Supermarket Perimeter - March 2019 - 56

PACKAGING

Growing opportunity

by Ryan Atkinson

PACKAGING IS A HUGE
FACTOR IN FRESH PREPARED
FOOD and its success at
retail, but thanks to functional
packaging, its role has grown to
new heights.
Functional packaging -
which includes pouches, stick
packs, heat-and-eat containers
and more - is a fast-growing
category that is helping retailers
and brands add value to existing
products, all the while shifting the
way consumers make purchasing
decisions at the point of sale.

The added features help consumers enjoy a variety of benefits, including greater confidence
in the freshness of their purchase,
greater ease of use and greater
convenience.
"There are high demands
for fresh and convenience at
the same time," says Matthew
Banghart, director of Ready. Chef.
Go! and national accounts manager/foodservice for Commerce,
California-based Elkay Plastics.
"Those demands can be better
met with the right packaging."

Elkay Plastics has begun heavily
pushing its line of Ready. Chef.
Go! bags as a functional packaging option that can make
life easier for both retailers and
consumers.
The line offers a level of
convenience that is a point of
emphasis for retailers but isn't
always the easiest to provide.

70% of shoppers
say they remove
fresh foods from
their original
packaging and
place them in
another storage
container
Source: Avery Dennison/MarketVision

Combo functionality
The SnapPack Round Single Serve package from IPL
Plastics - headquartered in Pintendre, Quebec -
combines food safety and on-the-go convenience.
Once they are filled during production, the 250ml
containers are topped with a lid and non-detachable
break tab. The small size is geared toward individual
servings and the packaging can be frozen and is suitable for filling with hot ingredients. A clear lid lends
itself to better shelf appeal.
56 - MARCH 2019

"The challenge with that has
always been from an execution
standpoint," Banghart says. "As
much as stores talk about customer engagement and convenience, they don't back it up with
labor. There is always a shortage
of labor."
That's where the Ready. Chef.
Go! bags come into play. The
bags allow consumers to cook
full meals in a matter of minutes.
Retailers or commissaries
can fill the bags with marinated
proteins and vegetables in the
bag and seal it. Consumers
then take the bag home and
cook it in the microwave
or oven for a quick, fresh
meal in minutes.
"Stores are now
able to offer fully
prepared, fresh
and convenient
meals," Banghart
says. "You can
offer meals that
are ready within 3

www.supermarketperimeter.com

THE BENEFITS
A study by Avery Dennison
says consumers seek out
functional packaging for the
following primary, practical
benefits:
* Freshness
* Ease of use
* Sustainability
* Storability
* Convenience
* Flexibility
* Protection

to 5 minutes in the microwave
or 15 to 20 in the oven. And
the success has been both at
major retailers and at smaller
independents."
Retailers are able to develop a
full line of meal kits and readyto-cook meals without having
to invest too much in the way of
labor and materials.
"It takes a lot of time developing a program like that,"
Banghart says. "We offer training
and recipe development. You get
a restaurant quality meal with
three or four ingredients. In a
production type of setting, that's
not a lot of time."

Ulterior benefits
Functional packaging isn't attractive to consumers and retailers
simply for practical reasons.

ELKAY PLASTICS; AVERY DENNISON; NOVOLEX; AVERY DENNISON; IPL PLASTICS

FUNCTIONAL
DESIGN


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2019

Supermarket Perimeter - March 2019
Editor's Note - Ready to rumble
Contents
The Wire - Supermarket customer satisfaction sinks
Nearly half of consumers to increase organic consumption
United Fresh unveils plans for 2019 convention
Corbion ingredient receives innovation award
To serve or not to serve?
GOING PREMIUM
Thrifty, but willing to spend
Getting up to speed
Bakery - Branded goods
Bagels - What makes the perfect bagel
Deli - Meal kits 2.0
Hot entrees
Meat & Poultry - Heat-and-eat meats
Beef - Confident consumers, better quality drive big gains at retail
PRODUCE - PREVENTING SHRINK
Produce - Blueberries
Seafood - Poke power
Food Safety - Tamper-evident delivery
COMMISSARY INSIDER - Fresh-cut fruit
PACKAGING - FUNCTIONAL DESIGN
OPERATIONS - ORGANICS
FOOD SAFETY - INCREASING SHELF LIFE
Product Showcase
Advertisers
FRESH TAKES
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - 2
Supermarket Perimeter - March 2019 - Editor's Note - Ready to rumble
Supermarket Perimeter - March 2019 - Contents
Supermarket Perimeter - March 2019 - 5
Supermarket Perimeter - March 2019 - Corbion ingredient receives innovation award
Supermarket Perimeter - March 2019 - 7
Supermarket Perimeter - March 2019 - To serve or not to serve?
Supermarket Perimeter - March 2019 - 9
Supermarket Perimeter - March 2019 - 10
Supermarket Perimeter - March 2019 - 11
Supermarket Perimeter - March 2019 - GOING PREMIUM
Supermarket Perimeter - March 2019 - 13
Supermarket Perimeter - March 2019 - Thrifty, but willing to spend
Supermarket Perimeter - March 2019 - 15
Supermarket Perimeter - March 2019 - Getting up to speed
Supermarket Perimeter - March 2019 - 17
Supermarket Perimeter - March 2019 - Bakery - Branded goods
Supermarket Perimeter - March 2019 - 19
Supermarket Perimeter - March 2019 - 20
Supermarket Perimeter - March 2019 - 21
Supermarket Perimeter - March 2019 - Bagels - What makes the perfect bagel
Supermarket Perimeter - March 2019 - 23
Supermarket Perimeter - March 2019 - 24
Supermarket Perimeter - March 2019 - 25
Supermarket Perimeter - March 2019 - Deli - Meal kits 2.0
Supermarket Perimeter - March 2019 - 27
Supermarket Perimeter - March 2019 - 28
Supermarket Perimeter - March 2019 - 29
Supermarket Perimeter - March 2019 - Hot entrees
Supermarket Perimeter - March 2019 - Meat & Poultry - Heat-and-eat meats
Supermarket Perimeter - March 2019 - 32
Supermarket Perimeter - March 2019 - 33
Supermarket Perimeter - March 2019 - Beef - Confident consumers, better quality drive big gains at retail
Supermarket Perimeter - March 2019 - 35
Supermarket Perimeter - March 2019 - 36
Supermarket Perimeter - March 2019 - 37
Supermarket Perimeter - March 2019 - PRODUCE - PREVENTING SHRINK
Supermarket Perimeter - March 2019 - 39
Supermarket Perimeter - March 2019 - 40
Supermarket Perimeter - March 2019 - 41
Supermarket Perimeter - March 2019 - Produce - Blueberries
Supermarket Perimeter - March 2019 - 43
Supermarket Perimeter - March 2019 - Seafood - Poke power
Supermarket Perimeter - March 2019 - 45
Supermarket Perimeter - March 2019 - 46
Supermarket Perimeter - March 2019 - 47
Supermarket Perimeter - March 2019 - Food Safety - Tamper-evident delivery
Supermarket Perimeter - March 2019 - 49
Supermarket Perimeter - March 2019 - 50
Supermarket Perimeter - March 2019 - 51
Supermarket Perimeter - March 2019 - 52
Supermarket Perimeter - March 2019 - COMMISSARY INSIDER - Fresh-cut fruit
Supermarket Perimeter - March 2019 - 54
Supermarket Perimeter - March 2019 - 55
Supermarket Perimeter - March 2019 - PACKAGING - FUNCTIONAL DESIGN
Supermarket Perimeter - March 2019 - 57
Supermarket Perimeter - March 2019 - OPERATIONS - ORGANICS
Supermarket Perimeter - March 2019 - 59
Supermarket Perimeter - March 2019 - 60
Supermarket Perimeter - March 2019 - 61
Supermarket Perimeter - March 2019 - FOOD SAFETY - INCREASING SHELF LIFE
Supermarket Perimeter - March 2019 - 63
Supermarket Perimeter - March 2019 - Advertisers
Supermarket Perimeter - March 2019 - FRESH TAKES
Supermarket Perimeter - March 2019 - 66
Supermarket Perimeter - March 2019 - 67
Supermarket Perimeter - March 2019 - 68
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