Supermarket Perimeter - February 2019 - 54

Seafood

Salmon
BY ANDY NELSON

Salmon fisheries
certified as
sustainable by the
Marine Stewardship
Council

"We have a great 2-pound bag of frozen portions that
does incredibly well," Pilat says. "Retailers tell us it's more
convenient for certain customers. Sometimes if you
don't live right near the store, and you like the quality,
you might want to buy six portions of frozen so you
don't have to go every few days. Retailers are starting to
see that."

VA-Delta
Kamchatka
Kamchatka River
Annette
Islands Reserve
Iturup Island
British Columbia
Olyutorskiy Bay
Alaska
Narody Severa
Bolsheretsk

Blue Circle's Happy Fish frozen salmon

Seasonal merchandising
In addition to offering salmon filets, offer
whole fish - they're made for summer grills.
Cross-merchandise salmon with grilling tongs, kebob
sticks or specialty grilling trays. Grilling sauces are
another good fit for summer cross-merchandising.
When colder weather arrives, switch from sauces to spices
that go great with baked salmon, like rosemary, thyme or paprika.
54 - FEBRUARY 2019

www.supermarketperimeter.com

BLUE CIRCLE FOODS, GEORGE BEYER - WHOLE FOODS, ©IRYNA - STOCK.ADOBE.COM, ©LILECHKA75 - STOCK.ADOBE.COM

ONE OF THE BIGGEST TRENDS sustainable seafood
specialist Blue Circle Foods is seeing in the retail grocery salmon market is the resurgence of frozen, says
David Pilat, the company's vice president of business
development.
"Customers are now understanding that frozen seafood, even salmon, can be just as delicious as fresh," he
says. "And sometimes, they might even trust it more if it's
frozen at the source and gets to market quickly. When
frozen is done right, the flavor is excellent, really comparable to fresh. It freezes really well and thaws really well."
Frozen also doesn't require as much handling, Pilat
says, and frozen items are easy and quick to prepare.
One of Blue Circle's newest salmon products, Happy
Fish, is a single-serve product frozen in the shape of
a fish with a little salt and pepper added. It's currently
being sold at Whole Foods Market stores in five of the
retailer's sales regions, Pilat says.
"You can sauté it, boil it. There's so much you can do
with it. It's a nice way for parents to feed their kids salmon," he says. "Not that it has to be just for kids, though.
It's a great product overall."
Frozen salmon is often merchandised right next to
the fresh case in the perimeter in a bunker or top-right
freezer, Pilat says. Once retailers start using frozen salmon and frozen salmon portion products, they're usually
fairly quickly sold on the concept. And they don't have to
market it frozen - many retailers thaw it and sell it in the
fresh case.


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Supermarket Perimeter - February 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2019

Supermarket Perimeter - February 2019
Editor's Note - A better experience
Contents
The Wire - Nutrition Facts Label top choice for health info
US artisan, specialty cheese industry tops 1,000 producers
Ancient grains, fresh produce among top 2019 superfoods
Tilapia demand falls worldwide
Traditional supermarkets notch high marks in new survey
Trader Joe’s again tops grocery retailer list
DESIGNED for success
International IMPACT
Spring cakes
Bakery - Donuts
Upscale packaging
Deli - Top trends
Side dishes
Meat & Poultry - Chicken choices
Bargain buys
Produce - Organics
Bananas
Seafood - Salmon
Food safety - Meat and poultry best practices
Commissary Insider - Ovens
SPOTLIGHT - VALUE-ADDED MEATS
TECHNOLOGY - INVENTORY MANAGEMENT
OPERATIONS - FOOD LABELING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Contents
Supermarket Perimeter - February 2019 - 5
Supermarket Perimeter - February 2019 - Ancient grains, fresh produce among top 2019 superfoods
Supermarket Perimeter - February 2019 - 7
Supermarket Perimeter - February 2019 - Trader Joe’s again tops grocery retailer list
Supermarket Perimeter - February 2019 - 9
Supermarket Perimeter - February 2019 - DESIGNED for success
Supermarket Perimeter - February 2019 - 11
Supermarket Perimeter - February 2019 - 12
Supermarket Perimeter - February 2019 - 13
Supermarket Perimeter - February 2019 - 14
Supermarket Perimeter - February 2019 - 15
Supermarket Perimeter - February 2019 - International IMPACT
Supermarket Perimeter - February 2019 - 17
Supermarket Perimeter - February 2019 - 18
Supermarket Perimeter - February 2019 - 19
Supermarket Perimeter - February 2019 - 20
Supermarket Perimeter - February 2019 - 21
Supermarket Perimeter - February 2019 - Spring cakes
Supermarket Perimeter - February 2019 - 23
Supermarket Perimeter - February 2019 - 24
Supermarket Perimeter - February 2019 - 25
Supermarket Perimeter - February 2019 - Bakery - Donuts
Supermarket Perimeter - February 2019 - 27
Supermarket Perimeter - February 2019 - 28
Supermarket Perimeter - February 2019 - 29
Supermarket Perimeter - February 2019 - Upscale packaging
Supermarket Perimeter - February 2019 - 31
Supermarket Perimeter - February 2019 - Deli - Top trends
Supermarket Perimeter - February 2019 - 33
Supermarket Perimeter - February 2019 - 34
Supermarket Perimeter - February 2019 - 35
Supermarket Perimeter - February 2019 - Side dishes
Supermarket Perimeter - February 2019 - 37
Supermarket Perimeter - February 2019 - Meat & Poultry - Chicken choices
Supermarket Perimeter - February 2019 - 39
Supermarket Perimeter - February 2019 - 40
Supermarket Perimeter - February 2019 - 41
Supermarket Perimeter - February 2019 - 42
Supermarket Perimeter - February 2019 - 43
Supermarket Perimeter - February 2019 - 44
Supermarket Perimeter - February 2019 - Bargain buys
Supermarket Perimeter - February 2019 - 46
Supermarket Perimeter - February 2019 - 47
Supermarket Perimeter - February 2019 - Produce - Organics
Supermarket Perimeter - February 2019 - 49
Supermarket Perimeter - February 2019 - Bananas
Supermarket Perimeter - February 2019 - 51
Supermarket Perimeter - February 2019 - 52
Supermarket Perimeter - February 2019 - 53
Supermarket Perimeter - February 2019 - Seafood - Salmon
Supermarket Perimeter - February 2019 - 55
Supermarket Perimeter - February 2019 - 56
Supermarket Perimeter - February 2019 - 57
Supermarket Perimeter - February 2019 - Food safety - Meat and poultry best practices
Supermarket Perimeter - February 2019 - 59
Supermarket Perimeter - February 2019 - 60
Supermarket Perimeter - February 2019 - Commissary Insider - Ovens
Supermarket Perimeter - February 2019 - 62
Supermarket Perimeter - February 2019 - 63
Supermarket Perimeter - February 2019 - SPOTLIGHT - VALUE-ADDED MEATS
Supermarket Perimeter - February 2019 - 65
Supermarket Perimeter - February 2019 - TECHNOLOGY - INVENTORY MANAGEMENT
Supermarket Perimeter - February 2019 - 67
Supermarket Perimeter - February 2019 - OPERATIONS - FOOD LABELING
Supermarket Perimeter - February 2019 - 69
Supermarket Perimeter - February 2019 - 70
Supermarket Perimeter - February 2019 - 71
Supermarket Perimeter - February 2019 - Product Showcase
Supermarket Perimeter - February 2019 - Advertisers
Supermarket Perimeter - February 2019 - Fresh takes
Supermarket Perimeter - February 2019 - 75
Supermarket Perimeter - February 2019 - 76
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