Supermarket Perimeter - January 2019 - 68

PRODUCT CATEGORY SPOTLIGHT

SANDWICHES
by Ryan Atkinson

"There are some things
we've noticed up front and one
of them is that turkey sandwiches
always lead the way," says John
Friend, vice president of Farm to
Market Bread Co. in Kansas City,
Mo. "But people are looking for
more than just your plain turkey
sandwich from the past."
Instead, consumers are
looking for a cleaner turkey
sandwich with a local flavor. And
that trend is prevalent across the
entire sandwich realm.
"Customers are looking
for healthier sandwiches with
cleaner labels," says Andy Sigrist,
senior product manager for
British Columbia, Canada-based
Unifiller Systems. "Sandwiches are
evolving from a basic product to
the forefront in culinary products
with more flavors, ingredients

Farm to Market Bread Co. has entered the sandwich arena itself while
helping retailers up their own sandwich game.
68 - JANUARY 2019

Classic sandwiches with high-quality ingredients are popular.

and unique offerings. The trend
towards artisan products has
added a segment in the sandwich
market beyond the standard,
manufactured sandwiches."

Market fresh
Farm to Market has supplied supermarkets and foodservice outlets with fresh bread since 1993.
While that bread has been used
to make countless sandwiches
over the past 25 years, Farm to
Market just recently dove headfirst into the sandwich game.
The company opened the
Farm to Market Sandwich Co. in
Kansas City in late 2018, seeing a
way to both use their knowledge
gained from years in the industry
and create another connection
with consumers.
"For our brand, we always
thought it would be good to have
a retail front," Friend says. "And
now, what we're trying to do is
continue our brand of all-natural, fresh products through the
sandwiches."
When it comes to that turkey
sandwich Friend was speaking of,
Farm to Market classes it up by
using a high-quality processed

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turkey from a local butcher. Farm
to Market then smokes the meat
in-house and slices it. They use an
avocado spread, lettuce and seasonal smoked tomatoes and put it
on their San Francisco Sourdough
bread, which is the company's
most popular sliced bread.
"Some people first see it and
think we're just using a regular
deli meat," Friend says. "But it's
a clean, fresh, processed turkey.
We get what we need every
week from that butcher. Clean
label is obviously huge. Limited
ingredients, which is what we've
been doing since the beginning.
It's one of the reasons Farm to
Market was started, to make
bread with just the ingredients
you need for fresh bread."

Production perks
So how do these cleaner
food trends impact sandwich
production?
In a word: flexibility.
"Food production facilities
have to adapt to more flexible
production systems that allow
for a wider range of sandwiches
to be produced in terms of the
types and variety of ingredients,

FARM TO MARKET

IF THERE'S A TIME on the horizon where sandwiches are not a
vital part of most menus, it's not
visible at the moment.
According to Technomic,
61 percent of consumers eat
sandwiches at least once a
week, either at home or away
from home, and 66 percent of
consumers over the age of 35
purchase sandwiches from QSRs
at least once every 90 days.
Furthermore, Technomic's
MenuMonitor - which tracks ontrend flavors, brands and ingredients - says that two-thirds of
all restaurants (65.6 percent) have
sandwiches on their menus.
Simply, sandwiches are not
going anywhere any time soon.
But the way consumers
view sandwiches seems to be
changing.


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Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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