Supermarket Perimeter - January 2019 - 25

"In fact, because consumers are able to see what's
going on at instore bakeries, there is a perception that
the baked goods on display - even the ones without
product labels - are made fresh with simple ingredients that can be found at home in their own cabinets,"
Yin says. "Additionally, we are seeing a large push for
allergen-free marketing terms on baked goods, such as
those made without dairy, eggs, nuts or gluten, as an
alternative way of meeting consumer demands for more
natural products."
These clean(er) labels - or at least labels without specific ingredients - and natural sweeteners are
important for instore bakeries in their attempt to attract
these health-conscious consumers.
"Our research indicates an emerging segment of
consumers that are looking to avoid specific artificial
ingredients versus seeking out clean label products,"
says Docherty.
In response to these trends, Brill expanded its
Simplicious line - a line of products made without high
fructose corn syrup, artificial flavors, sweeteners and
artificially derived color. The line now includes cakes,
icings and filings, in addition to everyday cookies, premium cookies, fillings, muffins and batters.

Maintaining the quality
Cleaning up labels and making bakery items more
attractive to health-conscious buyers sounds great, but
it's all for naught if the end product doesn't live up to
expectations.
"As with any baked good, consistency is key,
especially for instore bakeries where there are a lot of
the same baked goods on display next to each other,"
Yin says. "When it comes to making the switch to more
natural ingredients, bakers tend to lose some of the
functionality provided by traditional ingredients, which
makes it difficult for them to maintain the quality, taste,
texture and appearance of their baked goods."
Corbion helps retailers and bakers with these challenges with its Pristine portfolio, which includes dough
conditioners and solutions for cakes, as well as easy-touse mixes and bases for breads. "This helps bakers adapt
to consumer demands for simpler labels while continuing to provide quality baked goods," Yin says.
Brill also kept this in mind when developing its
Simplicious line. Keeping the same taste and mouthfeel
with its icings maintains their compatibility with a number of baked goods.
"Our Simplicious icings provide the consumer-preferred taste and texture you have come to depend on
from Brill," Docherty says. "With a simple list of ingredients, these icings are a perfect complement to our
Simplicious cakes, cupcakes and cookies. Simplicious
icings also pair well with donuts, brownies or any

Our research indicates an
emerging segment of consumers
that are looking to avoid specific
artificial ingredients versus seeking
out clean label products."
Mike Docherty, Brill

other bakery items, allowing bakers and chefs to create
indulgent sweet treats with the simplest, best-tasting
ingredients."
Outside of just sweet applications, Yin says it can
also be especially difficult to maintain product quality
and consistency when working with pre-made frozen
doughs. While it's technically considered fresh, frozen dough can present certain challenges in terms of
proofing time and end-application volume or height
variations.
"Additionally, bakers may experience certain challenges associated with space and shelf life," Yin says. "For
example, extra space is often needed to store the premade dough in cooler areas to ensure food safety. With
our clean-label dough conditioners we are able to help
bakers prevent these issues by ensuring the consistency
of the dough and improve the robustness of the dough
performance."

www.supermarketperimeter.com

Brill's Simplicious icings
are compatible with a
number of baked goods.

JANUARY 2019 - 25


http://www.supermarketperimeter.com

Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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