Supermarket Perimeter - March 2019 - 11

A helping hand (or app)
With the tight labor market, having well-trained employees - like those
capable of manning a grocery perimeter service case - is a more difficult proposition for retailers than ever.
For many, it's worth it, says Alison Krebs, director of market intelligence at the Denver-based National Cattlemen's Beef Association, a
contractor to the Beef Checkoff.
"We know that for retailers, if they can have informed staff, that's very
much appreciated by consumers," she says. "Having people available
who are knowledgeable, keep the case organized and clean and answers consumers' questions are very much a driver for consumers saying 'Am I loyal to a particular store? Do I like the shopping experience?'"
But the skilled labor isn't always available to man service counters,
leaving retailers in the position of looking for alternate way to bring
education and service to self-serve.
That's where Jason Jerome of the Denver-based National
Cattlemen's Beef Association says the association's new Chuck Knows
Beef app comes in. Available on multiple platforms, including smart
speakers, Chuck Knows Beef provides consumers with recipes, information on different cuts and grades and a variety of other tools to help
their instore shopping experience go more smoothly.
"People usually stick to the four or five cuts they know without
venturing out," he says. "There are a lot of different products out
there, and Chuck's there to help them. It's an awesome tool." A few big
retailers have gone completely to case-ready over the past 15 years or
so, Jerome says. Typically, service cases have been
the province of more high-end cuts of meat and
For more
more unique items, whereas things like stew
information on
and roasting products are more likely to be
Chuck Knows Beef
check out the
found in self-serve, he says.
beef article on
page 36.

When it comes to the
fresh meat department,
self-serve can be a daunting
proposition for consumers."

Jason Jerome, National Cattlemen's
Beef Association
Best of both worlds

There are two key factors retailers must consider when determining which
perimeter department products to market service and which self-serve,
says Neil Stern, a consultant with Chicago-based McMillan Doolittle.
One is the need for differentiation - where do I make a stand? - and
the other is service - specifically, where is service really needed?
Asking and answering those questions, increasingly, leads retailers
down the self-serve path, Stern says.
"Self-serve is gaining in popularity for two reasons. The first is obviously a way to save labor at a time of rising wage rates and decreasing
availability. The second is consumer driven - they have more control
and more speed."
Self-service offers speed and control. But Stern says it can suffer from
not being perceived as fresh.
He adds that a lot of cases in today's grocery stores are dual purpose.
"Over/under cases provide the best of both worlds - the chance for
customers to have both. And, it helps the 'fresh' perception."

SERVICE AND SELF-SERVE CAPABILITY
Eaton, Ohio-based Henny Penny's line of HMR Heated Merchandisers
offer retailers modular design and patented Therma-Vac technology. And
they come in full- and self-serve versions.
"Deli operators are putting out top flight menus these days, including
freshly cooked hot meals for breakfast, lunch and dinner. But if the food
in your hot case doesn't look its very best, no one will know how good it
tastes," according to Henny Penny.
HMR merchandisers are available in 3, 4, 5, 6 and 7-well configurations.
And with two base styles and heights to choose from, HMR offers more
than 50 different ways for retailers to configure their hot food case lines.
The units' Therma-Vac technology is an even-heat process in which heat is
gently circulated throughout the case, eliminating cold spots and fogged
glass while keeping foods hot, fresh and looking good.

www.supermarketperimeter.com

MARCH 2019 - 11


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Supermarket Perimeter - March 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2019

Supermarket Perimeter - March 2019
Editor's Note - Ready to rumble
Contents
The Wire - Supermarket customer satisfaction sinks
Nearly half of consumers to increase organic consumption
United Fresh unveils plans for 2019 convention
Corbion ingredient receives innovation award
To serve or not to serve?
GOING PREMIUM
Thrifty, but willing to spend
Getting up to speed
Bakery - Branded goods
Bagels - What makes the perfect bagel
Deli - Meal kits 2.0
Hot entrees
Meat & Poultry - Heat-and-eat meats
Beef - Confident consumers, better quality drive big gains at retail
PRODUCE - PREVENTING SHRINK
Produce - Blueberries
Seafood - Poke power
Food Safety - Tamper-evident delivery
COMMISSARY INSIDER - Fresh-cut fruit
PACKAGING - FUNCTIONAL DESIGN
OPERATIONS - ORGANICS
FOOD SAFETY - INCREASING SHELF LIFE
Product Showcase
Advertisers
FRESH TAKES
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - 2
Supermarket Perimeter - March 2019 - Editor's Note - Ready to rumble
Supermarket Perimeter - March 2019 - Contents
Supermarket Perimeter - March 2019 - 5
Supermarket Perimeter - March 2019 - Corbion ingredient receives innovation award
Supermarket Perimeter - March 2019 - 7
Supermarket Perimeter - March 2019 - To serve or not to serve?
Supermarket Perimeter - March 2019 - 9
Supermarket Perimeter - March 2019 - 10
Supermarket Perimeter - March 2019 - 11
Supermarket Perimeter - March 2019 - GOING PREMIUM
Supermarket Perimeter - March 2019 - 13
Supermarket Perimeter - March 2019 - Thrifty, but willing to spend
Supermarket Perimeter - March 2019 - 15
Supermarket Perimeter - March 2019 - Getting up to speed
Supermarket Perimeter - March 2019 - 17
Supermarket Perimeter - March 2019 - Bakery - Branded goods
Supermarket Perimeter - March 2019 - 19
Supermarket Perimeter - March 2019 - 20
Supermarket Perimeter - March 2019 - 21
Supermarket Perimeter - March 2019 - Bagels - What makes the perfect bagel
Supermarket Perimeter - March 2019 - 23
Supermarket Perimeter - March 2019 - 24
Supermarket Perimeter - March 2019 - 25
Supermarket Perimeter - March 2019 - Deli - Meal kits 2.0
Supermarket Perimeter - March 2019 - 27
Supermarket Perimeter - March 2019 - 28
Supermarket Perimeter - March 2019 - 29
Supermarket Perimeter - March 2019 - Hot entrees
Supermarket Perimeter - March 2019 - Meat & Poultry - Heat-and-eat meats
Supermarket Perimeter - March 2019 - 32
Supermarket Perimeter - March 2019 - 33
Supermarket Perimeter - March 2019 - Beef - Confident consumers, better quality drive big gains at retail
Supermarket Perimeter - March 2019 - 35
Supermarket Perimeter - March 2019 - 36
Supermarket Perimeter - March 2019 - 37
Supermarket Perimeter - March 2019 - PRODUCE - PREVENTING SHRINK
Supermarket Perimeter - March 2019 - 39
Supermarket Perimeter - March 2019 - 40
Supermarket Perimeter - March 2019 - 41
Supermarket Perimeter - March 2019 - Produce - Blueberries
Supermarket Perimeter - March 2019 - 43
Supermarket Perimeter - March 2019 - Seafood - Poke power
Supermarket Perimeter - March 2019 - 45
Supermarket Perimeter - March 2019 - 46
Supermarket Perimeter - March 2019 - 47
Supermarket Perimeter - March 2019 - Food Safety - Tamper-evident delivery
Supermarket Perimeter - March 2019 - 49
Supermarket Perimeter - March 2019 - 50
Supermarket Perimeter - March 2019 - 51
Supermarket Perimeter - March 2019 - 52
Supermarket Perimeter - March 2019 - COMMISSARY INSIDER - Fresh-cut fruit
Supermarket Perimeter - March 2019 - 54
Supermarket Perimeter - March 2019 - 55
Supermarket Perimeter - March 2019 - PACKAGING - FUNCTIONAL DESIGN
Supermarket Perimeter - March 2019 - 57
Supermarket Perimeter - March 2019 - OPERATIONS - ORGANICS
Supermarket Perimeter - March 2019 - 59
Supermarket Perimeter - March 2019 - 60
Supermarket Perimeter - March 2019 - 61
Supermarket Perimeter - March 2019 - FOOD SAFETY - INCREASING SHELF LIFE
Supermarket Perimeter - March 2019 - 63
Supermarket Perimeter - March 2019 - Advertisers
Supermarket Perimeter - March 2019 - FRESH TAKES
Supermarket Perimeter - March 2019 - 66
Supermarket Perimeter - March 2019 - 67
Supermarket Perimeter - March 2019 - 68
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