Supermarket Perimeter - February 2019 - 11

DESIGNED
for success

Grocery retailers turn to design specialists for
cutting-edge solutions to perimeter needs
BY ANDY NELSON

P

ewaukee, Wisconsin-based supermarket design firm Mehmert Store Services Inc. focuses exclusively on independent
grocers. One key to the firm's success is that each job is
tailored to the individual client, says co-owner Brad Knab.
"Almost every store we do is a one-off," he says. "Every retailer is a
little bit different. The first thing is we want to do is to understand them,
their communities, how people shop, the little nuances about neighborhoods and regions that make stores who they are."
The first questions Mehmert designers ask are, What do you do
best, what do you do worst? "Then we kind of define either where there
are gaps or where there are overruns, and how can we adjust."
Maybe, he says, a store has a decent prepared foods department,
but a great hot sandwich program could take it up a level. Or what if retailer X put a juicer right in the middle of its fresh produce department,
or added something fun like a popcorn machine or a gourmet chocolate department-within-a-department? Maybe the instore deli could
make room for a demo station.

One thing Mehmert doesn't want to do, Knab says, is to overload its
clients with ideas.
"We can come with a full tool belt of all the different things we've
seen, but it can be pretty overwhelming for a retailer who's looking
for direction to put all that on the table," he says. "It's why it's first and
foremost important to sit down with a good listening ear before ever
putting pen to paper."

Creating experiences
When it comes to a good design, it's all about experiences, Knab says.
People need a reason these days to take the time and energy to visit a
brick-and-mortar store rather than just buying their groceries online.
"What can retailers offer on the front face of a deli, or in hot foods,
whatever - what exactly are you selling?" he says. "Are you selling this
sandwich or fresh piece of steak or are you selling an experience and
a relationship with the person behind that case, interacting with the
customer."

To-do list
Light it up
The most important
decision you make
might very well concern
lighting. Great departments won't perform like
you want them to unless
they're lit properly.

Make it memorable
Today's consumers,
especially younger ones,
want an experience when
they go grocery shopping. Engage them with
interactive experiences
and other things they
can't find online.

Remember ROI
Redesigns can be expensive, but keep in mind
the sales increases -
often in the double digits
- they can produce.

www.supermarketperimeter.com

Take risks
Brick-and-mortar
stores need to do
everything they can to
remain relevant in the
digital age. That means
swinging for the fences,
even if you don't always
hit a home run.

Think shrink
Many of today's design
experts recommend
smaller or creatively
designed merchandisers
that require less stocking
- and hence reduce
shrink - but still move
product effectively.

FEBRUARY 2019 - 11


http://www.supermarketperimeter.com

Supermarket Perimeter - February 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2019

Supermarket Perimeter - February 2019
Editor's Note - A better experience
Contents
The Wire - Nutrition Facts Label top choice for health info
US artisan, specialty cheese industry tops 1,000 producers
Ancient grains, fresh produce among top 2019 superfoods
Tilapia demand falls worldwide
Traditional supermarkets notch high marks in new survey
Trader Joe’s again tops grocery retailer list
DESIGNED for success
International IMPACT
Spring cakes
Bakery - Donuts
Upscale packaging
Deli - Top trends
Side dishes
Meat & Poultry - Chicken choices
Bargain buys
Produce - Organics
Bananas
Seafood - Salmon
Food safety - Meat and poultry best practices
Commissary Insider - Ovens
SPOTLIGHT - VALUE-ADDED MEATS
TECHNOLOGY - INVENTORY MANAGEMENT
OPERATIONS - FOOD LABELING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Contents
Supermarket Perimeter - February 2019 - 5
Supermarket Perimeter - February 2019 - Ancient grains, fresh produce among top 2019 superfoods
Supermarket Perimeter - February 2019 - 7
Supermarket Perimeter - February 2019 - Trader Joe’s again tops grocery retailer list
Supermarket Perimeter - February 2019 - 9
Supermarket Perimeter - February 2019 - DESIGNED for success
Supermarket Perimeter - February 2019 - 11
Supermarket Perimeter - February 2019 - 12
Supermarket Perimeter - February 2019 - 13
Supermarket Perimeter - February 2019 - 14
Supermarket Perimeter - February 2019 - 15
Supermarket Perimeter - February 2019 - International IMPACT
Supermarket Perimeter - February 2019 - 17
Supermarket Perimeter - February 2019 - 18
Supermarket Perimeter - February 2019 - 19
Supermarket Perimeter - February 2019 - 20
Supermarket Perimeter - February 2019 - 21
Supermarket Perimeter - February 2019 - Spring cakes
Supermarket Perimeter - February 2019 - 23
Supermarket Perimeter - February 2019 - 24
Supermarket Perimeter - February 2019 - 25
Supermarket Perimeter - February 2019 - Bakery - Donuts
Supermarket Perimeter - February 2019 - 27
Supermarket Perimeter - February 2019 - 28
Supermarket Perimeter - February 2019 - 29
Supermarket Perimeter - February 2019 - Upscale packaging
Supermarket Perimeter - February 2019 - 31
Supermarket Perimeter - February 2019 - Deli - Top trends
Supermarket Perimeter - February 2019 - 33
Supermarket Perimeter - February 2019 - 34
Supermarket Perimeter - February 2019 - 35
Supermarket Perimeter - February 2019 - Side dishes
Supermarket Perimeter - February 2019 - 37
Supermarket Perimeter - February 2019 - Meat & Poultry - Chicken choices
Supermarket Perimeter - February 2019 - 39
Supermarket Perimeter - February 2019 - 40
Supermarket Perimeter - February 2019 - 41
Supermarket Perimeter - February 2019 - 42
Supermarket Perimeter - February 2019 - 43
Supermarket Perimeter - February 2019 - 44
Supermarket Perimeter - February 2019 - Bargain buys
Supermarket Perimeter - February 2019 - 46
Supermarket Perimeter - February 2019 - 47
Supermarket Perimeter - February 2019 - Produce - Organics
Supermarket Perimeter - February 2019 - 49
Supermarket Perimeter - February 2019 - Bananas
Supermarket Perimeter - February 2019 - 51
Supermarket Perimeter - February 2019 - 52
Supermarket Perimeter - February 2019 - 53
Supermarket Perimeter - February 2019 - Seafood - Salmon
Supermarket Perimeter - February 2019 - 55
Supermarket Perimeter - February 2019 - 56
Supermarket Perimeter - February 2019 - 57
Supermarket Perimeter - February 2019 - Food safety - Meat and poultry best practices
Supermarket Perimeter - February 2019 - 59
Supermarket Perimeter - February 2019 - 60
Supermarket Perimeter - February 2019 - Commissary Insider - Ovens
Supermarket Perimeter - February 2019 - 62
Supermarket Perimeter - February 2019 - 63
Supermarket Perimeter - February 2019 - SPOTLIGHT - VALUE-ADDED MEATS
Supermarket Perimeter - February 2019 - 65
Supermarket Perimeter - February 2019 - TECHNOLOGY - INVENTORY MANAGEMENT
Supermarket Perimeter - February 2019 - 67
Supermarket Perimeter - February 2019 - OPERATIONS - FOOD LABELING
Supermarket Perimeter - February 2019 - 69
Supermarket Perimeter - February 2019 - 70
Supermarket Perimeter - February 2019 - 71
Supermarket Perimeter - February 2019 - Product Showcase
Supermarket Perimeter - February 2019 - Advertisers
Supermarket Perimeter - February 2019 - Fresh takes
Supermarket Perimeter - February 2019 - 75
Supermarket Perimeter - February 2019 - 76
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