Supermarket Perimeter - February 2019 - 56

Seafood: Salmon

WHAT
CONSUMERS
LOOK FOR
Blue Circle
sustainably sources
all of its salmon
from a single small
farm in Norway.

Too dry?
Moisture content is a top
indicator of salmon freshness -
and of how the fish was handled.

Make sure your salmon doesn't
have any brown spots around
the belly or around the edges,
and that it hasn't started curling
up (an effect of browning).

Smell fishy?
You don't want the salmon in
your case to have a "fishy" smell.
Instead, aim for "ocean breeze."

Bright enough?
Deep shades of red, vibrant
color and bright pink are
good. Pale, not so much.

Got gaping?
Avoid merchandising salmon
suffering from gaping,
a phenomenon in which
flakes at the edges begin to
separate from each other.
Source: Epicurious

56 - FEBRUARY 2019

Sustainability and quality
Blue Circle continues to see a surge in retailer interest in switching to sustainable salmon. All of Blue Circle's salmon is sustainable, sourced from a single,
small farm off the Norwegian coast.
"They really do things differently," Pilat says of the grower. "We push the envelope. We have a current fish in-fish out ratio of .47 to 1, meaning we are a net
protein provider, which is pretty amazing."
Blue Circle's farming partner cleans its fish oil before feeding it to salmon,
greatly lowering PCB levels. And through the use of micro algae in its feed, the
amount of omega 3s is nearly doubled.
Sustainability is a noble goal, but it doesn't mean anything without quality,
Pilat says.
"The first thing we have to do is quality. Customers are not interested if the
quality's not there."
Once you have that down, you can start telling consumers other parts of
your brand story, Pilat says. "We start with some of our easier-to-understand
elements: we don't use any synthetic colorings at our farm, or hormones or antibiotics. That leads people down the path of 'What else is different about your
salmon?' Then you can really tell your story. It's an ongoing and evolving story,
so it's not always easy to tell it right away. Over time you have to explain your
differences, to let people taste the fish and understand the difference."
When it comes to merchandising, many of Blue Circle's retail partners do a
great job and don't have to be told what to do, Pilat says. Others need some
coaching.
"One of the biggest ways we can help retailers merchandise is by getting our
story across and offering promos when necessary."

www.supermarketperimeter.com

BLUE CIRCLE FOODS, ©F16-ISO100 - STOCK.ADOBE.COM, ©EKATERINA POKROVSKY - STOCK.ADOBE.COM

Seeing spots?


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Supermarket Perimeter - February 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2019

Supermarket Perimeter - February 2019
Editor's Note - A better experience
Contents
The Wire - Nutrition Facts Label top choice for health info
US artisan, specialty cheese industry tops 1,000 producers
Ancient grains, fresh produce among top 2019 superfoods
Tilapia demand falls worldwide
Traditional supermarkets notch high marks in new survey
Trader Joe’s again tops grocery retailer list
DESIGNED for success
International IMPACT
Spring cakes
Bakery - Donuts
Upscale packaging
Deli - Top trends
Side dishes
Meat & Poultry - Chicken choices
Bargain buys
Produce - Organics
Bananas
Seafood - Salmon
Food safety - Meat and poultry best practices
Commissary Insider - Ovens
SPOTLIGHT - VALUE-ADDED MEATS
TECHNOLOGY - INVENTORY MANAGEMENT
OPERATIONS - FOOD LABELING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Contents
Supermarket Perimeter - February 2019 - 5
Supermarket Perimeter - February 2019 - Ancient grains, fresh produce among top 2019 superfoods
Supermarket Perimeter - February 2019 - 7
Supermarket Perimeter - February 2019 - Trader Joe’s again tops grocery retailer list
Supermarket Perimeter - February 2019 - 9
Supermarket Perimeter - February 2019 - DESIGNED for success
Supermarket Perimeter - February 2019 - 11
Supermarket Perimeter - February 2019 - 12
Supermarket Perimeter - February 2019 - 13
Supermarket Perimeter - February 2019 - 14
Supermarket Perimeter - February 2019 - 15
Supermarket Perimeter - February 2019 - International IMPACT
Supermarket Perimeter - February 2019 - 17
Supermarket Perimeter - February 2019 - 18
Supermarket Perimeter - February 2019 - 19
Supermarket Perimeter - February 2019 - 20
Supermarket Perimeter - February 2019 - 21
Supermarket Perimeter - February 2019 - Spring cakes
Supermarket Perimeter - February 2019 - 23
Supermarket Perimeter - February 2019 - 24
Supermarket Perimeter - February 2019 - 25
Supermarket Perimeter - February 2019 - Bakery - Donuts
Supermarket Perimeter - February 2019 - 27
Supermarket Perimeter - February 2019 - 28
Supermarket Perimeter - February 2019 - 29
Supermarket Perimeter - February 2019 - Upscale packaging
Supermarket Perimeter - February 2019 - 31
Supermarket Perimeter - February 2019 - Deli - Top trends
Supermarket Perimeter - February 2019 - 33
Supermarket Perimeter - February 2019 - 34
Supermarket Perimeter - February 2019 - 35
Supermarket Perimeter - February 2019 - Side dishes
Supermarket Perimeter - February 2019 - 37
Supermarket Perimeter - February 2019 - Meat & Poultry - Chicken choices
Supermarket Perimeter - February 2019 - 39
Supermarket Perimeter - February 2019 - 40
Supermarket Perimeter - February 2019 - 41
Supermarket Perimeter - February 2019 - 42
Supermarket Perimeter - February 2019 - 43
Supermarket Perimeter - February 2019 - 44
Supermarket Perimeter - February 2019 - Bargain buys
Supermarket Perimeter - February 2019 - 46
Supermarket Perimeter - February 2019 - 47
Supermarket Perimeter - February 2019 - Produce - Organics
Supermarket Perimeter - February 2019 - 49
Supermarket Perimeter - February 2019 - Bananas
Supermarket Perimeter - February 2019 - 51
Supermarket Perimeter - February 2019 - 52
Supermarket Perimeter - February 2019 - 53
Supermarket Perimeter - February 2019 - Seafood - Salmon
Supermarket Perimeter - February 2019 - 55
Supermarket Perimeter - February 2019 - 56
Supermarket Perimeter - February 2019 - 57
Supermarket Perimeter - February 2019 - Food safety - Meat and poultry best practices
Supermarket Perimeter - February 2019 - 59
Supermarket Perimeter - February 2019 - 60
Supermarket Perimeter - February 2019 - Commissary Insider - Ovens
Supermarket Perimeter - February 2019 - 62
Supermarket Perimeter - February 2019 - 63
Supermarket Perimeter - February 2019 - SPOTLIGHT - VALUE-ADDED MEATS
Supermarket Perimeter - February 2019 - 65
Supermarket Perimeter - February 2019 - TECHNOLOGY - INVENTORY MANAGEMENT
Supermarket Perimeter - February 2019 - 67
Supermarket Perimeter - February 2019 - OPERATIONS - FOOD LABELING
Supermarket Perimeter - February 2019 - 69
Supermarket Perimeter - February 2019 - 70
Supermarket Perimeter - February 2019 - 71
Supermarket Perimeter - February 2019 - Product Showcase
Supermarket Perimeter - February 2019 - Advertisers
Supermarket Perimeter - February 2019 - Fresh takes
Supermarket Perimeter - February 2019 - 75
Supermarket Perimeter - February 2019 - 76
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