Supermarket Perimeter - January 2019 - 44

Meat & Poultry

Flavor enhancers
Seasonings, rubs and breadings
BY ANDY NELSON

RETAILERS LOOKING TO
SPICE UP SALES in their
perimeter meat and poultry and seafood departments would do well to
consider more cross-merchandising opportunities
with seasonings, rubs and
breading products.
Stocking the right
meat seasonings and
rubs in the right place
can make a huge difference in meat department
sales, says John Brewer,
vice president of sales
and marketing for Pekin,
Illinois-based Excalibur
Seasoning, all of whose
blends are made to order.
Among other things,
merchandising rubs and
seasonings near the meat
case helps customers
come up with last-minute

menu ideas, Brewer says.
"It really does drive fresh
meat sales, due to the
fact that a lot of potential
customers are intimidated
by the meat case, selecting
cuts, and then knowing
how to prepare them,"
he says. "We're experts in
helping bridge that gap."
Consumer education
is the key, Brewer says.
Cross-merchandising
flavors next to proteins
they pair well with increases incremental sales
in both categories. The
soaring popularity of meal
solutions, he says, makes
cross-promotions even
more of a no-brainer.
"The popularity of
meal kits reinforces this
fact. Make it easy for your
customers to shop your

store by giving them menu
options they can wow
family and friends with,
and your store will become the go-to expert," he
says. "It's occurring more
and more with progressive
grocery retailers."
Excalibur's retail
best-sellers are products
that call out the ingredients in the title, Brewer
says. One consumer
favorite, Rosemary Basil
& Thyme, is perfect for
salmon and other seafood
and also pairs well with
chicken, pork and lamb.
And it's a natural, he says,
for cross-merchandising.
"The aesthetics make
it a perfect choice for
application and display
in full-service meat and
seafood cases." Excalibur's

Ultimate Steak & Roast
Rub doesn't call out any
ingredients, but there are
still visual cues that it's a
great steak rub, Brewer
says. "You can see flakes
of kosher salt, garlic and
onion that make up the
majority of this blend."
In terms of trends,
Excalibur expects continued strong demand for
bold and spicy flavors.

Habaneros, chili peppers
and chipotle are finding
their way into more and
more of the company's
seasoning blends.
International flavors
are also surging. Excalibur
offers more than 30
international blends in
many different processing
applications, including dry
rubs, sausage blends and
dry marinades.

Millennials are a
driving force behind
demand for more
international flavors.

EXCALIBUR

Excalibur's top sellers
include products that
boldy advertise their
ingredients in their
titles or that provide
strong visual cues.

44 - JANUARY 2019

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Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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