Supermarket Perimeter - March 2019 - 57

PACKAGING

Many shoppers look for packaging that not only makes their lives
easier but might be better for the
environment.

60% of shoppers
say they're willing
to pay more for
packaging that
will stay fresh
longer or is easier
to handle
Source: Avery Dennison/MarketVision

Avery Dennison, based in
Mentor, Ohio, rolled out a first-ofits-kind heat sealable reclosure
technology in late 2018.The
company says the technology
significantly reduces the amount
of plastic packaging required and
eliminates liner waste, providing
an economic, sustainable
solution.
"As the popularity of functional
packaging continues to grow, our

flexible packaging and reclosure
portfolios demonstrate how Avery
Dennison is taking the lead to
further improve the consumer experience - and that drives growth
for converters and their customers," says Frank Loncar, marketing
director for the company.
The technology was featured
in a "Change Your Horizons" zone
at Avery Dennison's Labelexpo
Americas in September. The zone
focused on functional packaging.
The line uses R1490, the only
FDA-compliant direct food contact adhesive, while a heat-sealable film liner turns the release
liner into a functional part of the
final package. The heat sealable
reclosure system provides direct
adhesion of the entire construction to rigid containers, eliminating the need for flow wrapping
and requiring significantly less
plastic packaging by eliminating
both liner waste and clamshell
lids. This delivers a more environmentally friendly solution by
significantly reducing material,

Avery Dennison's heat sealable reclosure technology cuts down on
the amount of plastic packaging required, reducing waste for both the
supplier and consumer.

particularly for produce such as
tomatoes, berries or lettuce packaged in rigid plastic containers.
"Avery Dennison's new heat
seal reclosure technology is a real
win for the environment and is a
great addition to our ClearIntent
sustainability portfolio," says
Heather Valentino, sustainability
manager. "In pint containers, for
example, the lid makes up 44 to
47% of the material used to form
the container. This new heat
sealable reclosure system uses
significantly less material, opening up environmentally responsible opportunities for produce
packers."

How commissaries
can benefit

The Duplex Tortilla Steam Bag from Novolex off ers the functionality of
being able to microwave tortillas right in the bag. An EZ-Peel adhesive
strip allows for a strong seal that traps in steam.

Banghart says Elkay has spent the
last couple years having conversations with commissaries about
setting up programs using the
company's Ready. Chef. Go! line
of functional packaging.
"Smart retailers are building
out their own commissaries or

www.supermarketperimeter.com

production facilities," he says.
"Dierbergs in St. Louis is a good
example."
Not only does a central production facility help with labor
and other costs, it can also help
ease interdepartmental strife.
"A commissary utilizing
functional packaging like this
and producing these ready-tocook meals helps break down the
silos in the store," Banghart says.
"It's mostly meat and seafood
departments that are doing
these products now because
those are the main ingredients.
But deli people are so much
better at assembling meals than
a butcher, but because it's their
sales, you get into the problem
of who gets the sales credit and
who gets charged for labor and
ingredients."
A commissary, on the other
hand, eliminates those silos and
the meals are merchandised
where they belong, he says,
and not in the seafood or meat
department.
MARCH 2019 - 57


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Supermarket Perimeter - March 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2019

Supermarket Perimeter - March 2019
Editor's Note - Ready to rumble
Contents
The Wire - Supermarket customer satisfaction sinks
Nearly half of consumers to increase organic consumption
United Fresh unveils plans for 2019 convention
Corbion ingredient receives innovation award
To serve or not to serve?
GOING PREMIUM
Thrifty, but willing to spend
Getting up to speed
Bakery - Branded goods
Bagels - What makes the perfect bagel
Deli - Meal kits 2.0
Hot entrees
Meat & Poultry - Heat-and-eat meats
Beef - Confident consumers, better quality drive big gains at retail
PRODUCE - PREVENTING SHRINK
Produce - Blueberries
Seafood - Poke power
Food Safety - Tamper-evident delivery
COMMISSARY INSIDER - Fresh-cut fruit
PACKAGING - FUNCTIONAL DESIGN
OPERATIONS - ORGANICS
FOOD SAFETY - INCREASING SHELF LIFE
Product Showcase
Advertisers
FRESH TAKES
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - Supermarket Perimeter - March 2019
Supermarket Perimeter - March 2019 - 2
Supermarket Perimeter - March 2019 - Editor's Note - Ready to rumble
Supermarket Perimeter - March 2019 - Contents
Supermarket Perimeter - March 2019 - 5
Supermarket Perimeter - March 2019 - Corbion ingredient receives innovation award
Supermarket Perimeter - March 2019 - 7
Supermarket Perimeter - March 2019 - To serve or not to serve?
Supermarket Perimeter - March 2019 - 9
Supermarket Perimeter - March 2019 - 10
Supermarket Perimeter - March 2019 - 11
Supermarket Perimeter - March 2019 - GOING PREMIUM
Supermarket Perimeter - March 2019 - 13
Supermarket Perimeter - March 2019 - Thrifty, but willing to spend
Supermarket Perimeter - March 2019 - 15
Supermarket Perimeter - March 2019 - Getting up to speed
Supermarket Perimeter - March 2019 - 17
Supermarket Perimeter - March 2019 - Bakery - Branded goods
Supermarket Perimeter - March 2019 - 19
Supermarket Perimeter - March 2019 - 20
Supermarket Perimeter - March 2019 - 21
Supermarket Perimeter - March 2019 - Bagels - What makes the perfect bagel
Supermarket Perimeter - March 2019 - 23
Supermarket Perimeter - March 2019 - 24
Supermarket Perimeter - March 2019 - 25
Supermarket Perimeter - March 2019 - Deli - Meal kits 2.0
Supermarket Perimeter - March 2019 - 27
Supermarket Perimeter - March 2019 - 28
Supermarket Perimeter - March 2019 - 29
Supermarket Perimeter - March 2019 - Hot entrees
Supermarket Perimeter - March 2019 - Meat & Poultry - Heat-and-eat meats
Supermarket Perimeter - March 2019 - 32
Supermarket Perimeter - March 2019 - 33
Supermarket Perimeter - March 2019 - Beef - Confident consumers, better quality drive big gains at retail
Supermarket Perimeter - March 2019 - 35
Supermarket Perimeter - March 2019 - 36
Supermarket Perimeter - March 2019 - 37
Supermarket Perimeter - March 2019 - PRODUCE - PREVENTING SHRINK
Supermarket Perimeter - March 2019 - 39
Supermarket Perimeter - March 2019 - 40
Supermarket Perimeter - March 2019 - 41
Supermarket Perimeter - March 2019 - Produce - Blueberries
Supermarket Perimeter - March 2019 - 43
Supermarket Perimeter - March 2019 - Seafood - Poke power
Supermarket Perimeter - March 2019 - 45
Supermarket Perimeter - March 2019 - 46
Supermarket Perimeter - March 2019 - 47
Supermarket Perimeter - March 2019 - Food Safety - Tamper-evident delivery
Supermarket Perimeter - March 2019 - 49
Supermarket Perimeter - March 2019 - 50
Supermarket Perimeter - March 2019 - 51
Supermarket Perimeter - March 2019 - 52
Supermarket Perimeter - March 2019 - COMMISSARY INSIDER - Fresh-cut fruit
Supermarket Perimeter - March 2019 - 54
Supermarket Perimeter - March 2019 - 55
Supermarket Perimeter - March 2019 - PACKAGING - FUNCTIONAL DESIGN
Supermarket Perimeter - March 2019 - 57
Supermarket Perimeter - March 2019 - OPERATIONS - ORGANICS
Supermarket Perimeter - March 2019 - 59
Supermarket Perimeter - March 2019 - 60
Supermarket Perimeter - March 2019 - 61
Supermarket Perimeter - March 2019 - FOOD SAFETY - INCREASING SHELF LIFE
Supermarket Perimeter - March 2019 - 63
Supermarket Perimeter - March 2019 - Advertisers
Supermarket Perimeter - March 2019 - FRESH TAKES
Supermarket Perimeter - March 2019 - 66
Supermarket Perimeter - March 2019 - 67
Supermarket Perimeter - March 2019 - 68
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