundle of benefits for which you
can design and co-create different concepts for how to
meet these benefits in very different ways. Concepts,
therefore, are based on unmet needs of the mission.
When applied to a retail food environment, this theory
could impact the layout of the store, the assortment, the
value, or the pricing model. Keep in mind that when it

PLACON.COM

As an example of how to connect with superconsumers in
your fresh departments, let's first look at buying habits of
donut shoppers. Donuts are a popular food item, with 75
million households in the United States consuming them.
Of these consumers, 60 percent purchase them from
a restaurant or grocery store. Many of these purchases
are not random; they're "missions," whereby a customer is purposely seeking a donut (or donuts) to satisfy a
particular need. This could be a craving for an indulgent
snack, or perhaps a larger purchase of numerous donuts
for a group gathering or event. The concept of a "mission"
is an important consideration for in-store bakeries looking
to capitalize on this trend, as it's the first step in assessing
the variety and packaging of their offerings. For example,
consumers looking to buy a large number and variety of
donuts to treat a group of people at work or a family event
might be drawn to easy-to-carry packaging containing a
selection of icings and flavors. This "group buy" conveys

),;;,9
65;/,.6

Our Fresh 'n Clear™ SnackCube™ meets the growing demand
for on the go, portion control packaging. Perfect for salty, sweet
or high protein snack foods as well as freshly prepared foods for
convenient, grab-and-go snacking.
Ultra-clear
Easy to open, versatile and-best of all-sustainable.
Made from EcoStar® our post-consumer recycled PET material.
EcoStar is our post-consumer recycled PET material.
The ultra-clear packages are made from curbside-collected
bottles and thermoforms.
EcoStar is 100% recyclable, so you feel good about what you
are eating and the package it comes in.

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CONTACT US TODAY TO REQUEST A SAMPLE.
PLACON.COM | 800.541.1535

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http://www.PLACON.COM http://www.PLACON.COM

Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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