Supermarket Perimeter - January 2019 - 42

Meat & Poultry: Dietary callouts

Aldi just earned the Good
Housekeeping Seal for
all products under its
Aldi-exclusive brand of
meats, Never Any!

DON'T OVERDO IT
Nutrition information is of paramount importance to today's premium
consumers. But too many dietary callouts risks minimizing taste appeal in a
product, placing it in a consumer's "good for me" schema, rather than their
"tasty, desirable, delicious" schema.

Launched in 2016, the brand includes
more than 20 meats, free from added
antibiotics, hormones or steroids.

"This is true across the board in food, but it's especially pertinent in beef,"
says Lenny Lebovich, founder and CEO of Pre Brands.
In general, Lebovich says, when people are shopping for beef, they aren't
looking for healthy beef, per se - they're looking for great-tasting beef, and
they'd like for it to be healthy too.
"In making dietary claims on pack, you risk giving the perception that it's a
health product, not necessarily tasty or enjoyable."
Taste is and will forever remain king - and the top reason people eat and
buy food, he says. That makes it critical to strike a balance in labeling and to
always, first and foremost, provide a consistently great eating experience.

Every Open
Prairie Natural
Angus beef
product meets
the following
specifications:
No antibiotics ever
No added hormones
Fed 100% vegetarian diet
No artificial ingredients
Minimally processed
Traceable to the birth ranch
USDA Prime & Choice
Rollstock packaging available
Third-party verified

Tyson has been
producing its Open
Prairie line of natural
meats since 2010.

42 - JANUARY 2019

www.supermarketperimeter.com

Tyson is committed to harvesting Open Prairie Natural
Angus beef within 60 miles of where the cattle is raised
in an effort to meet consumer demand for local foods in
the region.
In 2016, Tyson expanded Open Prairie with the
introduction of its Open Prairie Natural Pork brand. The
line features minimally processed food and contains no
artificial ingredients and comes from pigs raised without
antibiotics, hormones and gestation-stall free.
Backed by the service of Tyson Fresh Meats,
the Open Prairie Natural Angus beef brand sales and
support team is geared toward helping educate consumers with in-store point-of-sale materials and an expertly
cultivated online presence, providing clear answers and
honest transparency, including promotional campaigns
and full retail and foodservice point-of-sale materials.

ALDI, TYSON

A natural fit
Launched in 2010, Open Prairie Natural Angus
Beef, a premium-quality, natural Angus beef line
from Tyson Fresh Meats Inc., exceeds the USDA
criteria established for natural meat designation.
Open Prairie is audited by an independent
verification system at ranch level on essential criteria,
including no added hormones or antibiotics, no artificial
ingredients and no animal by-products fed.
With Open Prairie, Tyson has identified ranchers
with a strong commitment to the environment and to
raising cattle naturally on grass and grain without added
hormones or antibiotics. Cross Four Ranch, Golden West
Cattle Co. and Shepperd Feeding Co. are ranches currently supplying Open Prairie meat for Tyson.
A commitment to local also has been central to
Open Prairie. In the Pacific Northwest, for example,


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Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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