Supermarket Perimeter - February 2019 - 49

DISPLAYS

Promotions

p

Promoting organics using print
ads, store apps and email is an
effective way to target consumers, says Chuck Sinks, president
of sales and marketing for
Yakima, Washington-based
Sage Fruit.
"Additionally, once consumers enter the store, making
organics a point of emphasis in
the produce department helps
capture their attention: signage,
sales and cross-promotions

Cross- s
n
o
i
t
o
m
ro

with other departments,"
he says.
Ford says during the first
quarter of 2019, Oppy will exclusively bring peak volumes of
organic sweet colored bell and
mini peppers from greenhouse
grower Divemex. "Notably,
between Divemex and pioneer
organic greenhouse producer
OriginO, Oppy is able to supply
organic sweet bells and long
English cucumbers virtually

year-round," Ford says.
Oppy is running a
merchandising contest for
Divemex peppers through midMarch that includes the grower's
organic and conventional lines.
"The Divemex 'PepperUp'
competition invites produce
managers to construct large,
creative displays of Divemexbranded sweet bell and mini
peppers in bulk and assorted
pack styles," Ford says.

Organic produce suppliers offer a variety of ideas to best crosspromote their products.
Pepperl recommends cross-merchandising organic apples with
cheese, crackers, dips and other healthy snacks. He adds that the
company offers an organic bag of apples called "Fresh Blenders,"
which is aimed at the juicing crowd. "This bag has great fruit that
is a value due to some cosmetic issues that does not affect the
quality but does offer a value in price," Pepperl says.
Grabowski also says he'd promote berries in a display with
items to make a full healthy meal or snack, like a smoothie.
Sinks recommends cross-promoting the company's
organic fruit with items including breakfast foods
such as oatmeal or cereal, ingredients for desserts
(potentially with gluten-free options) or nut butters
for a healthy snack.
"The possibilities are wide open," he says.

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As ever, today's shopper is a busy
one, so anything retailers can do
to create convenience tends to be
effective, says Chris Ford, organics
and foodservice category manager
for the Oppenheimer Group,
Vancouver, British Columbia.
This includes offering bagged
and bulk options; cross-merchandising with ingredients of easy,
healthy recipes; making popular
items simple to find with large,
eye-catching - and secondary
- displays seasonally positioned
inside and outside of the produce
department, he adds.
"We always see success with
the berry patch displays - a big,
fragrant, cart-stopping display
right in front of the produce
department draws consumers in
and helps the department as a
whole," says Jim Grabowski, director of marketing for Well-Pict
Inc., Watsonville, California.
Chuck Sinks, president of
sales and marketing for Sage
Fruit, says that when possible,
it's best to display organic apples
in refrigeration. "It helps keep
the items fresh, especially since
they don't have additional wax to
help prevent moisture loss."
George Harter, vice president
of marketing for CMI Orchards,
Wenatchee, Washington,
says offering organic apples
in 2-pound pouch bags helps
differentiate them from conventional product, which reduces
shrink for retailers by eliminating
confusion at checkout.
And finally, if retailers are looking to really move organic produce,
they can try pricing it on promotion at traditionally conventional
prices, he says. For example, an
organic Ambrosia apple could be
put on sale at the conventional
pricing of two for $5.

FEBRUARY 2019 - 49


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Supermarket Perimeter - February 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2019

Supermarket Perimeter - February 2019
Editor's Note - A better experience
Contents
The Wire - Nutrition Facts Label top choice for health info
US artisan, specialty cheese industry tops 1,000 producers
Ancient grains, fresh produce among top 2019 superfoods
Tilapia demand falls worldwide
Traditional supermarkets notch high marks in new survey
Trader Joe’s again tops grocery retailer list
DESIGNED for success
International IMPACT
Spring cakes
Bakery - Donuts
Upscale packaging
Deli - Top trends
Side dishes
Meat & Poultry - Chicken choices
Bargain buys
Produce - Organics
Bananas
Seafood - Salmon
Food safety - Meat and poultry best practices
Commissary Insider - Ovens
SPOTLIGHT - VALUE-ADDED MEATS
TECHNOLOGY - INVENTORY MANAGEMENT
OPERATIONS - FOOD LABELING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Contents
Supermarket Perimeter - February 2019 - 5
Supermarket Perimeter - February 2019 - Ancient grains, fresh produce among top 2019 superfoods
Supermarket Perimeter - February 2019 - 7
Supermarket Perimeter - February 2019 - Trader Joe’s again tops grocery retailer list
Supermarket Perimeter - February 2019 - 9
Supermarket Perimeter - February 2019 - DESIGNED for success
Supermarket Perimeter - February 2019 - 11
Supermarket Perimeter - February 2019 - 12
Supermarket Perimeter - February 2019 - 13
Supermarket Perimeter - February 2019 - 14
Supermarket Perimeter - February 2019 - 15
Supermarket Perimeter - February 2019 - International IMPACT
Supermarket Perimeter - February 2019 - 17
Supermarket Perimeter - February 2019 - 18
Supermarket Perimeter - February 2019 - 19
Supermarket Perimeter - February 2019 - 20
Supermarket Perimeter - February 2019 - 21
Supermarket Perimeter - February 2019 - Spring cakes
Supermarket Perimeter - February 2019 - 23
Supermarket Perimeter - February 2019 - 24
Supermarket Perimeter - February 2019 - 25
Supermarket Perimeter - February 2019 - Bakery - Donuts
Supermarket Perimeter - February 2019 - 27
Supermarket Perimeter - February 2019 - 28
Supermarket Perimeter - February 2019 - 29
Supermarket Perimeter - February 2019 - Upscale packaging
Supermarket Perimeter - February 2019 - 31
Supermarket Perimeter - February 2019 - Deli - Top trends
Supermarket Perimeter - February 2019 - 33
Supermarket Perimeter - February 2019 - 34
Supermarket Perimeter - February 2019 - 35
Supermarket Perimeter - February 2019 - Side dishes
Supermarket Perimeter - February 2019 - 37
Supermarket Perimeter - February 2019 - Meat & Poultry - Chicken choices
Supermarket Perimeter - February 2019 - 39
Supermarket Perimeter - February 2019 - 40
Supermarket Perimeter - February 2019 - 41
Supermarket Perimeter - February 2019 - 42
Supermarket Perimeter - February 2019 - 43
Supermarket Perimeter - February 2019 - 44
Supermarket Perimeter - February 2019 - Bargain buys
Supermarket Perimeter - February 2019 - 46
Supermarket Perimeter - February 2019 - 47
Supermarket Perimeter - February 2019 - Produce - Organics
Supermarket Perimeter - February 2019 - 49
Supermarket Perimeter - February 2019 - Bananas
Supermarket Perimeter - February 2019 - 51
Supermarket Perimeter - February 2019 - 52
Supermarket Perimeter - February 2019 - 53
Supermarket Perimeter - February 2019 - Seafood - Salmon
Supermarket Perimeter - February 2019 - 55
Supermarket Perimeter - February 2019 - 56
Supermarket Perimeter - February 2019 - 57
Supermarket Perimeter - February 2019 - Food safety - Meat and poultry best practices
Supermarket Perimeter - February 2019 - 59
Supermarket Perimeter - February 2019 - 60
Supermarket Perimeter - February 2019 - Commissary Insider - Ovens
Supermarket Perimeter - February 2019 - 62
Supermarket Perimeter - February 2019 - 63
Supermarket Perimeter - February 2019 - SPOTLIGHT - VALUE-ADDED MEATS
Supermarket Perimeter - February 2019 - 65
Supermarket Perimeter - February 2019 - TECHNOLOGY - INVENTORY MANAGEMENT
Supermarket Perimeter - February 2019 - 67
Supermarket Perimeter - February 2019 - OPERATIONS - FOOD LABELING
Supermarket Perimeter - February 2019 - 69
Supermarket Perimeter - February 2019 - 70
Supermarket Perimeter - February 2019 - 71
Supermarket Perimeter - February 2019 - Product Showcase
Supermarket Perimeter - February 2019 - Advertisers
Supermarket Perimeter - February 2019 - Fresh takes
Supermarket Perimeter - February 2019 - 75
Supermarket Perimeter - February 2019 - 76
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