Supermarket Perimeter - March 2019 - 36

Meat & Poultry: Beef

VIRTUAL

Adding value (in packaging)

EDUCATION

Verde Farms' product line also has evolved in its packaging. Ehrlich says the company
is continually striving to be more sustainable, moving toward ways to make its packaging better for the environment while being convenient to use.

Chuck Knows Beef is a program
activated via smart speaker,
smart phone or other devices.
"We've seen a drastic switch
over the past few years in
technology," says Jason Jerome,
the Beef Association's senior
director of retail engagement.
"Retailers want to be the best
omnichannel operators. There's
a shift from people just wanting
recipes. Now they're standing in
front of the meat case, looking
at rump roast, thinking, 'What
do I do with a rump roast.'"
With Chuck Knows Beef loaded
on their phone, consumers can
learn about the specific cut, get
recipes and cooking recommendations -even drill down,
Jerome says, into whether it's
prime, choice or select.
"I'm amazed at how many
people think 'select' is the
top cut because sounds more
selective," Jerome says. Chuck
Knows Beef can help deliver
that bit of education along with
countless others, he says.

36 - MARCH 2019

"Our skin-pack packaging on our steaks and marinades features a pre-formed tray
that is 100% recyclable and manufactured with proprietary practices that use less
plastic and create a lower carbon footprint overall," he says. "Consumers also love
that the easy-peel feature makes opening the package a breeze compared to older
roll-stock vacuum-packed beef products - no scissors and no juices running out on
the counter. Once opened they can season their
steak in the tray and transport it right to the grill
instead of dirtying up a second plate."queso.

New products get spring release
In April, Woburn, Massachusetts-based Verde Farms
will release two new ready-to-eat products. These are
particularly exciting, CEO Dana Ehrlich says, because
they're clean versions of family favorites that are staples for summer grilling and gatherings. Both products
are free from nitrates and nitrites, and because there's
no added sugar, they're great for those following lowcarb or keto diets, Ehrlich says.
Out first are new all-beef, uncured hot dogs in both
All Natural and Organic options. "In our minds, there's
no need to sacrifice on flavor when it comes to finding
a clean hot dog option, and in a blind taste test these
soundly beat the No. 1 national better-for-you-brand
on every taste metric," Ehrlich says.
Next up are three all-beef, uncured dinner sausage
varieties with savory flavor profiles: a Texas-style
Hardwood Smoked link; a Hatch Green Chile and
Cheddar link featuring the famed green pepper of New
Mexico known for its balance of heat and flavor; and a
Chorizo and Queso Fresco link combining the flavors
of smoky paprika with smooth, fresh queso.

www.supermarketperimeter.com

Verde Farms is giving
familiar products a
twist with additions like
Hatch Green Chiles.

CATTLEMEN'S BEEF ASSOCIATION, VERDE FARMS, RIP WILLIAMS - STOCK.ADOBE.COM

A new tool from the Denverbased National Cattlemen's
Beef Association helps
consumers decide what cut of
beef sold in the grocery retail
perimeter is best for them.


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2019

Supermarket Perimeter - March 2019
Editor's Note - Ready to rumble
Contents
The Wire - Supermarket customer satisfaction sinks
Nearly half of consumers to increase organic consumption
United Fresh unveils plans for 2019 convention
Corbion ingredient receives innovation award
To serve or not to serve?
GOING PREMIUM
Thrifty, but willing to spend
Getting up to speed
Bakery - Branded goods
Bagels - What makes the perfect bagel
Deli - Meal kits 2.0
Hot entrees
Meat & Poultry - Heat-and-eat meats
Beef - Confident consumers, better quality drive big gains at retail
PRODUCE - PREVENTING SHRINK
Produce - Blueberries
Seafood - Poke power
Food Safety - Tamper-evident delivery
COMMISSARY INSIDER - Fresh-cut fruit
PACKAGING - FUNCTIONAL DESIGN
OPERATIONS - ORGANICS
FOOD SAFETY - INCREASING SHELF LIFE
Product Showcase
Advertisers
FRESH TAKES
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - 2
Supermarket Perimeter - March 2019 - Editor's Note - Ready to rumble
Supermarket Perimeter - March 2019 - Contents
Supermarket Perimeter - March 2019 - 5
Supermarket Perimeter - March 2019 - Corbion ingredient receives innovation award
Supermarket Perimeter - March 2019 - 7
Supermarket Perimeter - March 2019 - To serve or not to serve?
Supermarket Perimeter - March 2019 - 9
Supermarket Perimeter - March 2019 - 10
Supermarket Perimeter - March 2019 - 11
Supermarket Perimeter - March 2019 - GOING PREMIUM
Supermarket Perimeter - March 2019 - 13
Supermarket Perimeter - March 2019 - Thrifty, but willing to spend
Supermarket Perimeter - March 2019 - 15
Supermarket Perimeter - March 2019 - Getting up to speed
Supermarket Perimeter - March 2019 - 17
Supermarket Perimeter - March 2019 - Bakery - Branded goods
Supermarket Perimeter - March 2019 - 19
Supermarket Perimeter - March 2019 - 20
Supermarket Perimeter - March 2019 - 21
Supermarket Perimeter - March 2019 - Bagels - What makes the perfect bagel
Supermarket Perimeter - March 2019 - 23
Supermarket Perimeter - March 2019 - 24
Supermarket Perimeter - March 2019 - 25
Supermarket Perimeter - March 2019 - Deli - Meal kits 2.0
Supermarket Perimeter - March 2019 - 27
Supermarket Perimeter - March 2019 - 28
Supermarket Perimeter - March 2019 - 29
Supermarket Perimeter - March 2019 - Hot entrees
Supermarket Perimeter - March 2019 - Meat & Poultry - Heat-and-eat meats
Supermarket Perimeter - March 2019 - 32
Supermarket Perimeter - March 2019 - 33
Supermarket Perimeter - March 2019 - Beef - Confident consumers, better quality drive big gains at retail
Supermarket Perimeter - March 2019 - 35
Supermarket Perimeter - March 2019 - 36
Supermarket Perimeter - March 2019 - 37
Supermarket Perimeter - March 2019 - PRODUCE - PREVENTING SHRINK
Supermarket Perimeter - March 2019 - 39
Supermarket Perimeter - March 2019 - 40
Supermarket Perimeter - March 2019 - 41
Supermarket Perimeter - March 2019 - Produce - Blueberries
Supermarket Perimeter - March 2019 - 43
Supermarket Perimeter - March 2019 - Seafood - Poke power
Supermarket Perimeter - March 2019 - 45
Supermarket Perimeter - March 2019 - 46
Supermarket Perimeter - March 2019 - 47
Supermarket Perimeter - March 2019 - Food Safety - Tamper-evident delivery
Supermarket Perimeter - March 2019 - 49
Supermarket Perimeter - March 2019 - 50
Supermarket Perimeter - March 2019 - 51
Supermarket Perimeter - March 2019 - 52
Supermarket Perimeter - March 2019 - COMMISSARY INSIDER - Fresh-cut fruit
Supermarket Perimeter - March 2019 - 54
Supermarket Perimeter - March 2019 - 55
Supermarket Perimeter - March 2019 - PACKAGING - FUNCTIONAL DESIGN
Supermarket Perimeter - March 2019 - 57
Supermarket Perimeter - March 2019 - OPERATIONS - ORGANICS
Supermarket Perimeter - March 2019 - 59
Supermarket Perimeter - March 2019 - 60
Supermarket Perimeter - March 2019 - 61
Supermarket Perimeter - March 2019 - FOOD SAFETY - INCREASING SHELF LIFE
Supermarket Perimeter - March 2019 - 63
Supermarket Perimeter - March 2019 - Advertisers
Supermarket Perimeter - March 2019 - FRESH TAKES
Supermarket Perimeter - March 2019 - 66
Supermarket Perimeter - March 2019 - 67
Supermarket Perimeter - March 2019 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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