Supermarket Perimeter - January 2019 - 54

Produce: Leafy greens

LETTUCE COSTS
VS. YEAR AGO

(USDA)

Iceberg: $2.25/lb. ($2.29)
Green leaf: $1.59 ($1.84)
Red leaf: $1.38 ($1.81)
Romaine hearts: $1.59 ($1.10)

ORGANIC OPTIONS

When it comes to the packaging of leafy greens at retail,
Growers Express continues to see a move toward portioned products, Strachan says.
The company's Little Gem Hearts and Romaine
Hearts, for example, are packaged in zip-top packages
and come portioned. "That makes it easier than ever to
grab what you need and save time preparing," he says.
Consumers continue to migrate away from processed foods and toward whole, fresh, real, organic
foods, which they see as "just generally better," says
Nathalie Fontanilla, vice president of marketing and
innovation for Earthbound Farm. They're also looking
for ease , flexibility, and great flavor. That puts packaged
salads - especially organic packaged salads - in the
sweet spot. In addition to being part of the Leafy Greens
Marketing Agreement, Earthbound Farm's multi-pronged
food safety program starts in the field and goes all the
way through distribution, Fontanilla says.
"We maintain our significant investment in our testand-hold program, where we are sampling raw product and finished goods and testing those samples for
pathogens," she says. "If evidence of pathogens is found,
corresponding product is destroyed. And we often have
conversations about food safety with consumers who
call or write or post on social.

54 - JANUARY 2019

Nathalie Fontanilla, vice president of marketing and innovation for
San Juan Bautista-based Earthbound Farm, says all four products
check boxes for flavor, variety, beauty, texture and nutrient density.
"Mighty Spinach offers that flavor forward, dark green nutrient
density that makes for a versatile blend," she says. "It's a great
salad, but also great in recipes, smoothies, and so much more."
Rosé Blend, meanwhile, is primarily a salad blend. Earthbound
Farm has been working with its seed partners for several years
to develop multi-leaf varieties to
maximize flavor, texture, and efficient harvesting, Fontanilla says.
"Now we're finally ready to bring
them to market. The mix is similar to spring mix but has slightly
sturdier leaves with a little crunch
and can stand up to many different types of dress. Plus it's
beautiful with different shades
of red, accented with green."

www.supermarketperimeter.com

©VITALS - STOCK.ADOBE.COM, EARTHBOUND FARMS

Packaging diversity, food safety vigilance

Four of the newest items from organic leafy greens specialist
Earthbound Farm, all of which are packed in 5 oz clamshells,
cover a wide range of flavors and varieties:
Mighty Spinach (spinach, bok choy, pak choi, tat soi)
Rosé Blend (lolla rossa, red oak, red tango,
red baby butter, radicchio)
Red Baby Butter
Baby Spinach+Baby Kale


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Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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