Supermarket Perimeter - January 2019 - 8

percent (59 percent of
millennials) said they
plan to cook more in
2019. Seventy-seven
percent of those polled
said cost savings is their
top reason for cooking
at home, 51 percent said
eating healthier and
41 percent said more
family time. Weekdays
are overwhelmingly
the times most likely to
make a home cooked
meal, with Wednesdays
peaking as the most
popular day to cook
dinner at home (75 percent). Perhaps aiming
to keep meal planning
easy in the middle
of the work week,
Wednesday is also the
most popular day for
respondents to look
to the convenience of
meal kits (51 percent).
Consistent with the
results of its 2017 and
2018 surveys, Peapod
found that more than
half of respondents
(53 percent) expressed
intentions of cooking
more healthy meals in
2019. One in two (52

percent) is looking to
use more fresh ingredients in the coming
year, and more than
half of respondents (51
percent) are looking to
consume fewer processed foods in 2019.

Meal kit growth
expected to slow
Meal kit growth remains
strong in 2018, but it's
expected to slow in the
coming years, according to a new study.
In the third edition
of its "Meat Kits: Trend
and Opportunities in the
U.S." report, Rockville,
Maryland-based
Packaged Facts reports
that meal kit sales are
expected to grow by 22
percent by the end of
2018, to $3.1 billion.
But growth is
expected to steadily decline from double-digit
gains over the next few
years, eventually reaching single-digit gains by
2023. Packaged Facts
expects the market
for subscription meal
kit delivery services to

mature rapidly as other
methods of meal kit
sales become available
and even preferred,
such as one-time online
orders from a meal kit
website or app, online
orders from a grocery
store website or app
and instore sales.
As a result, future
growth in the market
will require industry
leaders to continue
pivoting and adjusting
their business models to retain current
customers and reach
new clientele, according
to the firm. Long-term,
Packaged Facts believes
that as more traditional
stores offer meal kits
as a product rather
than as a service, the
market will stabilize and
become similar to other
convenience grocery
items that sell for a
premium, such as precut fresh produce that is
ready-to-eat.

Report: Online
grocery spending
to rise in 2019
Spending on online
groceries is expected
to grow 15 percent in
2019, according to a
new report. That will

Where else can a grocery shopper
receive an order in one hour or less
and get almost all the same things
as when shopping in the store?"
David Bishop, Brick Meets Click
8 - JANUARY 2019

www.supermarketperimeter.com

ONLINE
ORDERING
The percentage of
consumers who
ordered online
in the past year
by category:
20% milk
19% fresh meats
/ seafood
17% packaged meats
14% deli foods
10% fresh
prepared foods
7% meal kits
Source: Food Marketing Institute

give online a 6.3 percent share of all grocery
sales, according to Barrington, Illinois-based
strategic advisory firm
Brick Meets Click. The
company also predicts
that services that offer
delivery and pickup will
grow their online sales
from 25 to 30 percent.
"Increasing the
number of households
who have access to online grocery shopping
services with home
delivery or pickup could
add almost two points
to the percentage of
U.S. households who
buy groceries online,
pushing the 2019
monthly rate past 25%
at the national level,"
says David Bishop,
a Brick Meets Click
partner. "At the same
time, this will offer a
meaningful boost to
particular providers in
those market areas, as
we expect that most of
the sales generated by

new households going
online for groceries will
flow toward the brick
and mortar delivery or
pickup providers."
Bishop adds that,
while Amazon may help
customers buy those
hard-to-find favorite
items or get recurring orders of some
essential groceries and
receive them in two or
three days, a delivery
or pickup service can
dramatically improve
shopper outcomes
when it comes to
satisfying a broad range
of overall household
grocery needs.
Brick Meets Click
found that, compared
to households that use
Amazon, households
that use an online
grocery delivery or
pickup service place
more frequent orders
and spend considerably
more money per order
(an average of $105 vs.
$46). "Whether an online
grocery shopper uses
delivery or pickup, both
services offer shoppers
greater convenience,
more control, and better ability to accomplish
more of the household's grocery shopping
than providers who ship
orders to the home in
two or even three days,"
says Bishop. "Where
else can a grocery
shopper receive an order in one hour or less,
select a specific time
slot for receiving the
order, and get almost
all the same things as
when shopping in the
store?"


http://www.supermarketperimeter.com

Supermarket Perimeter - January 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2019

Supermarket Perimeter - January 2019
Editor's Note - More of a good thing
Contents
The wire
Ready to run
YOUTH MOVEMENT
From passion to profits
Bakery - Natural ingredients
Pastries
Deli - Seasonal merchandising
Snacking cheeses
Meat & Poultry: Dietary callouts
Flavor enhancers
Produce: Brand power
Leafy greens
Seafood: Sustainable gains
Food safety - Equipment innovations
Commissary Insider
FOOD SAFETY - FACILITY DESIGN
PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
PACKAGING - SINGLE-SERVE PACKAGING
R&D - CLEANING AND SANITIZING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - Supermarket Perimeter - January 2019
Supermarket Perimeter - January 2019 - 2
Supermarket Perimeter - January 2019 - Editor's Note - More of a good thing
Supermarket Perimeter - January 2019 - Contents
Supermarket Perimeter - January 2019 - 5
Supermarket Perimeter - January 2019 - The wire
Supermarket Perimeter - January 2019 - 7
Supermarket Perimeter - January 2019 - 8
Supermarket Perimeter - January 2019 - 9
Supermarket Perimeter - January 2019 - 10
Supermarket Perimeter - January 2019 - Ready to run
Supermarket Perimeter - January 2019 - 12
Supermarket Perimeter - January 2019 - 13
Supermarket Perimeter - January 2019 - YOUTH MOVEMENT
Supermarket Perimeter - January 2019 - 15
Supermarket Perimeter - January 2019 - 16
Supermarket Perimeter - January 2019 - 17
Supermarket Perimeter - January 2019 - 18
Supermarket Perimeter - January 2019 - 19
Supermarket Perimeter - January 2019 - From passion to profits
Supermarket Perimeter - January 2019 - 21
Supermarket Perimeter - January 2019 - 22
Supermarket Perimeter - January 2019 - 23
Supermarket Perimeter - January 2019 - Bakery - Natural ingredients
Supermarket Perimeter - January 2019 - 25
Supermarket Perimeter - January 2019 - 26
Supermarket Perimeter - January 2019 - 27
Supermarket Perimeter - January 2019 - Pastries
Supermarket Perimeter - January 2019 - 29
Supermarket Perimeter - January 2019 - 30
Supermarket Perimeter - January 2019 - 31
Supermarket Perimeter - January 2019 - Deli - Seasonal merchandising
Supermarket Perimeter - January 2019 - 33
Supermarket Perimeter - January 2019 - 34
Supermarket Perimeter - January 2019 - 35
Supermarket Perimeter - January 2019 - Snacking cheeses
Supermarket Perimeter - January 2019 - 37
Supermarket Perimeter - January 2019 - 38
Supermarket Perimeter - January 2019 - 39
Supermarket Perimeter - January 2019 - Meat & Poultry: Dietary callouts
Supermarket Perimeter - January 2019 - 41
Supermarket Perimeter - January 2019 - 42
Supermarket Perimeter - January 2019 - 43
Supermarket Perimeter - January 2019 - Flavor enhancers
Supermarket Perimeter - January 2019 - 45
Supermarket Perimeter - January 2019 - 46
Supermarket Perimeter - January 2019 - 47
Supermarket Perimeter - January 2019 - Produce: Brand power
Supermarket Perimeter - January 2019 - 49
Supermarket Perimeter - January 2019 - 50
Supermarket Perimeter - January 2019 - 51
Supermarket Perimeter - January 2019 - Leafy greens
Supermarket Perimeter - January 2019 - 53
Supermarket Perimeter - January 2019 - 54
Supermarket Perimeter - January 2019 - 55
Supermarket Perimeter - January 2019 - Seafood: Sustainable gains
Supermarket Perimeter - January 2019 - 57
Supermarket Perimeter - January 2019 - 58
Supermarket Perimeter - January 2019 - 59
Supermarket Perimeter - January 2019 - Food safety - Equipment innovations
Supermarket Perimeter - January 2019 - 61
Supermarket Perimeter - January 2019 - 62
Supermarket Perimeter - January 2019 - 63
Supermarket Perimeter - January 2019 - 64
Supermarket Perimeter - January 2019 - FOOD SAFETY - FACILITY DESIGN
Supermarket Perimeter - January 2019 - 66
Supermarket Perimeter - January 2019 - 67
Supermarket Perimeter - January 2019 - PRODUCT CATEGORY SPOTLIGHT - SANDWICHES
Supermarket Perimeter - January 2019 - 69
Supermarket Perimeter - January 2019 - 70
Supermarket Perimeter - January 2019 - 71
Supermarket Perimeter - January 2019 - PACKAGING - SINGLE-SERVE PACKAGING
Supermarket Perimeter - January 2019 - 73
Supermarket Perimeter - January 2019 - 74
Supermarket Perimeter - January 2019 - 75
Supermarket Perimeter - January 2019 - R&D - CLEANING AND SANITIZING
Supermarket Perimeter - January 2019 - 77
Supermarket Perimeter - January 2019 - 78
Supermarket Perimeter - January 2019 - 79
Supermarket Perimeter - January 2019 - Product Showcase
Supermarket Perimeter - January 2019 - Advertisers
Supermarket Perimeter - January 2019 - Fresh takes
Supermarket Perimeter - January 2019 - 83
Supermarket Perimeter - January 2019 - 84
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