Supermarket Perimeter - January 2019 - 58

Seafood: Sustainable gains

We originally believed that simply building on a B2B
model would be sufficient. It certainly worked in Europe. But
in the last three or four years, we realized that to really move
the dial (in North America), we needed to do B2C as well."
Brian Perkins, Marine Stewardship Council

The Alaskan model

The Marine Stewardship
Council's seal of approval
is showing up on more and
more retail seafood packs.

Alaska's robust and transparent fisheries management
process results in sustainable seafood and is a model for
the world, says Susan Marks, sustainability/certification
advisor for the Alaska Seafood Marketing Institute (ASMI).
"Alaska boasts having one of the world's few governments that is truly dedicated to sustainability," Marks
says. "It's a commitment that dates all the way back to
Alaska becoming a state in 1959, when Alaskans wrote
sustainability into their Constitution-calling for all fisheries to be sustainably managed."
That, she says, will guarantee that Alaska will provide wild caught and sustainable seafood for generations
to come.
Alaska has a variety of comprehensive management
methods in place, Marks says. Without exception, every
aspect of its fisheries is strictly regulated, closely monitored and rigidly enforced.

Whole Foods
empowers shoppers
to make sustainable
seafood choices
with a color-coded
rating system.

58 - JANUARY 2019

www.supermarketperimeter.com

Alaska's fisheries management practices benefit
from close collaboration among the state, federal, and
international organizations charged with protecting
fisheries. This, Marks says, is bolstered by strict laws and
enforcement policies and procedures that ensure public
participation and transparency.
ASMI is the standard owner of Alaska Responsible
Fisheries Management (RFM), a third-party certification
program for wild-capture fisheries. RFM is a voluntary
and internationally accredited assessment of whether
a fishery meets strict criteria to be certified as meeting
"responsible fisheries management."
Like other wild-capture seafood certification programs, Marks says, RFM provides credible standards for
both sustainable or responsible fishing and for supply
chain traceability.

Retailers get on board
Retailers are responding to the increase in sustainable
sourcing. MSC's first retail partner was Whole Foods
Market, whose fresh fi sh products have featured the
MSC seal for two decades. In the past three to five
years, the number of retailers selling product bearing
the blue oval has increased signifi cantly, Perkins says.
Kroger, Target, Walmart, Sam's Club, Safeway and
Albertsons are among the group's current industry
partners, and more are expected to join.
ASMI also reports an uptick in the number of
retailers calling attention to their sustainable seafood
offerings, Marks says.
They do this in a variety of ways, she says, including
labeling the source of origin for seafood, using Monterey
Bay Aquarium Seafood Watch recommendations, educating consumers via certification, ecolabels and retailer
proprietary standards.
"The importance of sustainability of seafood as a
category has increased," she says.
Some retailers will start with a commitment to
source 25 percent to 50 percent of their seafood sustainably, Perkins says. Over the course of their partnership with MSC, they typically commit to increasing that
percentage, Perkins says.

MARINE STEWARDSHIP COUNCIL

MSC is optimistic that the gains that have already
been made in North America will continue. Consumers
are definitely on board. A recent study cited by Perkins
found that 64 percent of seafood consumers are concerned about sustainable sourcing.


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Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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