Supermarket Perimeter - February 2019 - 51

Getting the message out
Coral Gables, Florida-based Del Monte Fresh Produce has active social
media channels where it regularly highlights how consumers can
enjoy bananas, says Dennis Christou, the company's vice president of
marketing.
"We regularly feature giveaways and promotions on Facebook,
Twitter and Instagram," Christou says. Del Monte bananas are often
featured in our promotions, including our month-long Go Bananas
Halloween promotion and in our fun-filled Holiday Game."
In one of the company's most recent promotions, Del Monte gave
away coupons for one year's worth of bananas to thank its Instagram
followers for enabling it to reach the 20,000 followers mark.
The Del Monte brand, Christou says, is recognized by consumers and
retailers alike for its quality, consistency and great taste. Del Monte's 23
company-owned distribution centers are strategically located across
North America, enabling the company to
provide high quality,
ready-to-eat bananas on a daily basis to
in dollars per store per week
more locations, at just
the right time.
BERRIES
$4,352
"All Del Monte Fresh
Produce operations
CITRUS
$3,170
utilize advanced
systems and technolAPPLES
$3,106
ogies, ensuring consisGRAPES
$2,898
tent quality, environmental sustainability
BANANAS
$2,652
and enhanced food
Source: USDA
safety," Christou says.

RETAIL GROCERY
FRESH FRUIT SALES

"We provide award-winning merchandising, category management and
marketing programs to support our customers in their efforts to grow
sales. We are also investing in vertical integration back to the farms to
ensure consistency of quality and supply."
When it comes to merchandising, bananas tend to sell best when positioned at the front of the store, where they catch consumers' attention
as they enter.

Cross-merchandise for success
Cross-merchandizing to increase banana sales, such as pairing bananas
with strawberries, other tropical fruit or cereal is another successful
strategy. Especially since bananas are an impulse item, he says, it's important to have the display prominently located within departments.
"Del Monte Fresh Produce category managers and merchandisers
are on hand to share best practice methods with our retailers and their
produce personnel to drive banana sales," Christou adds. "We recommend that retailers adopt tactics such as leveraging eye-catching
promotional items and merchandising activities that entice and inform
consumers."
That might include development of seasonal POS for shelves, improved labeling information about the product nutrition and convenience, and displays of single bananas close to the checkout and
entrance of the store.
Strategically placing secondary displays in areas such as the cereal
aisle also helps to drive banana sales, Christou says. And ensuring proper rotation of produce guarantees higher quality and availability of both
ready-to-eat today and ready-later fruit.
Del Monte Fresh Produce also continues to offer the CRT and Ripe
Lock technologies, which improve shelf life and reduce labor expenses throughout the supply chain after the ripening process has been
completed.

MAKE YOUR BANANA SALES POP: 5 MUSTS
1. STRIVE FOR PERFECT COLOR. Retailer

experience shows that
consumers prefer to
purchase and eat bananas at color stage 5 or
6, when bananas have
bright yellow peels and
firm pulp. If bananas are
too green or too ripe,
customers will likely
pass by the display or
purchase fewer bananas
because they'll be afraid

the fruit will not taste
good or go bad too
quickly.
2. RIGHT-SIZE YOUR
DISPLAYS. If the

banana display table is
too large, fruit doesn't
turn over fast enough to
maintain freshness. Yet
a table that is too small
will require too-frequent restocking. Also
consider the traffic flow

in the produce department, since good-looking bananas can tempt
an impulse buy as well
as a planned purchase.
3. CONSIDER DISPLAY
SURFACES. Since

bananas bruise easily,
a soft padded surface
is best for displays. Be
sure to display bananas
in a single layer with the
stems up.

www.supermarketperimeter.com

4. MANAGE INVENTORY. Accuracy in sales

forecasting is another
key to a successful
banana program - or a
potential headache for
the produce manager. If
the sales forecast is too
high and the bananas
don't sell fast enough,
the manager can't hold
them to sell later. Unlike potatoes or apples,
bananas won't last a

few days, let alone into
next week.
5. DON'T FORGET THE
BACK ROOM. An effec-

tive display starts while
fruit is staged for stocking. If the back room
is not cool during hot
weather, stored bananas
will continue to ripen -
potentially beyond the
optimal color stage.
Source: AgroFresh

FEBRUARY 2019 - 51


http://www.supermarketperimeter.com

Supermarket Perimeter - February 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2019

Supermarket Perimeter - February 2019
Editor's Note - A better experience
Contents
The Wire - Nutrition Facts Label top choice for health info
US artisan, specialty cheese industry tops 1,000 producers
Ancient grains, fresh produce among top 2019 superfoods
Tilapia demand falls worldwide
Traditional supermarkets notch high marks in new survey
Trader Joe’s again tops grocery retailer list
DESIGNED for success
International IMPACT
Spring cakes
Bakery - Donuts
Upscale packaging
Deli - Top trends
Side dishes
Meat & Poultry - Chicken choices
Bargain buys
Produce - Organics
Bananas
Seafood - Salmon
Food safety - Meat and poultry best practices
Commissary Insider - Ovens
SPOTLIGHT - VALUE-ADDED MEATS
TECHNOLOGY - INVENTORY MANAGEMENT
OPERATIONS - FOOD LABELING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Contents
Supermarket Perimeter - February 2019 - 5
Supermarket Perimeter - February 2019 - Ancient grains, fresh produce among top 2019 superfoods
Supermarket Perimeter - February 2019 - 7
Supermarket Perimeter - February 2019 - Trader Joe’s again tops grocery retailer list
Supermarket Perimeter - February 2019 - 9
Supermarket Perimeter - February 2019 - DESIGNED for success
Supermarket Perimeter - February 2019 - 11
Supermarket Perimeter - February 2019 - 12
Supermarket Perimeter - February 2019 - 13
Supermarket Perimeter - February 2019 - 14
Supermarket Perimeter - February 2019 - 15
Supermarket Perimeter - February 2019 - International IMPACT
Supermarket Perimeter - February 2019 - 17
Supermarket Perimeter - February 2019 - 18
Supermarket Perimeter - February 2019 - 19
Supermarket Perimeter - February 2019 - 20
Supermarket Perimeter - February 2019 - 21
Supermarket Perimeter - February 2019 - Spring cakes
Supermarket Perimeter - February 2019 - 23
Supermarket Perimeter - February 2019 - 24
Supermarket Perimeter - February 2019 - 25
Supermarket Perimeter - February 2019 - Bakery - Donuts
Supermarket Perimeter - February 2019 - 27
Supermarket Perimeter - February 2019 - 28
Supermarket Perimeter - February 2019 - 29
Supermarket Perimeter - February 2019 - Upscale packaging
Supermarket Perimeter - February 2019 - 31
Supermarket Perimeter - February 2019 - Deli - Top trends
Supermarket Perimeter - February 2019 - 33
Supermarket Perimeter - February 2019 - 34
Supermarket Perimeter - February 2019 - 35
Supermarket Perimeter - February 2019 - Side dishes
Supermarket Perimeter - February 2019 - 37
Supermarket Perimeter - February 2019 - Meat & Poultry - Chicken choices
Supermarket Perimeter - February 2019 - 39
Supermarket Perimeter - February 2019 - 40
Supermarket Perimeter - February 2019 - 41
Supermarket Perimeter - February 2019 - 42
Supermarket Perimeter - February 2019 - 43
Supermarket Perimeter - February 2019 - 44
Supermarket Perimeter - February 2019 - Bargain buys
Supermarket Perimeter - February 2019 - 46
Supermarket Perimeter - February 2019 - 47
Supermarket Perimeter - February 2019 - Produce - Organics
Supermarket Perimeter - February 2019 - 49
Supermarket Perimeter - February 2019 - Bananas
Supermarket Perimeter - February 2019 - 51
Supermarket Perimeter - February 2019 - 52
Supermarket Perimeter - February 2019 - 53
Supermarket Perimeter - February 2019 - Seafood - Salmon
Supermarket Perimeter - February 2019 - 55
Supermarket Perimeter - February 2019 - 56
Supermarket Perimeter - February 2019 - 57
Supermarket Perimeter - February 2019 - Food safety - Meat and poultry best practices
Supermarket Perimeter - February 2019 - 59
Supermarket Perimeter - February 2019 - 60
Supermarket Perimeter - February 2019 - Commissary Insider - Ovens
Supermarket Perimeter - February 2019 - 62
Supermarket Perimeter - February 2019 - 63
Supermarket Perimeter - February 2019 - SPOTLIGHT - VALUE-ADDED MEATS
Supermarket Perimeter - February 2019 - 65
Supermarket Perimeter - February 2019 - TECHNOLOGY - INVENTORY MANAGEMENT
Supermarket Perimeter - February 2019 - 67
Supermarket Perimeter - February 2019 - OPERATIONS - FOOD LABELING
Supermarket Perimeter - February 2019 - 69
Supermarket Perimeter - February 2019 - 70
Supermarket Perimeter - February 2019 - 71
Supermarket Perimeter - February 2019 - Product Showcase
Supermarket Perimeter - February 2019 - Advertisers
Supermarket Perimeter - February 2019 - Fresh takes
Supermarket Perimeter - February 2019 - 75
Supermarket Perimeter - February 2019 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com